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Spoiled Fashionz

LOS ANGELES, CA (October 27, 2015) – SPOILED!, which initially launched online in 2012, is now a successful storefront on Melrose Avenue in Los Angeles! The charming boutique, boasting an electric SL 300 Mercedes suspended from the ceiling, as well as a vintage Ms. Pac-Man machine for ’80s enthusiasts to enjoy, offers exclusive, hand-picked selections of stylish, upscale resale kids clothing, shoes and accessories.

Founder CeCe Hendriks was originally inspired to embark on SPOILED! while traveling through Europe, where she witnessed firsthand the exquisite ways European families dressed their children in designer clothing. Drawing on her intimate circle of fellow socialites back home, CeCe has since amassed a stunning collection of brands such as Burberry, Chloé, Dolce & Gabbana, Gucci, Junior Gaultier, Stella McCartney, Comme des Garçons, Christian Dior, and more, so that girls and boys can dress to impress!

“My 11-year-old son Jordan is my real inspiration,” says CeCe. “I’ve always dressed him to perfection so he would understand the power of a first impression. When he outgrew his clothes, many that he never even wore, I started giving them away and parents were falling over themselves. I saw the opportunity to help families enjoy the luxury of high-end fashion without the high cost, and the business followed!”

Back in 2013, CeCe (alongside Sean “Diddy” Combs) appeared on Kris Jenner’s talk show, Kris, to promote the online launch of SPOILED!. The segment included a special children’s fashion show, which CeCe plans to continue to produce.

“These runway shows keep the public informed of why children’s fashion can be something to take seriously,” CeCe explains.

To help educate her clients, CeCe has also created a series of How-To Videos, available for viewing on the SPOILED! website, which cover a range of topics such as outfit combinations, how to match colors, the latest trends, and other insider knowledge.

SPOILED! is located at 8178 Melrose Avenue, Los Angeles, CA 90046. The shop welcomes consignments of 100% authentic high-end designer clothing, shoes and accessories in new or in excellent used condition. If you are not in the Los Angeles area and unable to visit the store, you may still consign here.

Be sure to follow SPOILED! on FacebookTwitterPinterest and Instagram for exclusive deals and fashion news!

For more information or to interview CeCe Hendriks, contact Eileen Koch of EKC PR (Eileen Koch & Company, INC.), a full-service Branding, Marketing and PR firm at 310.441.1000 or email Visit


Headquartered out of Los Angeles & Beverly Hills, CA, EKC PR is a full-service Publicist, Branding, Digital Marketing and Public Relations firm. When developing your plan, EKC PR assures optimal exposure and recognition with its services: Publicity, Brand Development, Marketing, Advertising, Product Placement, Media Relations, Photo Shoots / Electronic Press Kit Design, Crisis & Reputation Management, Sports, Product Launches, Television, Management, Consultation, Music, Hollywood Talent, Red Carpet / Special Events, plus much more.

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