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Beagle Freedom Project Interviewed on Great Day Washington

EKC PR client Beagle Freedom Project (BFP), the national non-profit, animal … read on


Los Angeles Debut Performance – Standing Room Only at the House of Blues

WEST HOLLYWOOD, CA (August 14, 2009) – Monday night was anything but quiet at the famous House of Blues on the Sunset Strip as music recording artist Laura Bryna rocked a packed club in her Los Angeles debut.

Bryna performed songs from her debut CD, ‘Trying to be Me’, as well as some new material destined for a follow up CD sometime in 2010. The mix of music brought together rock, pop, and country in a soulful mixture that allowed the Los Angeles-based Bryna to showcase her powerful range. Two of the songs featured a dancing duo as choreographed by the well known Eddie Garcia (has worked with the likes of Michael Jackson, Ja Rule, Sheryl Crow, Jane’s Addiction, Paula Abdul, Jennifer Love Hewitt, Brandy and more).

An especially exciting announcement confirming Bryna’s deal to have her CD distributed internationally through AGR Television Records and Universal Music Group International was made at the show. As part of the arrangement, Bryna will make appearances in various countries to promote the music beginning early next year.

The concert event also featured tributes to a number of special American ‘Hometown Heroes’ as well, including Women of the Air National Guard and five everyday unsung heroes flown to L.A. as part of a national search contest sponsored by Bryna, Southern Beauty magazine, JOICO, It’s A Glam Thing and the Andaz Hotel. Some of the celebrities attending included soap stars Kate Linder, Patrika Darbo and Sean Kanan; and TV/Film actors Ben Feldman and Jonathan Sadowski.

In addition to a standing room, appreciative crowd who came for some great new music, the event took time to honor the five winners of the ‘Hometown Heroes’ search conducted this spring and summer. VH1 host BD Freeman opened the show and introduced National News Anchor / TV Host Suzanne Sena who acted as MC. Mayor Abbe Land of West Hollywood and Mayoral Rep BJ Lemothe (City of Los Angeles) both made a few remarks and tributes to the heroes, the Air Guard women and Bryna. Lemothe read a letter to Bryna from Mayor Antonio Villaraigosa, honoring the performer for her dedication to the armed forces and others in need.

Bryna, who gives countless hours of her time to supporting efforts of the Air Guard and the National Guard Youth Foundation as well as Make-A-Wish Foundation, was quite emotional in trying to describe her feelings for the hometown heroes in the audience. “I am so blessed to do what I love,” said Bryna. “But without the sacrifices that these men and women make for their country, I wouldn’t be able to do this. They are the true heroes – they help me to live my dream.”

Laura Bryna is currently working on film and television opportunities as well as a brand new music project. Log on to for more information.

For more information or to interview Laura Bryna please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email [email protected] (a PR Firm).

Eileen Koch & Company INC. just issued this press release —

Immediate Release

LOS ANGELES, CALIF. – July 1, 2009 – Sophistication, savvy and beauty synthesize on the eve of Sunday, August 30, 2009. The sophistication and the savvy will be engendered by Lorena Sarbu. The beauty will be represented by Emily O’Brien. Sarbu, an emerging designer and discoverer of ingénue designers, will create a unique, exclusive couture piece for O’Brien’s big night, as the young, elegant, starlet is nominated for a Daytime Emmy in the category of “Outstanding Younger Actress” in a drama series.

It was only natural and a matter of time before the paths of O’Brien and Sarbu crossed; O’Brien’s consistent mix of classic with fashion-forward paved her the way to Sarbu’s uncanny ability to show a respect for the past and utilize the fabrics and colors of today. Sarbu envisions and realizes this fusion to perfection. And Hollywood is taking note. Although Sarbu’s line, available to the public, will not officially launch until 2010, she has been designing individual dresses for actresses and socialites on a couture basis. And her client list, her status in demand, is growing with young Hollywood’s up-and-comers and all-ready-theres.

The dress Sarbu designed for O’Brien’s inaugural nomination is nothing short of stunning. Flowing, gathered fabric in shear coral blue, crowned by an oversized singular strap over the shoulder exude all the elements of elegant perfection. O’Brien as the canvas to Sarbu’s latest couture design is sure to be the talk of the 36th Annual Emmy ceremonies.

Lorena Sarbu’s exquisite boutique is located at 433 N. Bedford Drive in Beverly Hills. She also has a second location in the historic Third Ward in Milwaukee.

For more information or to interview Lorena Sarbu, please contact Eileen Koch @ Eileen Koch & Company INC., 310.441.1000 or email Eileen @ [email protected]. Please visit


Dress Design

Lorena Sarbu


Hot Country-Pop Artist Laura Bryna is More Than Just a Pretty Face

LOS ANGELES, CALIF. – JUNE 2009 – Since the release of her 2008 debut album, Laura Bryna has become quite a phenomenon, receiving the kind of reaction from fans and press alike that you rarely see these days. For an artist so early in her career, her resume already reads like an industry veteran’s, with major endorsements from some of the biggest names in the business.

Bryna’s first major tour was a 45-city expedition with country legend Clint Black. This was the first of several extremely successful live pairings, placing Bryna alongside top artists like Taylor Swift, Carrie Underwood and Sugarland.

Her debut album, Trying to Be Me, has struck a chord with an audience that spans the spectrum of fans on both sides of the country and pop fence. Not only is Bryna one of the most beautiful new stars in Nashville, but her timeless melodies and substantial lyrics make her one of the most significant talents to emerge in many years.

With such widespread appeal, it’s easy to understand why she’s considered one of the hottest rising stars in country-pop music today. She’s found the rare audience that only superstars-in-the-making seem to attract, as her career already seems to be following the same trajectory that launched pop crossover megastars like Shania Twain, Carrie Underwood and Faith Hill to become household names.

Right out of the gate, Bryna’s label Equity Records realized her enormous potential, signing her to a three-album deal. This auspicious beginning led to her recent role as the face and voice of the Nation Air Guard ad campaign, featuring a song she co-wrote aptly titled, “Hometown Heroes,” as a tribute to all of the heroes who serve our country.

Bryna’s glamorous and fashionable image mixed with her girl-next-door charm has made her wildly popular with fans. Her involvement with the Make-A-Wish foundation is a testament to her generous heart and down to earth personality. Visit her impressive site and hear for yourself why she’s one of the fastest rising stars in country-pop today.

To interview or book please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email [email protected] (a PR Firm).

Talent Shines Bright with StarBrite Music Supervision

HOLLYWOOD, CALIF. — April 2009 – When the instinctually razor-sharp and tirelessly talented Joey Lauren Koch was inspired to created StarBrite Music Supervision (SMS), she knew that she was onto something. What she may not have known then – but is certain of now – is just how profoundly the niche she made was needed and how promising is her unique way of making it!

Again, what makes StarBrite Music Supervision so special (and what Joey Lauren Koch master’s so well) is a keen ability to bridge the often altruistic and artistic bridge between the visual and the musical, creating an altogether new moment, image or experience entirely. She is able to piece sound and image together with a surgeon’s precision, a sculpture’s touch, a cinematographer’s scope and a composer’s ear.

SMS is essentially hired by said production to supply music to any host of visual and interactive media, which include films, television, commercials, events, etc. This is where Koch’s acute ear, discerning eye and contemporary cultural sensibility come perfectly into practice.

In this respect, SMS is a critical component of the overall collaboration, selecting specific outside music/underscore for the project which often includes songs utilized during on-camera situations. SMS also handles the negotiation and licensing of songs and all specific music matters (business or otherwise), such as soundtrack albums, publishing deals and cue sheet execution.

With a slew of credits, which include the likes of MTV, the beautiful young host to SMS is committed to choosing the most appropriate and inspired musical selections to fully reveal and realize the story. SMS’s creative STAR shines BRITE and Joey Koch’s goal is unwaveringly clear: provide inspired service by fusing together music with visual media.

For more information about StarBrite Music Supervision, visit For interviews, please contact Eileen Koch, Eileen Koch & Company INC., at (310) 441-1000 or email at [email protected].


— Commence Operations in Canada —

Los Angeles, CA & Montreal, Canada (April 6, 2009)To create a flourishing business in the shadow of a crumbling economy is beyond miraculous; it is something auspicious. By definition, the word means that something is marked by lucky signs or good fortune, and therefore promises success. If Jason & Rodney Carr’s Softline Home Fashions – the leading importer of ready-made curtains and decorative fabrics – is any indication of what the future has in store, Softline is in promisingly familiar territory!

These two wildly ambitious entrepreneurs have carefully and meticulously woven their fabric business from the ground up, and so in demand are their superior products that international expansion has accommodatingly begun. Of Canadian descent, the Carr’s have expanded Softline Home Fashions to their previous home in Montreal. Their FULL DISTRIBUTION center (for big box retailers mass merchants), as well as the over-the-counter retail stores (selling ready-made curtains, fabrics by the bolt and decorative pillows/bedding) maintain Softline’s pinnacle position.

Profoundly committed and concerned about the future, an innovative new line of environmentally conscious fabrics and ready-made curtain panels and pillows, aptly named Evidence of Evolution (EOE), ingeniously created to accommodate a greener world and clientele. EOE offers eco-friendly fabrics recycled from water bottles. The response has been overwhelmingly and resoundingly positive, driving expansion of the EOE line.

In order to service their Canadian customers more efficiently, and cost effectively, Softline has now taken a direct foothold in the Canadian market.

For more information about Softline, please visit

To interview or book Jason and Rodney Carr, please call Eileen Koch @ Eileen Koch & Company, 310.441.1000 or email Eileen @ [email protected]. Please visit

About Softline

Softline Home Furnishings is the leading importer and distributor of home decorating fabrics.With an unlimited selection of the finest quality fabrics gathered from all corners of the globe, as well as an exclusive eco-friendly green line called Evidence of Evolution, Softline is the world’s most innovative and inspired home decorating fabric service. Headquarters are in Gardenia, Calif. and have expanded to Montreal, Canada. For more information,


Amanda Eliasch Hand Picked as Fashion Editor for Genlux Magazine

Beverly Hills, Calif. – March 3, 2009 – Genlux Magazine – the only luxury beauty and fashion magazine created expressly for today’s affluent Southern California woman – has enthusiastically and insightfully chosen the beautiful and talented fashion trend-spotter, recently published author, photographer and socialite extraordinaire, Amanda Eliasch, as their new Fashion Editor.

For Editor in Chief, Samia Arslane, Editor at Large, George Blodwell, and Creative Director, Stephen Kamifuji, Eliasch is a brilliant addition, an obvious if not inspired selection for this choice position. Appointed for her impeccable taste, skilled social savior fare and esteemed fashion savvy, Amanda brings both a universal as well as an individual aesthetic to Genlux.

Genlux is, after all, a luxury magazine. This means they have a very specific bent and clientele they need to serve. Committed as they are exclusively to fashion as well as beauty, Eliasch will, along with Genlux’s accomplished team of fashion forward editors, meticulously and artfully scour the greater Los Angeles area (and the globe) for the very latest in fashion, beauty and style trends; for theirs are discerning readers at the height of their game, ladies of great taste themselves, vivacious, fashion obsessed shoppers. Check out Genlux Magazine.

Born in Beirut, inhabiting stunningly exotic good looks, Amanda Eliasch is the daughter of celebrated writer and journalist Anthony Cave Brown and granddaughter of film director Sidney Gilliat. Always seriously engaged in the arts and fashion world, she has mastered acting, photography, flourished in writing; her book, Cloak & Dagger Butterfly, has been wildly embraced. Amanda has emerged as one of the most interesting, chic and adventurous women working and is simply successful in every endeavor she pursues.

As the Fashion Editor of Genlux Magazine, Eliasch makes a brilliant contribution to an already brilliant magazine – and from their good judgment of signing her on and her instinct for all things beautiful, it seems like a match made in fashion!

For more information about Amanda Eliasch, or to schedule an interview, please contact Eileen Koch at Eileen Koch & Company INC., 310.441.1000 or email at [email protected] Please visit

Partying Like It’s 2009!
Eileen Koch Keeps Good Company

Koch Client Amanda Eliasch Throws Serious Beverly Hills Bash

LOS ANGELES, CA–(Marketwire – February 20, 2009) – It is said that beauty breeds beauty and wealth breeds wealth, though both were proved astonishingly true at the glorious get together hosted by the incomparable Amanda Eliasch, photographer and socialite extraordinaire. It is indicative of the kind of exemplary company that the equally inimitable Eileen Koch surrounds herself with and always has — this was a night to remember!

Koch has always had an eye for ability, a drive for the ideal and an instinct for success. Thus follows an almost kaleidoscopic entourage of truly remarkable talent. Case and point: the Amanda Eliasch Bash in Beverly Hills for the launching of her book “Cloak & Dagger Butterfly,” that boasted some amazingly brilliant and staggeringly beautiful lords and ladies, including actor Michael York, Kristin Cavallari, Lady Victoria Hervey, Rick & Kathy Hilton, Ronnie and Vidal Sassoon among a mighty list of many others.

Though a special shout must go out to the extraordinary live performance that brought the hot pink imbued room to a veritable standstill, so plush with excitement, exuberance and sensuality the evening had suddenly become. A special gift, flying in from Paris to attend and perform, the other-worldly Dita Von Teese’s striptease single handedly flipped the vibe of the night and turned the party into something of a happening — a truly thrilling and exquisite happening.

Amanda Eliasch, one of Eileen Koch & Company INC.’s most prized clients, intends to spend some time in Los Angeles, as well as her home in London where she lives with her bold and brilliant two sons. From her book, to dabbling in an array of artistic endeavors, extensive travel and social activities, Eliasch understands that “Flitting from one thing to the next is a rich woman’s prerogative.” But make no mistake; this is a lady on a constant quest for life’s richness and beauty.

The same can be said of Eileen Koch. A truly unforgettable evening. Just another notch in the increasingly expanding world of one of the most conscientious, hard-working and spirited individuals in the business. It is an ongoing process that Koch has engaged with meticulously and is most comfortable with. This, after a rock solid history of public relations prowess.

To schedule and interview with Amanda Eliasch, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email [email protected] (a PR Firm).


“Architect to the stars,” David Applebaum Joins Cast of New Bravo Series Launch My Line

(Hollywood, CA) One of the biggest names in design has signed on to take part in the latest Bravo reality series Launch My Line. David Applebaum, who many know as the “Architect to the stars,” will be joining the cast this fall. David is responsible for some of the most opulent and innovative living spaces currently built. His impressive resume features the homes of Diane Keaton, Frank Sinatra, Bob Hope, Rupert Murdoch and Cuba Gooding, Jr. to name a few. David and the all-celebrity cast will take part in the show’s inaugural season; which is already hotly tipped to become the next Project Runway.

The concept for Bravo’s Launch My Line pits celebrity contestants against each other, testing their design abilities to determine who will win the grand prize of having their own fashion line launched! The show will be hosted by Dean and Dan Caten, the brilliant minds behind the DSQUARED2 fashion line. These twin brothers, who also host their own Sirius radio show, will bring their unique sense of style and personality to already star-studded show. Each contestant will be paired with top names from the world of fashion; they’ll guide and provide feedback for each celebrity apprentice throughout the season.

David’s experience in design truly sets him apart from his contemporaries. His work has been featured in Architectural Digest, In Style Magazine, Home and Garden as well as The Los Angeles Times. In addition to many celebrity homes, David has also designed some of the most impressive commercial and corporate spaces for Virgin Records, Quincy Jones and the amazing Esprit flagship store.

David’s decisive creative vision, attention to detail, and brilliant eye for design make him an early favorite and give him the edge to take home the top prize. Based on the buzz, Launch My Line is already destined to become the “it show” of the fall, and a new favorite for “Runway” fans. Launch My Line should make easy work of filling the large shoes Project Runway leaves behind on Bravo, it already sounds like it’s going to be the most fun of the new fall lineup!

For more information or to interview David Applebaum, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email [email protected] (a PR Firm).

Another media release for Women Filmmakers

HOLLYWOOD, CALIF. and PARK CITY, UTAH – January 16, 2009 – Two spunky non-profits are determined to create more opportunities for women in film and they will be spotlighting the success of women filmmakers during the Sundance and Slamdance Festivals. On Sunday, January 18, The Fund for Women Artists and the Alliance of Women Directors(AWD) will host “A Celebration of Women Filmmakers,” where they will salute the women filmmakers at Sundance and Slamdance.

The statistics on women in the film industry are daunting. Dr. Martha Lauzen of San Diego State University reports that only six percent of the top 250 films of 2007 were directed by women and more than 20 percent had no women at all in the key creative roles of director, writer, cinematographer, editor, producer or executive producer.

To beat these tough odds, The Fund for Women Artists and the Alliance of Women Directors recognize that successful female role models and new alliances of filmmakers and audience members are essential.

The Fund for Women Artists will invite film industry members to join their colleagues around the world for the second international Support Women Artists Now Day (SWAN Day) on March 28, 2009. SWAN Day is a celebration of women artists in all disciplines, held annually on the last Saturday of March as the grand finale of Women’s History Month. The goal of SWAN Day is to honor the full diversity, beauty and power of women’s creativity.

The Fund for Women Artists is a non-profit organization that provides women artists with the resources they need through free online funding, networking, advocacy information, and by building alliances of women artists and supporters. The Fund for Women Artists’ website serves more than 500,000 visitors a year.

The Alliance of Women Directors is a coalition of working women film directors. AWD provides peer support, and furthers the art, craft and visibility of women directors through seminars, screenings, networking dinners and mentorship program.

“A Celebration of Women Filmmakers” will be held on Sunday, January 18 from 7:30 p.m. to 9:30 p.m. at Queer Lounge, 608 Main Street, Park City, Utah.

Thanks to: Queer Lounge and ABSOLUT ® VODKA.

For more information about The Fund for Women Artists, please visit and contact Eileen Koch at Eileen Koch & Company INC, 310.441.1000 or email Eileen at [email protected] Please visit

Here is our latest release!

Maisha Gainer Shines on NBC’s “Momma’s Boys”

Premiere, Tuesday, December 16 at 10PM ET/PT

Following its December 16 debut, Momma’s Boys will begin airing in its regular Mondays at 9PM ET/PT time slot on December 22.

Los Angeles, CA (December 15th, 2008) Aspiring actress/TV talk show host & model, Maisha Gainer is smashingly on her way. Tackling a coveted spot on NBC’s latest Reality TV sensation, “Mommas Boys,” produced by the inimitable Ryan Seacrest, Maisha is poised for greatness.

Premiering on NBC December 16 2008, the show centers around a group of seriously circumspect mothers set to choose the ideal woman for their complacent & complicated sons. The show plays poignantly yet playfully upon the nature of relationships and the nurturing aspects of family-namely MOM!

Also executive produced by Andrew Glassman (Average Joe) and co-executive produced by Eliot Goldberg and Grant Julian, Momma’s Boys is already showing significant promise for next season. For Maisha Gainer, getting into momma’s house is a step closer to getting momma’s boy, and with Maisha’s beauty, talents and charm, chances are Gainer’s got it!

Her unforgettable face has been forged into recent memory from featured spots on Inside Edition, and her striking beauty celebrated as winner of the prestigious Esprit Clothing modeling competition. Holding a Master’s Degree in Clinical Psychology, as well as a flourishing career in law enforcement, she seems to create the world in which she chooses to live-and right now it’s on NBC!

Watch Maisha as she baffles the Momma’s Boys bachelors with her presence, sincerity, and unforgettable attitude. Endearing MOM comes as natural to Maisha as embracing her BOY, and with three boys to choose from, Maisha’s got it going on!

For more information or to interview Maisha Gainer, please contact Eileen Koch at Eileen Koch & Company INC, 310.441.1000 or email Eileen- [email protected]. For Top Los Angeles Public Relations representation, visit


Headquartered in Los Angeles, Eileen Koch & Company Inc. (EKC PR) is a full-service Branding, Marketing and PR firm that defines Public Relations. When developing your plan, EKC PR assures optimal exposure and recognition with its services: Publicity, Brand Development, Marketing, Advertising, Product Placement, Media Relations, Photoshoots/Electronic Press Kit Design, Crisis & Reputation Management, Sports, Product Launches, Television, Management, Consultation, Music, Hollywood Talent, Red Carpet / Special Events, plus much more.

Publicity | Brand Development | Marketing | Advertising | Product Placement | Media Relations | Social Media Management | Photo Shoots | Press Kit Design | Crisis & Reputation Management | Product Launches | Television | Management | Consultation | Music | Hollywood Talent | Red Carpet | Special Events | BH PR | LA PR | West LA PR | Century City PR | Hollywood PR | Los Angeles PR | Beverly Hills PR