Latest News

Dances With Films Festival Premieres “The Other Side of Things” on Sunday, June 12th at TCL Chinese Theatre

Dances With Films Festival Premieres The Other Side of Things on … read on

Dances With Films Festival Premieres The Other Side of Things on Sunday, June 12th at TCL Chinese Theatre


LOS ANGELESJune 9, 2022 /PRNewswire/ – The Other Side of Things is an inclusive film created by talents from the U.S., Latin America, and Armenia. Premiering this Sunday, June 12th at renowned film festival Dances With Films in Hollywood at 4:45pm, the new short touches on immigrant struggles and the power of love and family, leaving audiences feeling hopeful for a better world. 

Inspired by the dogged determination of its characters, The Other Side of Things is directed by, and stars esteemed Latino actor Guillermo Ivan (Vantage Point, Rumba Love). It is written, produced and co-stars famed multicultural actress, Zair Montes

“My hope is that other Latinas will be inspired to find their own empowerment by watching the main character,” says Zair Montes. “But more importantly, I want kids, the future generations, to know they can overcome any obstacle if they believe it in their hearts.”

The film follows a single Latina mom, who, after being evicted and forced to live in her car with her 7-year-old son, Andrew (played by Jake Krihkori), will do whatever it takes to fulfill her child’s dream of getting on a jet and becoming a pilot — even if that means turning her own car into a “jet.”

At its core, The Other Side of Things is an immigrant story portraying racial differences and the ways immigrants can be seen as outsiders. Beyond that, it conveys the important message that the American dream is still alive, no matter what your current circumstances are. 

The arc of Andrew gives children a sense of hope, inviting them to believe in their dreams wholeheartedly. In today’s social media-driven world, rife with bullying, The Other Side of Things provides aspirations of resilience and encouragement that it’s possible for new generations to break free from class restrictions. Furthermore, it portrays a message that your current socioeconomic status doesn’t determine your future. 

Produced in cooperation with Golden Ceiba Productions, Jet 1 Cup, and the Krihkoris, the project is an official 2022 Dances With Films selection. 

“We are honored that our beloved short was selected for Dances With Films’ 25th anniversary,” says Associate Producer, Ani Krihkori. “My son, Jake, plays the young lead and my other two children also have roles, so I am a very proud mama!”

To purchase tickets, visit:

Media Contact:

Eileen Koch 


Beverly Hills Fertility Opens as California’s Newest, Most Innovative and Personal Fertility Center

Dr. Ellen Goldstein, Founding Medical Director, leads an experienced and compassionate team of professionals dedicated to fertility preservation and couples struggling with infertility.

LOS ANGELESMay 12, 2022 /PRNewswire/ – Beverly Hills Fertility (BHF), a new state-of-the art boutique fertility center, opens May 12 to serve hopeful parents in Southern California and around the world.

BHF brings access to all the latest technologies in the newest fertility lab in California, where patients will receive care that combines the most current clinical evidence with personalized, holistic treatment planning. The staff is compassionate and attentive, with many decades of combined experience. BHF offers full spectrum fertility care including in vitro fertilization, egg and sperm donation, egg freezing, and surrogacy in a welcoming space curated by top designers. The facility also provides complete complement of services, including acupuncture, nutrition, and psychological support.

Founding Medical Director Dr. Ellen Goldstein is double board certified in Obstetrics and Gynecology as well as Reproductive Endocrinology and Infertility. Educated at Brown University, Mount Sinai School of Medicine in New York City, and Dartmouth, she was recruited by UCLA School of Medicine and Cedars Sinai Medical Center to join their top-ranked infertility fellowship, and continues to educate the next generation of physicians as clinical faculty at the UCLA School of Medicine.

Fertility treatment success is exquisitely dependent on the embryology lab. BHF has recruited an embryology team with more than 30 years of combined experience, including two High Complexity Laboratory Directors and one Clinical Laboratory Scientist. Each embryologist is skilled at micromanipulation of embryos for preimplantation genetic testing, which, along with single embryo transfer, will achieve industry-high success rates.

“I am thrilled to announce the opening of Beverly Hills Fertility, where my team and I will offer the very same unique, personalized, empathetic, and evidence-based reproductive and fertility preservation services that I have offered my patients throughout my career, now at a new facility,” says Dr. Ellen Goldstein. “I will not only be your physician, but your partner at your side through every step, answering all your questions without ever making you wait, personally explaining every result, and reviewing our individualized plan so that you are fully informed and confident.”

Beverly Hills Fertility is located at 10390 Santa Monica Blvd, Suite 340, Los Angeles, CA 90025. To book an appointment, please call 310-855-3688.

Media Contact:
Eileen Koch


Gion Beverly Hills – a Traditional Japanese Teahouse, Opens Cafe on April 8, 2022

The first and only Japanese teahouse in America featuring authentic Geisha from Japan debuts cafe! 

BEVERLY HILLS, Calif., April 6, 2022 /PRNewswire/ – Representing traditional Japanese teahouses in the ochaya fashion, Gion Beverly Hills has a mission to provide a genuine and encapsulated Japanese cultural and educational experience.

The focus with Gion is not directly on tea but rather Japanese culture, setting this establishment on a visionary path of its own. Redefining the geisha narrative, Gion spotlights authentic Japanese geisha, breaking down their false stereotypes.

“My goal with Gion is to change the perception and narrative of geisha, as they are so often wrongfully portrayed as subservient and sexualized beings,” explains owner, Sean Sprawling. “In Kyoto dialect, Gei means ‘art,’ while Sha means ‘person’. Geisha, therefore, are highly trained masters of art who represent Japanese traditions that date back hundreds of years.”

Beginning April 8, Gion’s cafe will open initially, tantalizing guests with the first of three entities, allowing a taste of what’s to come when Gion’s Teahouse & Kumiko Lounge open later this summer. 

Gion’s Three Entities: 

Cafe (Opens April 8, 2022) – serves matcha, wagashi, breakfast & lunch ~ 8:00 a.m.4:00 p.m.

Teahouse (Opens summer 2022) – private geisha experiences & dinner ~ 5:30 p.m., 7:30 p.m.

Kumiko Lounge (Opens summer 2022) – bar & Japanese drinking games ~ 9:00 p.m.2:00 a.m.


Guests of the cafe will enjoy traditional hot drinks of Uji Kyoto Matcha Tea, Hoji Cha, and Genmaicha. Japanese wagashi sweet treats will also be available.

From 12:00 p.m. until 4:00 p.m., the cafe will serve lunch consisting of an assortment of seasonal Japanese foods in a grid-like bento box. Reservations are required. 

Gion’s menu is created by renowned chef, Yusuke Irie, consisting of authentic Japanese cuisine that Americans don’t typically associate with Japanese food such as sushi, which will not be served. 

The ambiance inside Gion replicates Japanese heritage through its immaculate design and architecture, leaving guests feeling like they’re in a museum full of antique Japanese art and historical decor pieces.  

Proud to be the first establishment to showcase geisha in the U.S., Gion is hopeful that Beverly Hills will now be known for more than just glitz and glam, but also as the first place in the world outside of Japan to establish authentic Japanese culture and traditional practices.

For reservations, visit:

Media Contact

Eileen Koch




TheWrap Interviews Filmmaker & Philanthropist, Julia L. Rosengren, for ‘Unwrapped Podcast’ on 3/25/22


LOS ANGELES, California (March 24, 2022) / PRNewswire — Independent filmmaker, philanthropist & environmentalist, Julia L. Rosengren, will be discussing her latest film project, LEAVESwhen she’s interviewed by Emily Vogel for an episode of the TheWrap’s popular ‘Unwrapped Podcast’, debuting on Friday, March 25, 2022. 

Produced by WrapWomen, the ‘Unwrapped Podcast’ is dedicated to empowering the next generation of women in media and entertainment with an aim of connecting those looking for knowledge and access. Julia now joins a list of other trailblazing Hollywood females such as Kate Bosworth, Alexandra Daddario, and Judith Light, who have all been interviewed for the podcast over the last few months.

TheWrap took notice of Julia’s inspiring and thought-provoking environmental short film, LEAVES, as it raises awareness for climate change and other pivotal environmental issues Earth faces today, including global warming, wildfires, and deforestation. Julia not only stars in the film, but she also wrote and produced it in part with Director, Paul Davis. 

“I feel very honored to be interviewed by TheWrap so I can bring attention to LEAVES”, says Julia L. Rosengren. “The fact that they have given me access into their WrapWomen power base is truly wonderful!”

The motivation behind LEAVES comes from Julia’s ability to create films that send a positive message to the world, and in turn, make a difference. Her goal is to enact social change and responsibility, therefore inspiring and making a difference for our planet’s future.  

The inspirational film, which features the original song “Trees That Fall” – performed by Rose Short from season 17 of NBC’s The Voice, chronicles the story of an academic-minded woman who discovers an epiphanic connection between herself and an ailing massive red oak tree in her backyard. Threaded through the narrative are ties between the infirm tree, the out-of-control west coast wildfires, and our disappearing rainforests.

LEAVES marks the beginning of a creatively fertile and purposeful era for Julia, where her humanitarian interests intersect with her artistic pursuits. 

Significantly showcased through Julia’s filmmaking is her passion and love for philanthropy, people, and the planet.

Be sure to listen to Julia L. Rosengren’s interview beginning March 25th on TheWrap’s ‘Unwrapped Podcast’ here.

To watch LEAVES, visit here.


Media Contact for Julia L. Rosengren and LEAVES:

Eileen Koch





Luxe Studio City Medical Spa and Beauty Lounge, Arpèl Med Spa, Signs with EKC PR

The ultimate med spa experience uses medical staff and advanced aesthetic technology, but in a luxury setting.

LOS ANGELES, California (March 23, 2022) / PRNewswire — Los Angeles Public Relations, Marketing, and Branding firm, EKC PR, has signed Arpèl Med Spa & Beauty Boutique to its roster of clientele. 

Providing a lavish oasis escape, Arpèl Med Spa is a one-stop shop in Studio City for all things wellness and beauty related.

The female-owned business was founded by Armenian sisters, Dr. Helen Lusikyan & Arpi Lusikyan, who opened Arpèl last year during the pandemic. With a fervent passion to leave a positive footprint and make an impact in the beauty industry, their spa prides itself on a full qualified medical staff and innovative technology, ensuring a clean and inviting environment to relax the mind, body, and soul.

Coming from a medical background, Dr. Helen Lusikyan says, “I work with many people who unfortunately struggle with self-confidence. After establishing Arpèl Med Spa with my sister, I’ve come to realize that a little enhancement to a person’s natural beauty contributes toward them having a higher level of belief in themself.”

“Having personally dealt with self-image issues, I want to help men and women feel even more confident in their own skin,” says Arpi Lusikyan. “At Arpèl Med Spa we will enhance your natural beauty and help you feeling your very best.”

The enormous array of services offered at Arpèl Med Spa includes top of the line procedures and products from world-class FDA approved machines, including:

Vivace®: Which combines radiofrequency and microneedling to provide superior results in alleviating facial wrinkles, fine lines, and tightening the face and neck.

VelaShape®: A non-invasive body contouring treatment for cellulite reduction. 

Candela Gentle Max Pro: An industry leading laser hair removal device. 

Pellevé®: A full body radio frequency solution that effectively treats the appearance of fine lines and wrinkles. 

Other traditional services offered at Arpèl include: Botox®, Juvéderm®, liquid nose jobs, laser hair removal, skin treatments, facials, lash, brow and wax treatments, various spa baths (including a luxurious Egyptian bath), and so much more!

Ultimately, the goal of Arpèl Med Spa is to transform lives through non-invasive, natural-enhancement procedures, leaving clients feeling calm and refreshed. 

Arpèl Med Spa & Beauty Boutique is located at 4338 Tujunga Ave., Studio City, CA 91604. For appointments, please call 818-927-4144.


Media Contact

Eileen Koch






Multicultural Pop Rock Band, Circle the Earth, Signs with EKC PR and Performs a Free Show at Whisky a Go Go this Sunday, March 20, 2022 

Circle the Earth is recording their new album with Avril Lavigne’s Music Director, Jim McGorman.

LOS ANGELES, California (March 18, 2022) / PRNewswire — Los Angeles Public Relations, Marketing and Branding firm, EKC PR, has signed multicultural pop rock band, Circle the Earth, to its roster of clientele.

This Sunday, March 20th at 9:00 p.m., Circle the Earth will perform at the iconic Whisky a Go Go on Sunset, where any fan who attends will have free admission!

Formed in 2018, the diverse and eclectic band is comprised of a broad array of renowned artists who stem from all corners of the planet, hence their name.

Not just multicultural, Circle the Earth is also gender inclusive, featuring both male and female artists. The five-member group is electrifyingly fronted by lead vocalist Khadia, whose performance style and soulful powerhouse voice has garnered her an impressive resumé including performing alongside artists like PrinceKanye West, and Janelle Monae. 

Circle the Earth was founded by bassist Michael McBay, with the rest of the ensemble made up of musical talents like world renowned Japanese guitarist, Kazuki Tokaji, Brazilian drummer, Sandro Feliciano, and Taiwanese keyboardist, Sandy Chao Wang.

Currently, the band is writing and recording their first full length album with notable music producer, Jim McGorman, known for working with major artists like Avril Lavigne, Gwen Stefani, Weezer, Goo Goo Dolls, and many other household names.

“We are currently writing an album of new material and will be releasing new singles and music videos prior to the album’s completion,” says Michael McBay.

With an emphasis on rock, Circle the Earth’s tones weave an element of pop, soul and hip-hop, while spreading messages of unity, hope and harmony to create a truly unique sound that spans borders and genres. Having recently taken the L.A. music scene by storm with extravagant performances at iconic venues like The Viper Room and The Mint, Circle the Earth will captivate the rest of the county when they embark on a full U.S. tour later this year.

Check out the music video for Circle the Earth’s 2021 single “Dead”, which has garnered nearly 1.2 million views on YouTube, and be sure to listen to the band’s music on Apple Music


Social Media





Media Contact:

Eileen Koch





Filmmaker & Philanthropist, Julia L. Rosengren, Joins the Board for the College of Arts & Humanities at the University of Central Florida

 An impressive start to the year for Julia, as she is also debuting her environmental short film, LEAVES. 

ORLANDO, Florida (February 1, 2022) / PRNewswire — EKC PR client, filmmaker, philanthropist & environmentalist, Julia L. Rosengren, is adding to her ever-expanding resume by joining the Executive Council of the College of Arts and Humanities at the University of Central Florida. 

Julia was officially welcomed to the board by Dean Jeff Moore on January 21st and is now recognized as part of the Executive Council at one of the largest universities in the country. 

“I am delighted to be appointed to the Executive Council, says Julia L. Rosengren. “I very much look forward to contributing in any and every way I can.” 

The College of Arts and Humanities is a fitting department for the world-traveler and Brazilian native, as it is home to a diverse range of disciplines and activities that fuel creative innovation, and a place where students can study and explore different cultures. 

Already an exciting start to the year for Julia, the filmmaker and philanthropist will also be debuting her environmental short film LEAVES this spring, directed by Paul Davis, which she produced and stars in. Dean Jeff Moore has offered to host a screening of LEAVES at the university.

The inspiring and thought-provoking short raises awareness for climate change and other pivotal environmental issues Earth faces including global warming, wildfires, and deforestation.

The motivation behind LEAVES comes from Julia’s ability to create films that send a positive message to the world, and in turn, make a difference. Her goal is to enact social change and responsibility, therefore inspiring and making a difference for our planet’s future.  

The inspirational film chronicles the story of an academic-minded woman who discovers an epiphanic connection between herself and an ailing massive red oak tree in her backyard. Threaded through the narrative are ties between the infirm tree, the out-of-control west coast wildfires, and our disappearing rainforests.

Serving as a board member for the College of Arts and Humanities, as well as the upcoming release of LEAVES marks the beginning of a creatively fertile and purposeful era for Julia, where her humanitarian interests intersect with her artistic and educational pursuits.

To interview Julia L. Rosengren, contact EKC PR at 310-441-1000 or


EKC PR, Renowned Public Relations, Marketing & Branding Firm, Celebrates 32 Years in Business


LOS ANGELES, January 13, 2022 / PRNewswire — EKC PR is celebrating 32 years, a truly inspiring milestone for any business in this climate of uncertainty.


The female-owned boutique public relations (PR), marketing and branding firm, with offices in Beverly Hills, was created in 1990 by single mother, Eileen Koch

With little to no money, just the sheer determination to provide a better life for her and her daughter, Eileen grew (what was primarily known then as Eileen Koch & Company) one client at a time. 

Since EKC PR’s inception over three decades ago, Eileen and her team, fronted by daughter Joey Lauren Koch as Senior Publicist, have helped launch and heighten the careers of numerous people and businesses from all sectors, including entertainment, corporate, fashion, hospitality, medical, health, food, sports, and more! 

From the famous Stellini’s Restaurant in L.A., which was a classic back in the day, to the renowned hairdresser and salon Christophe, who is still standing stronger than ever, to most recently working with the likes of international award-winning underwater photographer, Renee Capozzola, and acclaimed digital 3D artist, Alejandro Robledo Mejia, whose resumé includes Maluma’s world tour graphics and Marvel Studios productions; EKC PR has certainly helped propel new and established people and businesses to great heights through a multitude of public relations, marketing, and branding strategies.  

“I am extremely fortunate to have had and continue to gain the confidence and respect from our clients,” says Eileen Koch. “They know my team and I work from the heart, which I personally feel makes all the difference in the world.” 

With the Genesis of 2022, EKC PR is looking forward to what the new year will bring, and the lives and businesses that it strives to help elevate and nurture into success. 

To interview Eileen Koch, contact EKC PR at 310-441-1000 or



Theatrical Pop Star, Your Majesty Oriana, Releases Single & Music Video for “Born to Ride” on January 13, 2022


LOS ANGELES, January 12, 2022 / PRNewswire — Recording artist, actor, and entertainer, Tyler Stafford, a.k.a. Your Majesty Oriana is set to release their latest single and music video for “Born to Ride” on January 13th.

Known for bringing a dramatic theatrical flair to modern day pop music and performances, Oriana’s musical debut was with their 2019 dance-pop EP, QUEEN. Following QUEEN’s garnered success, Your Majesty Oriana is set to release their directorial debut with the music video for their latest single, “Born to Ride.” 

While a mesh of electronic dance beats, pulsing synths, and other worldly lyrics accompanied the songs on QUEEN, “Born to Ride” features a more profound approach that is inspired by Oriana’s experiences as a queer non-binary person navigating life in Los Angeles. “Born to Ride” takes listeners on a self-discovery journey into Oriana’s world and personal awakening.  

Beginning with soft piano music, “Born to Ride” boasts simple acoustic hooks, masterful orchestrations, and electronic lo-fi voice modulations to deliver an encapsulating and beautiful listening experience. 

The lyrics are distinctive and emotional as Oriana sings, “The scariest thing I’ve ever done before can be stepping out of that front door,” which eventually transitions and ends with “I am born to ride, not born to hide.” The message is clear; Oriana’s goal for this record is to serve as an inspirational self-discovery anthem for both themself and the listener. 

“It is a reminder that the only walls around me were built by me,” Oriana explains. “Just as easily as they were built, they can also be broken down.”

The music video mimics this self-discovery and enlightenment odyssey, as wide scope scenes of them driving in a car represent freedom, and shots of a David Bowie necklace pay homage to one of the greatest icons who revolutionized the LGBTQ/Gender non-conforming community.

“’Born to Ride’ tells the story of a queer person embracing every aspect of themselves; first caged by fear and depression, and then living (life) in full color,” Oriana proudly exclaims. 

In the end, the euphoric, personalized, and emotive record concludes with Oriana breaking free from the chains that bind them; and the hope that you, the listener, will as well.  

“Born to Ride” will be available on all major music streaming platforms, and the music video on YouTube. 

IG: @yourmajesty_oriana

FB: @yourmajestyoriana


Media Contact:




Walking With Anthony, Renowned Spinal Cord Injury Organization, Signs with EKC PR

 The non-profit’s mission aims to raise funds, awareness, and relief for those suffering from a spinal cord injury (SCI), all to forever change recovery outcomes.

LOS ANGELES, January 11, 2022 / PRNewswire — L.A.-based public relations, marketing and branding firm, EKC PR, has recently signed the non-profit 501©3 SCI charity organization, Walking With Anthony (WWA), to its roster of clientele.


Founded by powerhouse mother and son duo, Micki and Anthony Purcell following Anthony’s tragic spinal cord injury in 2010, WWA was formed out of necessity after encountering first-hand the extreme, detrimental, emotional, and financial costs the impact of an SCI has on a person, including their families and loved ones.

“Unfortunately, insurance does not cover this horrific injury, and the medical society has in many ways abandoned the SCI community,” explains Micki Purcell. “It was imperative that I start WWA, not only for my son Anthony but for the many millions of people who also suffer with an SCI.”

“Approximately 1 in 50 people in the U.S. are like me; living with paralysis and confined to a wheelchair due to an SCI,” states Anthony Purcell. “Many are unable to afford the aid needed to recover or live a normal life because the cost of physical therapy at a minimum is $100K, and expanding to as much as $500K annually. Our organization provides immediate assistance and resources to these individuals.”

WWA aids beneficiaries with financial assistance through fundraisers, financial grants, SCI medical research, legal resources, community awareness, and medical care (i.e. hospital expenses, therapy/rehab, caregiving, etc.). The organization is dedicated to assisting through every avenue in one’s rehabilitation journey and recognizes that no matter the circumstances or disability, a person’s life should never be limited.

Recently, SoCal football coach Jimmy Nolan’s wife, Taran Nolan, was thrust into the SCI community, overwhelmed and distraught after a car crash left her paralyzed and her beautiful three-year-old daughter deceased. Walking With Anthony has been instrumental in helping support and aid Taran’s recovery/life-adjustment process, as Jimmy had to quit work.

WWA is an advocate for change in the SCI world and to date has raised over $4M for beneficiaries, a number that continues to rise with every passing year.

You can support Walking With Anthony, and individuals living with an SCI, by simply texting “WWA” to 91999.

Visit and follow WWA on Instagram: @walkingwithanthony. #IWalkWithAnthony

Media Contact: EKC PR at 310-441-1000 or



Headquartered out of Los Angeles & Beverly Hills, CA, EKC PR is a full-service Publicist, Branding, Digital Marketing and Public Relations firm. When developing your plan, EKC PR assures optimal exposure and recognition with its services: Publicity, Brand Development, Marketing, Advertising, Product Placement, Media Relations, Photo Shoots / Electronic Press Kit Design, Crisis & Reputation Management, Sports, Product Launches, Television, Management, Consultation, Music, Hollywood Talent, Red Carpet / Special Events, plus much more.

Publicity | Publicist | Brand Development | Marketing | Digital Marketing | Advertising | Product Placement | Media Relations | Social Media Management | Photo Shoots | Press Kit Design | Crisis & Reputation Management | Product Launches | Television | Management | Consultation | Music | Hollywood Talent | Red Carpet | Special Events | BH PR | LA PR | West LA PR | Century City PR | Hollywood PR | Los Angeles PR | Beverly Hills PR | LA Public Relations | Beverly Hills Public Relations | LA Public Relations | BH Public Relations | LA Publicist | BH Publicist | Los Angeles Public Relations | Beverly Hills Public Relations