LOS ANGELES, CALIF. – SEPTEMBER 21, 2009 – As the stars came out on the evening of Sunday, September 20th, so did the design creations of the world’s most recognized couture houses. There was a new name etching its impressions onto the ultimate walk of style and into the sought-after designer list this year. Designer Lorena Sarbu‘s (www.lorenasarbu.com) wondrous couture fabrications were on point to make a fresh, seductive, uniquely personalized statement on this year’s 61st Annual Primetime Emmy world stage. One of the Emmy nominees that graced the red carpet in Lorena Sarbu this year was Primetime Emmy nominated actress Shohreh Aghdashloo.

Shohreh Aghdashloo was nominated for Outstanding Supporting Actress in a Miniseries or Movie for her powerful performance in HBO’s “House Of Saddam.” This was Aghdashloo’s first Emmy nomination. But the Iranian born beauty is not a newcomer to the awards arena. In 2003, Aghdashloo skyrocketed to fame with her portrayal of Nadereh Behrani in “House of Sand and Fog” opposite Ben Kingsley and Jennifer Connelly. Her performance earned her an Oscar nomination and top honors, such as the Independent Spirit Award for Best Supporting Female, Los Angeles Film Critics Association award for Best Supporting Actress and the New York Film Critics Circle Award for Best Supporting Actress. Aghdashloo’s other diverse credits include, “The Sisterhood of the Traveling Pants 2,” “X-Men: The Last Stand” and FOX’s “24.”

Lorena Sarbu’s vision for Aghdashloo’s Emmy evening meshed sophistication, demure sexy and shimmering beauty. The perfection realized was a bejeweled blue, iridescent Italian silk chiffon gown with an exquisitely pleated bustier cinched at the waist with [antique jewelry hand picked by Lorena Sarbu]. The gown’s straps delicately expand to kiss the shoulders as its rear criss-cross pattern plays as an elegant, enticing framework for her back. Ethereal and light, the dress cascades to the floor, accentuating her sophisticated and sensual form. Passionate about marrying design creation with the talent’s own unique personal aura and allure, Lorena Sarbu’s custom creations are alive in so many ways, which set her apart from the rest of the couture set. The dress imagined for Aghdashloo is a prime example of Lorena Sarbu pure enchantment.

This was Lorena Sarbu’s second design presence at this year’s Emmy Awards. 2009 Daytime Emmy Award Winner, Tamara Braun accepted her statue in a stunning, form fitting, sexy, Lorena Sarbu pewter chiffon and silk mermaid gown with a daring plunge back. The gown, matched with Braun’s beauty, had the YouTube, Facebook and soap blogs aflutter for days.

For more information or to interview Lorena Sarbu, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email [email protected] (a PR Firm).



Los Angeles, CA – September 14, 2009 – The success ratio for aspiring talent from all over the nation is about to receive a boost. On September 11, 2009, Alternative Programming pioneer, Alec Shankman was anointed the new CEO of GotCast, (wwww.gotcast.com) the premiere interactive TV casting and social networking platform for Hollywood’s next generation of hopefuls. The positive and innovative workings of GotCast’s new leader have been implemented immediately and with a boom. Within his inaugural days at GotCast, Alec has begun launching major initiatives for many of the biggest networks and TV shows in town.

Formerly the long-standing head of Alternative Programming at Abrams Artists Agency, Thirty-year-old Alec Shankman, is familiar with the Hollywood dream. At the age of twenty-three, Alec, a successful young owner of the Ohio nightclub STATUS, decided to pack his bags and throw his hat into Hollywood’s illustrious ring. Quickly, he secured a position in the mailroom of the prestigious Abrams Agency. It did not take long for Alec to work his way up. At twenty-four, he realized a need for Abrams to create a Reality TV-based department. Alec was given the reigns to launch what was to become one of the top Alternative Programming Departments in the business. During his time at Abrams, Alec represented and cultivated a wide range of unique talent including, Dr. Tattoff, Kelly Le Brock, Joey Lawrence, Jai Rodriguez, Todd Goldman, Cristian De La Fuente, and supermodel Joanna Krupa.

GotCast is currently powering interactive castings for nearly every network, studio, Production Company, and casting director in the business. True to their montra of “we want to give everyone a shot at being famous”, GotCast.com’s platform makes it realistic and possible for people from coast-to-coast to have a shot at getting noticed by casting directors and network executives in Hollywood without having to make a pre-emptive move to L.A. Under the direction of Shankman, talent’s chances get higher, production, casting, and programming become more eclectic and viewer’s will see more fresh faces than ever before on their TVs. Alec Shankman has set the bar for GotCast, with plans to make the casting entity a global enterprise very, very soon.

Current Castings happening on GotCast include: Lifetime’s hit show “Project Runway” (http://castingchallenge.mylifetime.com/) and VH1’s hit show “Divas” (http://divastories.vh1.com)

For more information on, or to interview Alec Shankman, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email [email protected] (a PR Firm).



BEVERLY HILLS, CALIF. – September 3, 2009 – As Tamara Braun walked up the steps to the stage to accept her Emmy and was finally in view of all at the Orpheum Theatre, the vocal approval thunderously roared. The sexy, low plunge back of her regal Lorena Sarbu gown was the genesis for this impulsive, uncontrollable praise celebrating picturesque feminine allure. From the front, profile and back, to the color, fabric and innovative match of aura, the Lorena Sarbu gown which adorned Braun on her historic evening showcased beauty, elegance, sophistication and sexiness in standout and standing applause perfection.

Tamara Braun’s Emmy win comes for her electric portrayal of Ava Vitali on “Days of Our Lives.” For Braun’s Emmy evening, Lorena Sarbu imagined a sexy, pewter chiffon and silk mermaid gown with a daring plunge back. Refining the ideal ornamentally, her gown creation was paired with beautiful Lorena Sarbu vintage hardware accents.

Lorena Sarbu and her fresh couture imagery have made their presence felt vibrantly at this year’s Emmy Awards. Her uniquely elegant mix of classic and nouveau embodied and shined brilliantly on today’s most diverse talent and brightest stars at both the Daytime and Primetime Emmy Awards. Represented on the red carpet, Hollywood parties, socialites, award ceremonies and industry events, Lorena Sarbu’s couture is rocketing towards the new in demand, first choice of the A-list set. Her designs continue to garner more and more affections from beautiful, strong, eclectic women who know, cherish and desire exquisitely envisioned couture design… including Emmy Award winners.

For more information about Lorena Sarbu, visit www.lorenasarbu.com. For interviews, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email [email protected] (a PR Firm).


Los Angeles Debut Performance – Standing Room Only at the House of Blues

WEST HOLLYWOOD, CA (August 14, 2009) – Monday night was anything but quiet at the famous House of Blues on the Sunset Strip as music recording artist Laura Bryna rocked a packed club in her Los Angeles debut.

Bryna performed songs from her debut CD, ‘Trying to be Me’, as well as some new material destined for a follow up CD sometime in 2010. The mix of music brought together rock, pop, and country in a soulful mixture that allowed the Los Angeles-based Bryna to showcase her powerful range. Two of the songs featured a dancing duo as choreographed by the well known Eddie Garcia (has worked with the likes of Michael Jackson, Ja Rule, Sheryl Crow, Jane’s Addiction, Paula Abdul, Jennifer Love Hewitt, Brandy and more).

An especially exciting announcement confirming Bryna’s deal to have her CD distributed internationally through AGR Television Records and Universal Music Group International was made at the show. As part of the arrangement, Bryna will make appearances in various countries to promote the music beginning early next year.

The concert event also featured tributes to a number of special American ‘Hometown Heroes’ as well, including Women of the Air National Guard and five everyday unsung heroes flown to L.A. as part of a national search contest sponsored by Bryna, Southern Beauty magazine, JOICO, It’s A Glam Thing and the Andaz Hotel. Some of the celebrities attending included soap stars Kate Linder, Patrika Darbo and Sean Kanan; and TV/Film actors Ben Feldman and Jonathan Sadowski.

In addition to a standing room, appreciative crowd who came for some great new music, the event took time to honor the five winners of the ‘Hometown Heroes’ search conducted this spring and summer. VH1 host BD Freeman opened the show and introduced National News Anchor / TV Host Suzanne Sena who acted as MC. Mayor Abbe Land of West Hollywood and Mayoral Rep BJ Lemothe (City of Los Angeles) both made a few remarks and tributes to the heroes, the Air Guard women and Bryna. Lemothe read a letter to Bryna from Mayor Antonio Villaraigosa, honoring the performer for her dedication to the armed forces and others in need.

Bryna, who gives countless hours of her time to supporting efforts of the Air Guard and the National Guard Youth Foundation as well as Make-A-Wish Foundation, was quite emotional in trying to describe her feelings for the hometown heroes in the audience. “I am so blessed to do what I love,” said Bryna. “But without the sacrifices that these men and women make for their country, I wouldn’t be able to do this. They are the true heroes – they help me to live my dream.”

Laura Bryna is currently working on film and television opportunities as well as a brand new music project. Log on to www.laurabryna.com for more information.

For more information or to interview Laura Bryna please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email [email protected] (a PR Firm).

Eileen Koch & Company INC. just issued this press release —

Immediate Release

LOS ANGELES, CALIF. – July 1, 2009 – Sophistication, savvy and beauty synthesize on the eve of Sunday, August 30, 2009. The sophistication and the savvy will be engendered by Lorena Sarbu. The beauty will be represented by Emily O’Brien. Sarbu, an emerging designer and discoverer of ingénue designers, will create a unique, exclusive couture piece for O’Brien’s big night, as the young, elegant, starlet is nominated for a Daytime Emmy in the category of “Outstanding Younger Actress” in a drama series.

It was only natural and a matter of time before the paths of O’Brien and Sarbu crossed; O’Brien’s consistent mix of classic with fashion-forward paved her the way to Sarbu’s uncanny ability to show a respect for the past and utilize the fabrics and colors of today. Sarbu envisions and realizes this fusion to perfection. And Hollywood is taking note. Although Sarbu’s line, available to the public, will not officially launch until 2010, she has been designing individual dresses for actresses and socialites on a couture basis. And her client list, her status in demand, is growing with young Hollywood’s up-and-comers and all-ready-theres.

The dress Sarbu designed for O’Brien’s inaugural nomination is nothing short of stunning. Flowing, gathered fabric in shear coral blue, crowned by an oversized singular strap over the shoulder exude all the elements of elegant perfection. O’Brien as the canvas to Sarbu’s latest couture design is sure to be the talk of the 36th Annual Emmy ceremonies.

Lorena Sarbu’s exquisite boutique is located at 433 N. Bedford Drive in Beverly Hills. She also has a second location in the historic Third Ward in Milwaukee.

For more information or to interview Lorena Sarbu, please contact Eileen Koch @ Eileen Koch & Company INC., 310.441.1000 or email Eileen @ [email protected]. Please visit www.eileenkoch.com.


Dress Design

Lorena Sarbu


Hot Country-Pop Artist Laura Bryna is More Than Just a Pretty Face

LOS ANGELES, CALIF. – JUNE 2009 – Since the release of her 2008 debut album, Laura Bryna has become quite a phenomenon, receiving the kind of reaction from fans and press alike that you rarely see these days. For an artist so early in her career, her resume already reads like an industry veteran’s, with major endorsements from some of the biggest names in the business.

Bryna’s first major tour was a 45-city expedition with country legend Clint Black. This was the first of several extremely successful live pairings, placing Bryna alongside top artists like Taylor Swift, Carrie Underwood and Sugarland.

Her debut album, Trying to Be Me, has struck a chord with an audience that spans the spectrum of fans on both sides of the country and pop fence. Not only is Bryna one of the most beautiful new stars in Nashville, but her timeless melodies and substantial lyrics make her one of the most significant talents to emerge in many years.

With such widespread appeal, it’s easy to understand why she’s considered one of the hottest rising stars in country-pop music today. She’s found the rare audience that only superstars-in-the-making seem to attract, as her career already seems to be following the same trajectory that launched pop crossover megastars like Shania Twain, Carrie Underwood and Faith Hill to become household names.

Right out of the gate, Bryna’s label Equity Records realized her enormous potential, signing her to a three-album deal. This auspicious beginning led to her recent role as the face and voice of the Nation Air Guard ad campaign, featuring a song she co-wrote aptly titled, “Hometown Heroes,” as a tribute to all of the heroes who serve our country.

Bryna’s glamorous and fashionable image mixed with her girl-next-door charm has made her wildly popular with fans. Her involvement with the Make-A-Wish foundation is a testament to her generous heart and down to earth personality. Visit her impressive site www.laurabryna.com and hear for yourself why she’s one of the fastest rising stars in country-pop today.

To interview or book please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email [email protected] (a PR Firm).

Talent Shines Bright with StarBrite Music Supervision

HOLLYWOOD, CALIF. — April 2009 – When the instinctually razor-sharp and tirelessly talented Joey Lauren Koch was inspired to created StarBrite Music Supervision (SMS), she knew that she was onto something. What she may not have known then – but is certain of now – is just how profoundly the niche she made was needed and how promising is her unique way of making it!

Again, what makes StarBrite Music Supervision so special (and what Joey Lauren Koch master’s so well) is a keen ability to bridge the often altruistic and artistic bridge between the visual and the musical, creating an altogether new moment, image or experience entirely. She is able to piece sound and image together with a surgeon’s precision, a sculpture’s touch, a cinematographer’s scope and a composer’s ear.

SMS is essentially hired by said production to supply music to any host of visual and interactive media, which include films, television, commercials, events, etc. This is where Koch’s acute ear, discerning eye and contemporary cultural sensibility come perfectly into practice.

In this respect, SMS is a critical component of the overall collaboration, selecting specific outside music/underscore for the project which often includes songs utilized during on-camera situations. SMS also handles the negotiation and licensing of songs and all specific music matters (business or otherwise), such as soundtrack albums, publishing deals and cue sheet execution.

With a slew of credits, which include the likes of MTV, the beautiful young host to SMS is committed to choosing the most appropriate and inspired musical selections to fully reveal and realize the story. SMS’s creative STAR shines BRITE and Joey Koch’s goal is unwaveringly clear: provide inspired service by fusing together music with visual media.

For more information about StarBrite Music Supervision, visit www.starbritemusicsupervision.com. For interviews, please contact Eileen Koch, Eileen Koch & Company INC., at (310) 441-1000 or email at [email protected].


— Commence Operations in Canada —

Los Angeles, CA & Montreal, Canada (April 6, 2009)To create a flourishing business in the shadow of a crumbling economy is beyond miraculous; it is something auspicious. By definition, the word means that something is marked by lucky signs or good fortune, and therefore promises success. If Jason & Rodney Carr’s Softline Home Fashions – the leading importer of ready-made curtains and decorative fabrics – is any indication of what the future has in store, Softline is in promisingly familiar territory!

These two wildly ambitious entrepreneurs have carefully and meticulously woven their fabric business from the ground up, and so in demand are their superior products that international expansion has accommodatingly begun. Of Canadian descent, the Carr’s have expanded Softline Home Fashions to their previous home in Montreal. Their FULL DISTRIBUTION center (for big box retailers mass merchants), as well as the over-the-counter retail stores (selling ready-made curtains, fabrics by the bolt and decorative pillows/bedding) maintain Softline’s pinnacle position.

Profoundly committed and concerned about the future, an innovative new line of environmentally conscious fabrics and ready-made curtain panels and pillows, aptly named Evidence of Evolution (EOE), ingeniously created to accommodate a greener world and clientele. EOE offers eco-friendly fabrics recycled from water bottles. The response has been overwhelmingly and resoundingly positive, driving expansion of the EOE line.

In order to service their Canadian customers more efficiently, and cost effectively, Softline has now taken a direct foothold in the Canadian market.

For more information about Softline, please visit www.softlineonline.com

To interview or book Jason and Rodney Carr, please call Eileen Koch @ Eileen Koch & Company, 310.441.1000 or email Eileen @ [email protected]. Please visit www.eileenkoch.com.

About Softline

Softline Home Furnishings is the leading importer and distributor of home decorating fabrics.With an unlimited selection of the finest quality fabrics gathered from all corners of the globe, as well as an exclusive eco-friendly green line called Evidence of Evolution, Softline is the world’s most innovative and inspired home decorating fabric service. Headquarters are in Gardenia, Calif. and have expanded to Montreal, Canada. For more information, visitwww.soflineonline.com.


Amanda Eliasch Hand Picked as Fashion Editor for Genlux Magazine

Beverly Hills, Calif. – March 3, 2009 – Genlux Magazine – the only luxury beauty and fashion magazine created expressly for today’s affluent Southern California woman – has enthusiastically and insightfully chosen the beautiful and talented fashion trend-spotter, recently published author, photographer and socialite extraordinaire, Amanda Eliasch, as their new Fashion Editor.

For Editor in Chief, Samia Arslane, Editor at Large, George Blodwell, and Creative Director, Stephen Kamifuji, Eliasch is a brilliant addition, an obvious if not inspired selection for this choice position. Appointed for her impeccable taste, skilled social savior fare and esteemed fashion savvy, Amanda brings both a universal as well as an individual aesthetic to Genlux.

Genlux is, after all, a luxury magazine. This means they have a very specific bent and clientele they need to serve. Committed as they are exclusively to fashion as well as beauty, Eliasch will, along with Genlux’s accomplished team of fashion forward editors, meticulously and artfully scour the greater Los Angeles area (and the globe) for the very latest in fashion, beauty and style trends; for theirs are discerning readers at the height of their game, ladies of great taste themselves, vivacious, fashion obsessed shoppers. Check out Genlux Magazine.

Born in Beirut, inhabiting stunningly exotic good looks, Amanda Eliasch is the daughter of celebrated writer and journalist Anthony Cave Brown and granddaughter of film director Sidney Gilliat. Always seriously engaged in the arts and fashion world, she has mastered acting, photography, flourished in writing; her book, Cloak & Dagger Butterfly, has been wildly embraced. Amanda has emerged as one of the most interesting, chic and adventurous women working and is simply successful in every endeavor she pursues.

As the Fashion Editor of Genlux Magazine, Eliasch makes a brilliant contribution to an already brilliant magazine – and from their good judgment of signing her on and her instinct for all things beautiful, it seems like a match made in fashion!

For more information about Amanda Eliasch, or to schedule an interview, please contact Eileen Koch at Eileen Koch & Company INC., 310.441.1000 or email at [email protected] Please visit www.eileenkoch.com.

Partying Like It’s 2009!
Eileen Koch Keeps Good Company

Koch Client Amanda Eliasch Throws Serious Beverly Hills Bash

LOS ANGELES, CA–(Marketwire – February 20, 2009) – It is said that beauty breeds beauty and wealth breeds wealth, though both were proved astonishingly true at the glorious get together hosted by the incomparable Amanda Eliasch, photographer and socialite extraordinaire. It is indicative of the kind of exemplary company that the equally inimitable Eileen Koch surrounds herself with and always has — this was a night to remember!

Koch has always had an eye for ability, a drive for the ideal and an instinct for success. Thus follows an almost kaleidoscopic entourage of truly remarkable talent. Case and point: the Amanda Eliasch Bash in Beverly Hills for the launching of her book “Cloak & Dagger Butterfly,” that boasted some amazingly brilliant and staggeringly beautiful lords and ladies, including actor Michael York, Kristin Cavallari, Lady Victoria Hervey, Rick & Kathy Hilton, Ronnie and Vidal Sassoon among a mighty list of many others.

Though a special shout must go out to the extraordinary live performance that brought the hot pink imbued room to a veritable standstill, so plush with excitement, exuberance and sensuality the evening had suddenly become. A special gift, flying in from Paris to attend and perform, the other-worldly Dita Von Teese’s striptease single handedly flipped the vibe of the night and turned the party into something of a happening — a truly thrilling and exquisite happening.

Amanda Eliasch, one of Eileen Koch & Company INC.’s most prized clients, intends to spend some time in Los Angeles, as well as her home in London where she lives with her bold and brilliant two sons. From her book, to dabbling in an array of artistic endeavors, extensive travel and social activities, Eliasch understands that “Flitting from one thing to the next is a rich woman’s prerogative.” But make no mistake; this is a lady on a constant quest for life’s richness and beauty.

The same can be said of Eileen Koch. A truly unforgettable evening. Just another notch in the increasingly expanding world of one of the most conscientious, hard-working and spirited individuals in the business. It is an ongoing process that Koch has engaged with meticulously and is most comfortable with. This, after a rock solid history of public relations prowess.

To schedule and interview with Amanda Eliasch, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email [email protected] (a PR Firm).


Headquartered in Beverly Hills, CA, Eileen Koch & Company Inc. (EKC PR) is a full-service Branding, Marketing and PR firm that defines Public Relations. When developing your plan, EKC PR assures optimal exposure and recognition with its services: Publicity, Brand Development, Marketing, Advertising, Product Placement, Media Relations, Photoshoots/Electronic Press Kit Design, Crisis & Reputation Management, Sports, Product Launches, Television, Management, Consultation, Music, Hollywood Talent, Red Carpet / Special Events, plus much more.

Publicity | Brand Development | Marketing | Advertising | Product Placement | Media Relations | Social Media Management | Photo Shoots | Press Kit Design | Crisis & Reputation Management | Product Launches | Television | Management | Consultation | Music | Hollywood Talent | Red Carpet | Special Events | BH PR | LA PR | West LA PR | Century City PR | Hollywood PR | Los Angeles PR | Beverly Hills PR