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EKC PR applauds Pharrell Williams’ generosity and kind heart!

All of us at EKC PR applaud Pharrell Williams’ generosity and kind heart!

Over this past weekend, Pharrell went out of his way to make a dream come true for a young cancer patient. Awww :)

8-year-old Reef Carneson is battling GVHD (Graft-Versus-Host-Disease), a condition that leaves his immune system very weak and highly vulnerable to diseases. While receiving treatment at the Cincinnati Children’s Hospital, Reef received the surprise of a lifetime; his idol Pharrell had hired a car to drive Reef and his family all the way from Cincinnati to Philadelphia to meet him and attend his concert. During the show, Pharrell brought Reef up on stage to join him for his performance of the song “Happy”.

The surprise had Reef absolutely elated, with his sister Lydia saying, “It was a wonderful opportunity and a memory Reef will have forever.”

After giving Reef and his family this well deserved treat, Pharrell then hopped on a plane to perform at One Love Manchester the very next day.

This is the kindness, generosity, and character that EKC PR respects, and we highly commend Pharrell for taking time out of his busy tour schedule to treat a sick child to a “Happy” surprise.

Check out the following article and video which originated on

For Young Leukemia Patient

Pharrell Williams just made a little kid’s dream come true by getting him a ride to his concert and serenading him with “Happy” onstage.

Eight-year-old Reef Carneson suffers from acute lymphoblastic leukemia and has been in the hospital since he turned one. He’s a huge Pharrell fan and dreamed of meeting him someday.

Enter celebrity weed mogul turned cancer advocate Milk Tyson, who made a video last Wednesday with Reef asking Pharrell for a FaceTime session.

Once Pharrell got word, he invited Reef to his Saturday night show in Philadelphia. However, Reef’s immune system is too weak for air travel, so Pharrell hired a private car to drive him all the way from Cincinnati.

Milk says the singer put them up in a 5-star hotel, got them tickets and backstage passes. Best of all, Reef and his sister got onstage with him for “Happy.” Keep in mind, Pharrell hopped a plane the next day to perform at One Love Manchester.

That’s a big-hearted weekend.


Headquartered out of Los Angeles & Beverly Hills, CA, EKC PR is a full-service Publicist, Branding, Digital Marketing and Public Relations firm. When developing your plan, EKC PR assures optimal exposure and recognition with its services: Publicity, Brand Development, Marketing, Advertising, Product Placement, Media Relations, Photo Shoots / Electronic Press Kit Design, Crisis & Reputation Management, Sports, Product Launches, Television, Management, Consultation, Music, Hollywood Talent, Red Carpet / Special Events, plus much more.

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