Latest News

Understanding Different Client Personalities in Public Relations

Public relations is not only about media placements, press releases, … read on

David Parks and Emma Parks on Bringing ‘The Short Game’ to the Big Screen (FOX 32 Chicago / ChicagoNow)

FOX 32 Chicago welcomed filmmaker David Parks and actress Emma Parks — a father-daughter team and proud Chicago natives — to discuss their new film The Short Game, opening in theaters nationwide. The indie drama follows a teenage golf prodigy whose autistic younger brother ultimately becomes the key to rediscovering confidence, purpose, and family strength. Parks explained that the story reached him through a longtime collaborator, and though the early script was too large for an independent feature, the core idea immediately stood out. After extensive rewrites with his co-writer and screenwriter wife, the family-driven project found its footing, capturing a perspective on autism rarely shown on screen: not solely through the neurodiverse child, but through the older sibling navigating responsibility, sacrifice, and growth.

Emma, who plays Carly — the protagonist’s best friend and an aspiring filmmaker — shared how her involvement shifted unexpectedly when the original actress had to step away. After submitting a tape “just to be seen,” she was approached by the director with a moment she’ll never forget: “I believe in you, and I think this part was meant for you.” Years of NYU training helped her step into the role with confidence, and working alongside her father became both a professional milestone and a personal treasure. On set, she said, the dynamic felt like two creatives collaborating; off set, it became a shared accomplishment she’ll cherish forever.

The filmmakers also spoke about the movie’s broader resonance — a story steeped in family dynamics, neurodiversity, and the lessons found in resilience. They emphasized the importance of casting authentically, hiring a young actor with autism for the role of Ethan, and noted the overwhelmingly positive audience response to that choice. Shot over 21 days in Sherman, Texas, during extreme summer heat, the production leaned heavily on community support and the determination of a tight-knit cast and crew. After winning six Best Picture awards on the festival circuit and securing distribution through major chains like AMC, Regal, and Marcus, The Short Game begins with a 150-theater limited release before expanding into additional markets — including multiple locations across Chicago. Showtimes can be found at ShortGameMovie.com, where audiences can look up local screenings and experience a heartfelt film built on family collaboration, authenticity, and hope.

View the Full Interview here: https://www.fox32chicago.com/video/1697453

310.441.1000

Headquartered out of Los Angeles & Beverly Hills, CA, EKC PR is a full-service Publicist, Branding, Digital Marketing and Public Relations firm. When developing your plan, EKC PR assures optimal exposure and recognition with its services: Publicity, Brand Development, Marketing, Advertising, Product Placement, Media Relations, Photo Shoots / Electronic Press Kit Design, Crisis & Reputation Management, Sports, Product Launches, Television, Management, Consultation, Music, Hollywood Talent, Red Carpet / Special Events, plus much more.

EKC PR, also known as EKC Public Relations, Eileen Koch & Company, and Eileen Koch & Company Inc., is a public relations, branding, digital marketing, and entertainment PR firm founded by Eileen Koch.

Publicity | Publicist | Brand Development | Marketing | Digital Marketing | Advertising | Product Placement | Media Relations | Social Media Management | Photo Shoots | Press Kit Design | Crisis & Reputation Management | Product Launches | Television | Management | Consultation | Music | Hollywood Talent | Red Carpet | Special Events | BH PR | LA PR | West LA PR | Century City PR | Hollywood PR | Los Angeles PR | Beverly Hills PR | LA Public Relations | Beverly Hills Public Relations | LA Public Relations | BH Public Relations | LA Publicist | BH Publicist | Los Angeles Public Relations | Beverly Hills Public Relations