Tobias Sherman and his team step into esports game development

LOS ANGELES, CA, November 8, 2017 – Following an unprecedented run at Hollywood powerhouse agency WME | IMG, executive Tobias Sherman along with his co-founders, Simon Abitbol and Lilia Russo, are unveiling their new plans with the launch of Foundry IV.

After years of innovating behind the scenes and publicly advocating on behalf of esports, the trio has recently formed a brand new enterprise centered around the first “esports specific” game development studio and media company.

“We at Foundry IV are creating competitive titles from the ground up with esports being the primary focus in every aspect. Historically, for publishers, esports has been used as a marketing tool, always secondary to traditional game development,” explains Tobias Sherman, CEO of Foundry IV, and two time 40 Under 40 Award recipient this year (SBJ/SBD & Leaders). “Another key differentiator is that franchise owners will gain an equity stake in every game we develop and all revenue streams associated, whether it’s sales on PC, sponsor partnerships, media, or the league itself. This is a true collective effort that provides owners the value they deserve, players gameplay they’ll love, and fans an exceptional viewing experience.”

Simon Abitbol, CTO of Foundry IV, weighs in by saying, “We are creating a game with esports being prioritized at the earliest DNA decisions, all while treating the community as a partner. Several publishers asked us to design an esports title for them, however, we decided that in the best interest of the industry, it was wise to protect our IP to ensure we could execute on our vision, the right way. That does not rule out working with a publisher though, it’s just that there is no value in being beholden to one.”

“Many traditional sports team owners purchased esports franchises and are now asking themselves, what did I actually purchase and how do I capitalize?” says Lilia Russo, Co-Founder of Foundry IV. We help better define value and truly support traditional sports team ownership and investors as they become acclimated in an industry that is new to most of them.”

To differentiate itself in the marketplace, Foundry IV intends on achieving many important goals, including the few key pillar concepts below:

Allowing professional sports organizations and investors to own not just the league franchise slots, but also the game and intellectual property.
Creating an “esports first” game from the outset, with input from existing pro-gamers, journalists, and industry professionals.
Giving access to fans far earlier than traditional publishers so the community can play a critical role in the development of the game.

With a seed round investment from MGM Resorts International, Foundry IV is currently working through Series A, comprised of professional sports organizations and other investors looking to garner maximum value from the esports industry.

Rick Arpin, Senior Vice President of Entertainment for MGM Resorts International, said, “As a leader in the Entertainment industry, we are focused on the continued evolution of esports and its importance as a strategic initiative for our company. We already have hosted some of the largest esports events in our arena venues and are prepared to open the Esports Arena at Luxor in 2018 with our partners at Allied Esports. Through our partnership with Foundry IV, we will develop additional esports ventures that solidify our position in the esports community.”

Foundry IV’s notable advisory board boasts many prominent figures in media, tech, art and culture. This includes Brian Witten (veteran Hollywood producer), Chris Nunez (renowned tattoo artist, TV personality & entrepreneur), and Tom Hayes, SVP & Head of New Media, Paramount Pictures.

“Tobias Sherman and the Foundry IV team have played a pivotal role in esports’ meteoric rise,” Hayes asserts. “With a legacy of success through innovative new products, Foundry IV’s next venture is sure to change the esports landscape as we know it.”

For more information about Foundry IV, or for interviews, please contact Eileen Koch of EKC PR at 310-441-1000 or email [email protected]




FOR IMMEDIATE RELEASE: September 29, 2017

EKC PR Announces Robin Antin, Founder of The Pussycat Dolls, As Creative Consultant For Teen Singer, Nya

LOS ANGELES, September 29, 2017 / PRNewswire / —  Robin Antin, the famed artist developer and founder of the burlesque girl group The Pussycat Dolls, has recently been hired as Creative Consultant for EKC PR client Nya. Robin will be working directly with the talented up-and-coming 15-year-old singer, who is currently in the final stages of recording her debut EP under the production and wit of GRAMMY winner A.B. Quintanilla III (brother and producer to the late great Latin legend, Selena).

Along with a full team consisting of EKC PR and other artistic executives, Robin will lend her talent and expertise at helping to express Nya’s musical imaging. 

“For the past month, Nya has been rehearsing at my dance studio Playground LA, and I’m witnessing how easily she’s been able to pick up direction and choreography,” Robin explains. “I know talent when I see it, and I’m beyond thrilled to have this opportunity to be a part of Nya’s rise to success.”

No stranger to the music industry, Robin Antin was the mastermind behind The Pussycat Dolls, which began as a Sunset Strip burlesque troupe in 1995, and showcased celebrity talent like Christina Applegate and Gwen Stefani. Flash forward 10 years later and The Pussycat Dolls had become a bonafide brand and worldwide music sensation, dominating the Top 40 charts with mega hits like “Don’t Cha” and “Buttons”. 

“With Robin’s accomplishments and undeniable knack for female talent, I truly feel that she is the perfect one to join our team and collaborate in making Nya a new pop sensation,” states Eileen Koch, EKC PR Founder & CEO. “2018 will be a very exciting year for Nya, and I’m eager to experience Robin’s vision.”

To keep up with Nya’s journey toward stardom, be sure to follow her on InstagramTwitter, and Facebook.

For more information, or to interview Robin Antin and/or Nya, please contact Eileen Koch of EKC PR, a full service Branding, Digital Marketing, and Public Relations firm at 310.441.1000 or email [email protected]. Visit


Beagle Freedom Project (BFP) Set To Release Animals Formerly Used In Testing, Tomorrow, June 30 In Hutto, TX

Freedom For All, Just In Time For 4th Of July!

HUTTO, TX, June 29, 2017/PRNewswire/ – Beagle Freedom Project (BFP), the international non-profit animal rescue & advocacy group, is achieving yet another amazing victory for animal rights! Tomorrow, four dogs and one cat, who were all used in horrific animal tests, will be rescued and allowed to step foot on grass, instead of their paws touching cold laboratory tables. Foster families will also be present as they welcome new family members home for rehabilitation.

It was only until recently that these animals were trapped in a lab testing facility, scheduled to be killed because they were no longer useful to researchers. However, thanks to BFP, they will now be smelling sunshine and soil, instead of dangerous chemicals; they’ll be called by real names instead of the federal identification numbers tattooed inside their ears. The animals were the victims of what is deemed “pound seizure”; a former companion pet who got lost and ended up at the shelter, or never had a loving family to begin with.

“We are ecstatic that this laboratory is allowing us to take these animals and give them a life instead of killing them, which is standard practice in the testing industry,” explains Shannon Keith, President & Founder of BFP. “Hopefully other labs will take a cue and begin releasing more animals too.”

Many jurisdictions still allow animal testing facilities to pay them for animals at their shelter, only to test and kill. Several states have prohibited this shocking practice, but unfortunately, Texas allows these inhumane acts to continue… although, each municipality has its own control over whether or not they practice it.

“These adorable mixed breed dogs and cat are finally getting the freedom they deserve, and it couldn’t come at a better time during the start of 4th of July weekend,” says Shannon Keith.

All media is invited to witness these animals take their first steps of independence on Friday, June 30, 2017 at 115 Fistral Dr., Hutto, TX 78634 (private residence). The ETA will be at 6:00pm but is slated to change slightly. To verify time before arriving, please contact Managing Director Lorna Campbell at 323-243-2300.

To interview Shannon Keith, please contact EKC PR at 310-441-1000 or email [email protected].

A.B. Quintanilla III, Legendary Latin Musician/Record Producer/Songwriter, Set To Perform At House Of Blues Dallas This Friday, June 30, 2017

With A Special Performance By Rising Artist, 15-Year-Old Nya Marquez

DALLAS, June 28, 2017 /PRNewswire/ — EKC PR client A.B. Quintanilla III, the GRAMMY winning record producer, songwriter, artist, multi-instrumentalist, and music producer/writer for the late great Selena, will be performing alongside his band Elektro Kumbia at the House of Blues Dallas this Friday, June 30 at 8:00pm. In addition, A.B. will present a special performance by his 15-year-old mentee, Nya, a rising young pop singer who A.B. has been working closely with on new music initiatives.

Continually blowing up the Latin American charts, A.B. Quintanilla III and Elektro Kumbia fuse traditional Cumbia with pop and electronica. This upcoming HOB performance will be celebrating the release of their debut album, featuring Latin flare at its finest.

“I’m so incredibly honored and excited to perform on the House of Blues stage,” says A.B. Quintanilla III. “We will be playing a combination of music from my previous records, as well as songs from our new Elektro Kumbia album which releases the same day. Also, I will be introducing a special young lady, Nya, who I have been producing and writing music for.”

No stranger to developing and guiding up-and-coming singers, A.B. has sold more than 80 million albums worldwide as a producer, songwriter, arranger, and artist, and has won multiple Latin GRAMMY awards. With history like this, he definitely knows a “thing or two” about what it takes to make a successful hit record.

To purchase tickets for A.B. Quintanilla III and Elektro Kumbia (with special guest Nya) at the HOB Dallas for this Friday, June 30, visit here.

For more information, or to interview A.B. Quintanilla III and/or Nya, please contact EKC PR, a full service Branding, Marketing, and Public Relations firm at 310.441.1000 or email [email protected]. Visit


LOS ANGELES, CA (May 17, 2017) – Eileen Koch & Company Inc., also known as EKC PR, is proud to welcome esteemed film and television stunt performer TARA MACKEN to its client roster!

Known as one of Hollywood’s most versatile and successful stuntwomen, Tara Macken is an adrenaline junkie with very little fear. Her résumé showcases major productions like Furious 7The Hunger GamesGuardians of the GalaxyIron Man 3Transformers: Age of Extinction, and Suicide Squad, among others. She has stunt doubled for hundreds of elite actresses including Zoe Saldana, Jessica Alba, Olivia Munn, Tessa Thompson, Eva Longoria, Cara Delevingne, Jenna Dewan Tatum, and more!

“Ever since I was a kid, I found a thrill for all things outdoors, fitness and sports,” explains Tara Macken. “It wasn’t until I moved to Los Angeles that I discovered I could turn my passions into a career, and that’s when I got involved in stunt work. Since then, I’ve been high falling, ground pounding, MMA fighting, you name it! This work also led me to other career opportunities with directing and screenwriting.”

The Filipino-Irish American stuntwoman is a quadruple threat, also adding director, writer, and actress to her name. She has guest starred on several TV shows such as Sons of AnarchySupergirl, and Hawaii Five-0, and recently, Tara wrapped filming a short film that she wrote and directed called The Key, under her own production company, Paperdolls and Knives Prod Inc. The Key is based on fighting for one’s life and stars fellow stuntwomen/actresses Caitlin Dechelle and Monica Lopez.

This year and next, Tara lends her moves in two new studio films, Thor: Ragnarok (starring Chris Hemsworth), and A Wrinkle in Time (starring Reese Witherspoon).

In 2016, Tara was nominated for a SAG Award in the category of “Outstanding Action Performance By A Stunt Ensemble” for her work in Furious 7, and earlier this month, she was nominated for “Best Overall Stunt By A Stuntwoman” at the 2017 Taurus World Stunt Awards for her work stunt doubling Aubrey Plaza in Mike and Dave Need Wedding Dates (starring Zac Efron).

Follow @TaraMacken on Facebook, Instagram, and Twitter.

For more information or to interview Tara Macken, please contact Eileen Koch of EKC PR, a full service Branding, Marketing, and Public Relations firm at 310.441.1000 or email [email protected]. Visit


WASHINGTON, D.C. (May 2, 2017) – Beagle Freedom Project (BFP), the national non-profit, animal rescue and advocacy organization, is hosting its 3rd annual Red, White & Beagle fundraiser on Wednesday, May 3, at the Hotel Monaco in Washington D.C. The grand charity event begins at 6:00pm with a VIP reception and silent auction, followed by the main program at 8:00pm. 

Headlining speakers will include President Trump’s daughter-in-law, Lara Trump (wife to Eric Trump, avid animal lover, owner of two beagles, welfare advocate), and Jeremy Bernard (former White House Social Secretary and Special Assistant to President Obama), among others. Also expected to attend are various BFP supporters, adopters, Congressional members, and rescued laboratory beagles.

BFP has been working diligently to pass their Beagle Freedom Bill – a bill that aims to secure the release of dogs and other animals (after they’ve been subjected to countless hours of laboratory testing), offering them a second chance at a normal life. Already the law in 5 states, BFP’s goal is to pivot this bill to national matters by taking it to a federal level and applying it to all 50 states. Today, the standard operating procedure for laboratories is to summarily kill the animals once they are no longer needed for experimental purposes.

“After everything these animals endure in tax-payer financed research, BFP believes they deserve the right to be released,” explains BFP’s Founder & President, Shannon Keith. “Our charity is beyond thrilled to have the bi-partisan support of such strong supporters like Lara Trump, Jeremy Bernard, and a growing number of Congressional members. Red, White, & Beagle is our kick-off event for a concerted federal effort to offer basic protection for the survivors of experiments, and it demonstrates that this issue has the power to unify everyone, regardless of party, politics, or even last name.”

This year’s Red, White & Beagle has received immense support from brands like Trader Joe’sAMC TheatresUrban OutfittersORLYLush CosmeticsKiss My FaceBarkBoxBark!, and many more.

For additional information on Beagle Freedom Project, or to speak with a BFP representative, contact Eileen Koch of EKC PR, a full service Branding, Marketing, and Public Relations firm at 310.441.1000 or email [email protected]. Visit


SPRINGFIELD, IL (April 25, 2017) – Beagle Freedom Project (BFP), the national non-profit, animal rescue and advocacy organization, was joined by various supporters at the Lincoln Statue on the State Capitol Steps to urge the passing of the Beagle Freedom Bill, also known as SB 1884. If approved, the bill would facilitate a relationship between Illinois labs and rescue organizations so that all laboratory animals would get a chance at living a happy life after the experiments end. The event united political representatives, organization supporters, and dozens of rescued lab beagles, as they rallied for the passing of this very important bill.

The release of laboratory animals in Illinois solely depends on the discretion and volunteer time of the lab workers. Unfortunately, the majority of these people don’t make any attempt at finding homes for the animals who had been used for testing, and as a result, numerous healthy research animals are killed when they are no longer needed by the lab. BFP’s main mission and goal is to put a stop to this horrendous act!

“Since 2010, we have been raising awareness of this crucial issue and are known for the emotionally gripping and heartfelt rescue videos of beagles who had survived animal-based research,” says Research Specialist of BFP, Jeremy Beckham. “With support and unity, BFP will be able to give more laboratory animals a chance at a normal life.”

The organization has successfully negotiated for the release of hundreds of laboratory animals from research facilities in 36 states, but it doesn’t stop there. BFP strongly believes that a nationwide law or regulation needs to immediately be put in place.

“It’s terrible enough that these animals are used for laboratory experimentation, but to deny them a chance of being adopted into a loving, forever home, is completely unnecessary,” explains Jeremy Beckham. “If given the opportunity, I’m confident that many Illinois families would take great pleasure in bringing an animal home, and offer them affection and stability.”

For more information on BFP and their Beagle Freedom Bill, or to interview Jeremy Beckham, please contact Eileen Koch of EKC PR, a full service Branding, Marketing, and Public Relations firm at 310.441.1000 or email [email protected]. Visit

About BFP:
BFP negotiates with laboratories around the world, helping to set beagles and other animals free from a grueling life of being tested. The non-profit has strong celebrity support from stars such as Sia, Chelsea Handler, Shannen Doherty, Holly Marie Combs, Maria Menounos, Whitney Cummings, Nikki Reed, and Ian Somerhalder, amongst many others.


LOS ANGELES, CA (April 5, 2017) – A.B. Quintanilla III, the legendary musician, producer, and songwriter is working closely on music initiatives with Nya, the talented and spunky 15-year-old singer, dancer, actress, and model. In the coming months, A.B. will be directing, producing and writing Nya’s debut album, set to release later this year.

As one of the band members of Elektro Kumbia and former founder of Los Kumbia Kings and Kumbia All Starz, A.B. has over three decades of experience in the music industry, producing several hits for many Latin musicians including Thalía, Selena, Veronica Castro, and Cristian Castro, among others.

“Nya is a special gem and I’m thrilled to be working with her,” says A.B. Quintanilla III. “She’s driven, ambitious, and knows exactly what she wants to accomplish in her music career. There aren’t many kids her age that have the whole package.”

Last October, the duo was introduced to one another after A.B. performed a show in Dallas, Texas. Instantly, they bonded over their love for performing and singing, and A.B. recognized Nya’s determination, ambition, and most importantly, talent. Now they will be collaborating to create a fresh and exciting new sound that has a mixture of both Pop and Latin genres.

“The art of music has always been something that I have enjoyed all my life,” explains A.B. Quintanilla III. “What others may not know is that I am equally as passionate about helping young artists develop their own musical art. Watching a musician grow into their own is a rewarding feeling.”

With a substantial track record for producing and writing various #1 hits, including “Chiquilla,” “Parece Que Va a Llover,” and “Dulce Niña,” A.B. is confident that this young teen will exceed his expectations and develop into her own.

“It goes without saying that I have the utmost respect and admiration for Mr. Quintanilla III,” says Nya. “This is a very exciting and important chapter of my life, and I know that everything I learn from him will stay with me forever.”

For more information, or to interview A.B. Quintanilla III, contact Maria Sanchez at [email protected]. To interview Nya, contact Eileen Koch of EKC PR, a full service Branding, Marketing, and Public Relations firm at 310.441.1000 or email [email protected]. Visit


 LOS ANGELES, CA (March 23, 2017) – EKC PR welcomes 14-year-old singer/songwriter Nya, to its client roster. As part of the next generation of artists, the teen has signed with legendary music producer and songwriter A.B. Quintanilla III, where together they will produce and write Nya’s debut album. As the brother of the late Latin superstar Selena, and bass player for Selena y Los Dinos, A.B. brings with him a substantial track record for masterminding numerous #1 hits.

“A.B. Quintanilla III is an icon in the music industry and a creative genius,” explains Nya. “I’m so honored to work with him, as he will surely allow me to grow as an artist and individual.”

With a distinctive vision for the talented singer, A.B. is creating a fresh new sound for Nya in the Pop and Latin genres, manifesting a bit of “Selena like” flair, due in part to the admiration Nya has for his sister.

“Although Selena passed before I was born, she’s definitely one of my idols,” Nya says. “Selena was such an amazing singer and performer – a girl who sang her heart out every time she got on stage. She inspired me to go for my dreams.”

No stranger to performing herself, Nya developed a comfortable stage presence early on when she began competing in beauty pageants at the mere age of 3. Throughout her childhood, Nya fostered a love of music, admiring singers like Miley Cyrus and Selena Gomez.

“I loved watching Hannah Montana and Wizards of Waverly Place, and was always in ‘awe’ of the talent those young girls had, and continue to have,” Nya says. “I felt it was in me as well, and I’m excited to now have the chance to showcase my love of singing, and the arts.”

“Nya is a special gem,” says A.B. Quintanilla III. “She’s driven, ambitious, and knows exactly what she wants to accomplish in her music career. There aren’t many kids her age that have the whole package, but Nya has the ‘it’ factor that everyone wants.”

Be sure to keep up with Nya by following her on InstagramFacebook, and Twitter.

For more information, or to interview Nya, contact Eileen Koch of EKC PR, a full service Branding, Marketing, and Public Relations firm at 310.441.1000 or email [email protected]. Visit


LOS ANGELES, CA (March 15, 2017) – The national non-profit, animal rescue and advocacy organization Beagle Freedom Project (BFP), recently announced four chosen winners of its first ever ‘Beagle Freedom Prize’.

Dr. Lawrence Vernetti, research associate professor at the University of Pittsburgh Drug Discovery Institute, was the fourth and final winner to be awarded a $50k grant by Beagle Freedom Project.

Having led various innovative research studies, including the successful development of human microphysiology liver platform, Dr. Vernetti’s goal is to reduce and eliminate the use of animals in laboratory experimentation. Along with his research team, Dr. Vernetti will use the funds from BFP to evolve structures and functions that are lacking in all current in vitro liver systems, and therefore increase the value to the Drug Discovery Institute. Once the technology is successfully validated, it can lead to a significant and tangible decrease in the use of dogs, and other animals, for pharmaceutical testing.

“Having the support of an organization like Beagle Freedom Project makes it possible for my team and I to work towards our mission,” explains Dr. Lawrence Vernetti. “We want to shed light on this important and tragic issue since animals are a human’s best friend, and they all deserve to enjoy a live free from harmful experimentation.”

“BFP is doing everything possible to support researchers who are trying to make a change in the way animals are being used in laboratory experimentation,” states BFP’s Vice President, Kevin Chase. “Dr. Lawrence Vernetti is a prime example of someone who is working towards a permanent change.”

Negotiating with laboratories around the world, BFP helps to set beagles and other animals free from a grueling life of being tested for cosmetics, products, and scientific curiosities. The non-profit has strong celebrity support from stars such as Sia, Chelsea Handler, Shannen Doherty, Holly Marie Combs, Maria Menounos, Whitney Cummings, Nikki Reed, and Ian Somerhalder, to name a few.
For more information on Beagle Freedom Project, or to interview Dr. Lawrence Vernetti and/or Kevin Chase, please contact Eileen Koch of EKC PR, a full service Branding, Marketing, and Public Relations firm at 310.441.1000 or email [email protected]. Visit


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