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Wuitusu, High-End Wayuu-Ware Brand and Boutique in Los Angeles, Signs with EKC PR

Wuitusu, High-End Wayuu-Ware Brand and Boutique in Los Angeles, Signs with EKC PR


LOS ANGELES, California (November 2, 2022) / PRNewswire — EKC PR has signed fashion brand and storefront, Wuitusu, one of only a few to specialize in high-quality apparel and accessories handmade by the Colombia and Venezuela Wayuu tribe artisans.

The Wayuu people, a tribe who live on ancient land located between Colombia and Venezuela, are known for their impressive and unique craftsmanship in crocheting of handcrafts, featuring vivid and muted colors. Reflecting the Wayuu people’s traditional designs, Wuitusu serves as a bridge between customers and the tribe’s skills, while providing the Wayuu people with income from the sale of their goods. 

Founded in 2019, Wuitusu was set into motion when owner Lisset Verde was online shopping and had come across a Wayuu hat and bag. Having been born in Venezuela herself, Lisset was intrigued by the Wayuu’s breathtaking work and began to do intense research of the tribe’s crafts. Soon, she was importing the colorful wares to her home, selling them amongst friends.

“I am proud to present high-end Wayuu wearables in America, while at the same time preserving the Wayuu culture, and educating our customers about our products,” says Lisset Verde. 

Grown from humble beginnings, the first Wuitusu shop opened in April 2019 at the Santa Monica Place Mall, with the second in October 2019 at Ovation Hollywood (formerly Hollywood & Highland). Upon walking into either location, visitors are mesmerized by eye-popping designs ranging from denim jackets to vibrant bags to stunning kaftans –– just a few of Wuitusu’s dynamic offerings –– essential for any lover of bohemian-styled wearables.

Currently, the company works with a cooperative of approximately 40 Wayuu women in Riohacha, Colombia, a village in Uribia, Colombia, and several other individuals recognized by their fine workmanship and skills. In these designs, the Wayuu people blend their experiences with Wayuu life to create a mixture of traditional and novel, a multicultural concept.

Additionally, Wuitusu prides itself on their partnerships with Helping Children of Venezuela, a Los Angeles-based organization that donates medicine, food, clothing, shoes, and school supplies to susceptible communities in Venezuela, as well as The Wayuu Taya Foundationwhich helps to improve the living conditions of the indigenous communities in Latin America. 

Each $50.00 purchase at Wuitusu helps to feed five Wayuu children.

Wuitusu is located at 395 Santa Monica Place, Suite 156, and 6801 Hollywood Blvd, Suite 112.



Eileen Koch





Headquartered out of Los Angeles & Beverly Hills, CA, EKC PR is a full-service Publicist, Branding, Digital Marketing and Public Relations firm. When developing your plan, EKC PR assures optimal exposure and recognition with its services: Publicity, Brand Development, Marketing, Advertising, Product Placement, Media Relations, Photo Shoots / Electronic Press Kit Design, Crisis & Reputation Management, Sports, Product Launches, Television, Management, Consultation, Music, Hollywood Talent, Red Carpet / Special Events, plus much more.

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