Public relations is not only about media placements, press releases, interviews, and strategy. It is also about people. Every client brings a different personality, communication style, sense of urgency, and set of expectations. After decades in PR, one thing becomes very clear: the strongest campaigns usually happen when the agency and client understand not only […]
Angus Benfield & Ruth Benfield / LAMA Entertainment
EKC PR developed multi-project publicity campaigns for Angus Benfield and LAMA Entertainment, securing national television interviews, entertainment media coverage, podcast appearances, and industry features that increased visibility across film, music, and independent productions.
OmniPeace Foundation
EKC PR supported the launch and expansion of OmniPeace Foundation’s Global Music Box initiative through strategic event publicity, media relations, and television coverage, helping bring national attention to its mission of expanding music education.
Michael Naizu
EKC PR generated early industry awareness for filmmaker Michael Naizu’s feature film by securing entertainment trade coverage, promoting key talent attachments, and positioning the project for increased visibility throughout its development.
Renee Capozzola
Following Renee Capozzola’s historic international photography achievement, EKC PR secured national television coverage and media visibility that elevated her work beyond the underwater photography community while promoting marine conservation awareness.
Dr. Lori Baudino
EKC PR positioned Dr. Lori Baudino as a trusted parenting and childhood mental health expert through strategic media relations, television appearances, and expert commentary, expanding awareness of her movement-based approach to children’s emotional well-being.
How PR Has Changed in the Age of SEO and AI
Not too long ago, public relations looked very different. A company hired a PR firm, the firm pitched newspapers, magazines, television producers, and radio shows, and if the client landed a great story, that coverage could carry real weight for a long time. A major article or television segment helped shape reputation, build credibility, and […]
What Los Angeles Publicists Wish New Clients Knew About PR Budgets and Celebrity Campaigns
In the world of Los Angeles public relations, almost every new client wants “big press” and “a celebrity” to represent their brand. What many do not want to talk about is what that actually costs. A strong Los Angeles PR agency welcomes ambitious ideas, but it also knows when a budget and a wish list […]
Hoyt Richards Featured in HBO Max’s Bring Me the Beauties: A Model Cult
EKC PR client and longtime friend of Eileen Koch, Hoyt Richards, is at the center of HBO Max’s powerful new docuseries, Bring Me the Beauties: A Model Cult. The three-part true crime documentary explores Richards’ extraordinary story as a world-renowned model who became involved with Eternal Values, a New Age group led by Frederick von Mierers, […]
Turning Los Angeles Events Into Media Moments: How a PR Agency Secures Real Coverage
In Los Angeles, there is no shortage of events. Everyone has a red carpet, a launch, or a charity night. But the reality is that most of them never turn into real press. A few photos on someone’s phone are not the same as a segment on KTLA or a feature in LA Weekly. The […]
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Understanding Different Client Personalities in Public Relations
Public relations is not only about media placements, press releases, … read on