For Immediate Release



Eileen & Company Welcomes Leading Neurosurgeon and Spinal Expert, Dr. Ty
A Doctor With a Backbone

LOS ANGELES, CA--(Marketwire - Dec 14, 2011) - Dr. Gowriharan Thaiyananthan, otherwise known as Dr. "Ty" (www.basicspine.com), is a highly sought after neurosurgeon specializing in complex, yet minimally invasive spine surgery and advanced research in spinal disorders. Currently, he is the director at The Brain and Spine Institute of California. Eileen Koch & Company has been retained by Dr. Ty to handle all of his public relations needs.

As an experienced researcher, Dr. Ty is at the forefront of pioneering new surgical techniques and instrumentation to treat degenerative disc disease, spinal stenosis and scoliosis. He is working as the principal investigator on several research projects including: a multi-center blinded clinic trial on interspinous spacers for supplementation of Anterior Lumber Interbody Fusions, and a series of prospective trials on the use of bone marrow aspiration and mesenchymal stem cells on lumbar fusion surgeries. In addition to his extensive research endeavors, Dr. Ty is one of the first doctors to use the regenerative powers of stem cells to treat illnesses of the spine. His stem cell therapies utilize the tissue matrix of natural chemical compounds, growth factors and viable cells to aide in the body's natural regenerative process. He specializes in using stem cells for disc regeneration, to restore vertebral compression fractures and reverse arthritic changes of the spine.

The doctor has been featured in numerous medical journals and video segments explaining his spinal cord stimulator implant surgery. Dr. Ty has also lent his expert advice on Peyton Manning's stem cell treatment and Brittany Murphy's rumored dysautonomia, a possible factor in her untimely death.

He has written numerous peer-reviewed articles and abstracts, and is an active member of several prestigious medical associations including The Neurological Surgeons and North American Society of Spine Surgery, Orange County Medical Association, and The Indian Medical Association.

Dr. Ty received his BS in Biomedical Engineering and BA in Electrical and Computer Engineering from Johns Hopkins University. After earning his MD from University of California San Francisco, the doctor completed his surgical internship and neurosurgery residency at Yale New Haven Hospital, where he was also named Chief Resident of Neurological Surgery. He finished his spine surgery fellowship at Cedars-Sinai Medical Center's Institute for Spinal Disorders.

For more information, or to interview Dr. Ty contact Los Angeles Publicist Eileen Koch of Eileen Koch & Company, a PR, Marketing, and Branding Agency at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


MARKETING, PROMOTIONS, BRANDING, EVENTS (PR LA)

---

For Immediate Release
Amanda Eliasch Brings Provocative Play "As I Like It" to Hollywood

LOS ANGELES, CA--(Marketwire - Dec 6, 2011) - Amanda Eliasch will be unveiling her artistic skills this winter, as her hit play "As I Like It" comes to Hollywood for its highly anticipated West Coast reveal. The 75-minute drama, which debuted at the Chelsea Theater in London, provides a provocative and alluring narrative exploring the eclectic life and lost loves of the talented artist, fashionista and playwright, Amanda Eliasch. The play will run at the Macha Theatre in West Hollywood from December 29, 2011 to January 16, 2012.

The candid, yet deeply personal memoir weaves in and out of the truth to mesmerize audiences, leaving a raw and honest depiction of the British art sensation's life as she sees it. Drawing inspiration from her childhood, Amanda gushes that "It is a true portrayal of my life as I saw it then. Sometimes, when I read it now I either feel nothing, or I start crying. It was an experiment, better than any shrink."

Amanda Eliasch welcomes the audience to embark on her journey of self-discovery through shockingly controversial monologues and a series of opera performances. Actress and Producer Elizabeth Karr has been cast to play The Woman. Joining her on stage is Amanda's son, Charles Eliasch, as The Devotee, as well as Lisa Zane as the Opera Singer. Contributing to the artistic production is Director John Alan Jones and Production Designer Trip Haenisch.

Amanda wrote "As I Like It" when her father, journalist Anthony Cave Brown, challenged her to write 5000 words in a weekend. Although the beginnings of the play were set in motion ten years ago, Amanda revisited the piece last year in a collaborative effort with Lyall Watson, her former drama teacher at RADA (Royal Academy of Dramatic Art), bringing the play to its final stages.

"As I Like It" will run from December 29, 2011 through January 15, 2012 at the Macha Theatre, 1107 N. Kings Road, West Hollywood, CA on Thursday, Friday and Saturday at 8:00 PM and Sunday at 7:00PM. The finale performance will take place on Sunday at 3:00 PM. For tickets, call 323-969-1774 or order online by visiting brownpapertickets.com

For more information on Amanda Eliasch, or "As I Like It," please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


MARKETING, PROMOTIONS, BRANDING, EVENTS (PR LA)

---

For Immediate Release



Ugly Ted Finds Home on KTLA
World's Ugliest Teddy Bear Fights Bullying With Imperfect Look

LOS ANGELES, CA--(Marketwire - Nov 29, 2011) - Ugly Ted, the "World's Ugliest Teddy Bear" (www.uglyted.com) and founder, Mark Little, will be appearing on the KTLA Morning News tomorrow in the 9:00am hour. Fully dedicated to creating a more caring world for today's youth, Ugly Ted offers a unique philosophy on life, all while emphasizing inner beauty.

With the recent epidemic on bullying, this cuddly bear is here to teach children early on about the importance of treating others with love and respect, no matter where they are from, or how they look. Ugly Ted teaches us that no one should ever feel isolated from society -- we should treat everyone with equality.

Though the endearing bear may not be the most beautiful toy on the shelves, it certainly has the most meaningful message for today's children -- teaching them that you don't have to be beautiful or perfect to be loved. As one of the most socially conscious kid's toys available, it functions as both a child's best friend and their greatest teacher. Ugly Ted makes up for what he doesn't have in looks with plenty of love and serves as a reminder that beauty comes from within.

Ugly Ted has warmed numerous hearts throughout the blogosphere and is sure to be the most coveted item under the tree this year. He was recently featured in the New York Post's guide to the 2011 Hottest Holiday Gifts For Kids!

Be sure to watch Ugly Ted make his debut on the KTLA Morning News at 9:00am on Wednesday, November 30, 2011.

For more information on Ugly Ted, or to interview Mark Little, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


MARKETING, PROMOTIONS, BRANDING, EVENTS (PR LA)

---

For Immediate Release



Eileen Koch & Company Client, Renowned Numerologist, Donetta Huffman, Adds It All Together With Semi-Circle
What's Your Name? What's Your Number?

LOS ANGELES, CA--(Marketwire - Nov 29, 2011) - LOS ANGELES, CA--(Marketwire - Nov 29, 2011) - Gone are the days of asking, "What's Your Sign?" Now people are asking, "What's your number?" and no, not in a pick-up manner. Imagine if you could know your life path, soul, personality and destiny only using your name, birthday and basic math!

Professional numerologist, Donetta Huffman, is the author of the 1st Edition Semi-Circle Numerology Cards (www.semicirclenumerology.com), which are the first of its kind on the market. She has studied numerology for many years and specializes in personal readings, as she counsels clients in their careers, personal lives and business decisions. She has also done research in compatibility and helping individuals understand one's self and others on a deeper level. Eileen Koch & Company is thrilled to assist Donetta Huffman and Semi-Circle Numerology with all of their public relations needs.

Huffman is not a psychic. Instead, she believes that numbers are the foundation of our universe. Through analyzation of these numbers and vibrations, she helps people discover their gifts, find their inner power, and achieve their maximum potential.

Huffman has been helping individuals with the philosophy that numbers can "unlock what exists within you." In the complete set of Semi-Circle Numerology Cards, each card details a number from one of the four suits: Life Path, Destiny, Soul, and Personality. The downloadable worksheet and the Pythagorean letters to numbers guide determine your core numbers. Once you have your numbers, the cards will give your corresponding assessment.

In addition to her numerology cards, Huffman lectures throughout the US and Canada. She also offers services via her website including a personal 45 minute phone reading, yearly email reading subscriptions, name advising, core number reading, and address/telephone number analysis.

History dates Numerology back over 5000 years, originating with founding father, Pythagoras, one of the first Greek mathematical thinkers. Pythagoras founded the basic principles of Numerology while traveling in Babylonia, Phoenicia and Egypt. He believed that there were recognizable patterns in numbers that identify talents and characteristics of a person based on birth dates and birth names. Donetta Huffman's Semi-Circle Numerology Cards are named after Pythagoras' philosophical school called Semicircle.

For more information or to interview Donetta Huffman, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


MARKETING, PROMOTIONS, BRANDING, EVENTS (PR LA)

---

For Immediate Release



William Mark Corporation Fights Back Against Infringers on Air Swimmers®

LOS ANGELES, CA--(Marketwire - Nov 25, 2011) - William Mark Corporation is currently combating an explosion of counterfeit goods concerning their hit flying toy Air Swimmers® (www.airswimmers.com). The popular toy has become a main target for infringers, looking to capitalize on the product's success.

Due to its popularity, many knock-off Air Swimmers® flooded the market shortly after its debut. With the help of intellectual property firm, Fish & Associates PC and G2 Investigative Solutions, William Mark Corporation is working with U.S. Customs and Border Protection (CBP) and law enforcement to block the infringing goods from being sold in the United States. Due to recent efforts, CBP has successfully stopped many vendors. Nonetheless, there are still many counterfeit Air Swimmers® being sold online, in retail outlets, and at mall kiosks.

Air Swimmers® made its YouTube debut in July 2011, recording a whopping 2.1 million views in five days. The viral success of the instructional video caused the demand for the innovative toy to skyrocket, thereby giving infringers incentive to steal the concept and reproduce the hit toy as quickly as possible.

There are currently over 200 known manufacturers and distributors in China counterfeiting WMC Air Swimmers® as well as 608 known distributors selling illegitimate Air Swimmers® via web based platforms; even some claiming they invented the product. Also, at least 10 US companies have been identified as marketing, distributing and selling illegal Air Swimmers® and 12 US mall owners have been identified as potential outlets for housing tenants that are selling infringing products.

Although many counterfeits look identical or use similar names and packaging, there are only two legitimate Air Swimmers® on the market: Air Swimmers®, offered by William Mark Corporation, and Air Swimmers® Extreme, sold exclusively at Toys "R" Us through William Mark Corporations' UK distributor WOW Stuff!. William Mark Corporation has partnered with Animal Planet and Toys "R" Us, which secured the rights Air Swimmers® of Extreme, on the production of their product.

For the last 20 years, William Mark Corporation has stood behind its commitment to inspiring creative innovation and creating revolutionary and imaginative toys for people of all ages. Although WMC was not expecting the major viral success of the product, the intellectual property theft is not only disappointing to the corporation's founders, William and Mark Forti, but also their loyal customers.

Anyone who provides credible information that leads to the enforcement of infringers will receive a legitimate Air Swimmers® product from William Mark Corporation as a reward. If you have any information regarding any infringing products, please contact Mei Tsang, at Fish & Associates, PC, at 949-943-8313 or ; or please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


MARKETING, PROMOTIONS, BRANDING, EVENTS (PR LA)

---

For Immediate Release



William Mark Corporation Debuts Number One Toy: Air Swimmers
Air Swimmers® Are the Biggest Fish in the Toy Sea

LOS ANGELES, CA--(Marketwire - Nov 23, 2011) - The leading aerodynamic toy manufacturer, William Mark Corporation, debuts the worldwide phenomenon -- Air Swimmers® (www.airswimmers.com), a revolutionary remote controlled flying balloon fish. As the hottest toy on the market, this innovative "air-toy" not only provides hours of entertainment for children and adults, but has redefined what can be achieved with remote control products. Uniquely created and developed by the William Mark Corporation, the incredible flying fish have taken aviation technology to new heights. Eileen Koch & Company has been retained by the William Mark Corporation to handle their public relations needs.

The idea behind Air Swimmers® was sparked by Blake English, a 19-year-old Stanford University student. English combined his fascination with aviation and mechanical engineering to create the "flying shark," drawing inspiration from the movements of real aquarium sharks. William Mark Corporation gleaned word of English's idea, and together they brought the genius concept to reality.

Since its debut, Air Swimmers® has made major waves in the toy industry. In a mere 5 days, the instructional video recorded 2.1 million views on YouTube and was voted the channel's favorite Science and Technology video. The toys have been featured on the Late Show with David Letterman, The Jonathan Ross Show, and Something for the Weekend on the BBC. English was recently awarded the TAGIE "Rising Star Inventor of the Year" Award.

The innovative balloons are made from a high quality, durable nylon material, and use helium to keep them inflated for weeks. Air Swimmers® require four AAA batteries and have complete up, down, and 360-degree turning control, thus allowing their incredibly smooth, life-like motion. There are two types of Air Swimmers® available: Air Swimmers®, offered by William Mark Corporation, and Air Swimmers® Extreme, exclusively at Toys "R" Us.

Since 1992, William Mark Corporation has been dedicated to developing unique, high quality merchandise with extraordinary flight performance. The company was formed by father and son, William and Mark Forti, with Mark's invention of the X-zylo™, a flying gyroscope. For the last 20 years, WMC has paved the way for flying toys, including Flitter Fairies™ and My Mystery UFO™.

For information on Air Swimmers®, contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


MARKETING, PROMOTIONS, BRANDING, EVENTS (PR LA)

---

For Immediate Release



Phoenix Business Consulting Secures Contract With The Los Angeles Unified School District

LOS ANGELES, CA--(Marketwire - Nov 21, 2011) - On November 16, 2011, The Los Angeles Unified School District (LAUSD) Board of Education selected Phoenix Business Consulting in a 6-0 vote as the implementers for a fixed bid contract for SAP financials and procurement. SAP is the world-wide leader in enterprise resource planning (ERP) software. The SAP software implementation at LAUSD will include the modules for general ledger, accounts payable, accounts receivable, fixed assets, funds management, grants management, materials management, warehouse management, Business Warehouse, SAS reporting and Supplier Relationship Management - Procurement for Public Sector (SRM PPS) 7.0. The project will take approximately 21 months to complete and will have 40 consultants working on the project during peak periods.

Phoenix Business Consulting was founded in 1997 and quickly became a leader in implementing SAP at state and local government agencies including cities, counties, higher education and school districts. The firm has a number of tools, reports, pre-configured systems and accelerators specifically designed for Public Sector customers. Phoenix Business Consulting hires only the highest skilled consulting resources and prides itself on never having failed in an SAP implementation project. Phoenix Business Consulting's particular area of expertise is taking over troubled SAP projects and seeing them through to completion.

Although a leader in Public Sector implementations, the firm also provides full-scale implementation, system reviews, training and support for diverse industries including: banking, consumer products, apparel, technology, chemicals, pharmaceuticals, automotive and manufacturing.

Phoenix Business Consulting has had over fourteen years of SAP implementation experience including a recent successful implementation of the financials and procurement modules of SAP at the Miami-Dade County Public Schools. Phoenix Business Consulting has had a 10 year relationship with the Los Angeles Community College District (LACCD) and a 5 year relationship with LAUSD. Phoenix Business Consulting received an overwhelming amount of support from the selection committee at LAUSD based on Phoenix Business Consulting's pricing, quality of resources and references.

Phoenix Business Consulting looks forward to continuing its successful working relationship with LAUSD on its implementation of the financials and procurement modules of SAP.

For more information, or to interview Phoenix Business Consulting, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


MARKETING, PROMOTIONS, BRANDING, EVENTS (PR LA)

---

For Immediate Release
Eileen Koch & Company, Inc. Spotlights New Client Melissa McCarty

LOS ANGELES, CA--(Marketwire - Nov 21, 2011) - Eileen Koch & Company is elated to represent CBS television broadcaster, actress and author, Melissa McCarty. EKC has been retained by Melissa McCarty to handle all of her public relations needs.

Beautiful, knowledgeable, and well seasoned, Melissa McCarty has worked her way through live television broadcast capturing the attention of the general public and delivering the news with accuracy and reliability. After receiving her Bachelor's degree in Broadcast Journalism, McCarty built her credibility as a newscaster and was hired by CBS 2 and KCAL 9 after they noticed the beauty on KTNV in Las Vegas.

As a reporter, she has had the opportunity to cover everything from the first jailhouse murder confession, hidden camera investigations on human trafficking and stories of American war heroes. McCarty has made television magic by capitalizing on her ability to deliver the news with ease and build rapport with her interviewees without losing objectivity.

Although she has also interviewed some of the hottest A-list celebrities, she is most inspired by the everyday stories of families overcoming obstacles. In the end, this is what motivates her to continue doing what she loves: reporting.

Her platform on KCAL has also allowed McCarty to dabble in the field of acting. She has appeared on NBC's Chuck, HBO's hit series Big Love, FOX's Lie to Me, and ABC Family's Middleman.

It is clear that Melissa has had much success in front of the camera, but after a decade of telling other people's stories, McCarty is now ready to tell her own. She has two non-fiction books near completion. One is for today's workingwoman and is a dark comedy about finding balance between work and play, filled with inspiring antidotes. The other is a tale of two siblings with diverging paths as one battles mental illness and alcoholism and the other tries to help without being trapped in his liquid world of violence and delusions.

McCarty has worked in the past for KJCT, NBC-KAM, ABC-KTNV, but she is now seen five days a week on Southern California's number one rated 10:00pm newscast, KCAL 9 as well as 11:00pm on CBS 2.

For more information on Melissa McCarty, contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


MARKETING, PROMOTIONS, BRANDING, EVENTS (PR LA)

---

For Immediate Release
Creative Visionary Imran Raza Rocks Out at Hollywood Music in Media Awards

LOS ANGELES, CA--(Marketwire - Nov 15, 2011) - Whether pushing boundaries in music or culture, Imran Raza is at the forefront of an exciting, new initiative to reacquaint the world with his home country through music. This filmmaker, writer, and front man of the rock band Sonic Ashtanga is what could only be described as a rock Renaissance man. Sonic Ashtanga will be performing at the Hollywood Music in Media Awards this Thursday, November 17th at the Highlands in the Kodak Theater Complex. The group's hit, "Be Like the Onion," featuring three-time Grammy winner Anton Pukshansky, world-renowned drummer Glen Sobel and Sufi legends Mekaal Hasan, Ahsan Papu and Sanam Marvi is nominated for the award for best song in the World Music category.

Raza is best known for his rock-ragged voice that hearkens back to the illustrious days of rock and roll. However, at the core of his lyrics are the values of liberty, plurality, and human rights. The universal quality of these values anchors Raza's ideology: music translates across the human consciousness and penetrates in a way that is more fundamental than words alone.

His newly launched organization, Bridges of Harmony, is founded on the belief that music can be harnessed toward a real and lasting shift in perceptions across cultures. The HMMA award show will feature live music performances, award presentations and an exclusive VIP reception to pay homage to the achievements of those who have enhanced the musical media landscape. This year's celebrity hosts include blockbuster film star Eric Roberts, former Matchbox 20 member Adam Gaynor, celebrity spokesmodel Suzan Brittan-Gault, Guns n' Roses guitarist Gilby Clarke, actor Stephen Bishop, radio host Samantha Phillips, showman and impressionist Greg London, recording artist Howard Hewett and a special appearance by Leah Remini & Debra Messing.

Legendary Motown singer and songwriter Smokey Robinson will be receiving the organization's prestigious Lifetime Achievement Award. The HMMA is the first organization of its kind to recognize excellence in music supervision and bestow awards on individuals with outstanding career achievement and longevity in entertainment media. Proceeds from the concert will benefit Autism Speaks, the world's largest autism advocacy organization.

For more information on Imran Raza and his upcoming performance at the HMMA Awards, contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


MARKETING, PROMOTIONS, BRANDING, EVENTS (PR LA)

---

For Immediate Release



PawnZone Gives Back This Thanksgiving
Take a Turkey!

LOS ANGELES, CA--(Marketwire - Nov 15, 2011) - What's more precious than a gift of diamonds or gold during the holiday season? How about a delicious TURKEY! PawnZone (www.pawnzone.com), Southern California's leading lender of small collateral loans, is hosting its 2nd annual turkey giveaway on November 21st at their Torrance location. Dozens of turkeys will be given to Los Angeles locals to enjoy for Thanksgiving. So hurry down to "the home of the five minute loan" and see what all the gobble gobble's about!

Yev Goldman, PawnZone's owner, relates well to the feelings of struggling and trying to survive in a failing economy. Like many people today, his family faced numerous hardships as they immigrated to Italy after the fall of the Soviet Union, and years later to the US. Now on a mission to help others in times of desperation, Yev opened the PawnZone, a pawn shop dedicated to giving customers what they want and most importantly, deserve.

Feeling very thankful for his recent prosperity, Yev generously gives back on his own to local communities by helping families that may not be as fortunate. After the success of the PawnZone's 1st annual turkey giveaway, the company has now made it a tradition due to the large amount of people they were able to help out in a time of need. PawnZone has been Southern California's top provider of small collateral loans for over 30 years. They currently have 5 flourishing locations throughout Southern California, including their West Hollywood location known for its exquisite treasures and celebrity clientele.

The turkey giveaway will take place on November 21, 2011 at PawnZone's Torrance location: 1641 Cabrillo Avenue, Torrance, CA 90501. Don't miss out!

For more information on PawnZone, or owner Yev Goldman, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


MARKETING, PROMOTIONS, BRANDING, EVENTS (PR LA)

---

For Immediate Release



X Factor Semifinalist Slated to Perform at Grand Re-Opening of Hollywood Park Casino

LOS ANGELES, CA--(Marketwire - Nov 8, 2011) - Hollywood Park Casino (www.playhpc.com) is bringing some serious star power to the grand re-opening celebration this Friday, November 11, 2011 with a performance by X Factor semifinalist, Elaine Gibbs!

Born and raised in Los Angeles, California, Gibbs won the judges and fans over with her performances of Oasis' "Stop Crying Your Heart Out" and James Taylor's "You've Got A Friend." Under the mentorship of judge Nicole Scherzinger, her confidence and soulful Sharon Jones-esque voice propelled the 53 year old into the semifinals. Hollywood Park Casino is honored to have Gibbs kick off the grand re-opening event, as she brings her powerful pipes and "x factor" talent to make this a night to remember!

The highly anticipated grand re-opening will begin with a red carpet at 6:00 PM and celebrations continuing throughout the evening. The monumental event will commemorate the revealing of the casino's newly renovated interior, showcasing contemporary, modern designs including a state-of-the-art TV wall. The renovations were designed to give guests a hip atmosphere without losing the casual comfort that the casino is best known for.

This spectacular event is not to be missed! The casino will be open to the public, and guests have will have the opportunity to enjoy a complimentary buffet, numerous cash prizes, and the once in a lifetime chance to win a fully equipped BMW.

Located adjacent to the famed Hollywood Park Racetrack, the casino has served Los Angeles locals and vacationers with the most thrilling and exciting gambling experience for over 15 years.

The X Factor is a television talent show that debuted in the UK in 2004. Adapted from the British hit, former American Idol judge and producer, Simon Cowell, launched the singing competition in the US this season, giving hopefuls the opportunity to win a $5 million recording contract with Syco/Sony Music. Cowell is joined on the judges' panel by record executive L.A. Reid, his former "Idol" sparring partner Paula Abdul, and pop star Nicole Scherzinger. The X Factor airs Wednesdays and Thursdays on FOX at 8/7 C.

For more information on the grand re-opening of Hollywood Park Casino please visit www.playhpc.com or contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


MARKETING, PROMOTIONS, BRANDING, EVENTS (PR LA)

---

For Immediate Release



Celebrities Create "Pup Art" to Keep Pets and People Together

LOS ANGELES, CA--(Marketwire - Nov 1, 2011) - When does a basic dog bowl become something more? Answer -- When it's a one-of-a-kind piece of "pup art" created with love by many of today's hottest stars. Scheduled to launch on December 5, 2011 and run through December 16, 2011, Bowl Project 2011 is an online charity auction featuring ceramic dog bowls that are custom painted by such celebrity animal lovers as: Paula Abdul, Ellen DeGeneres, Betty White, Jessica Simpson, Jane Lynch, Chelsea Handler, Cindy Crawford, William Shatner, and many others. These collectible bowls are personally signed by each celebrity artist. The bowls' conveyed messages are an important reminder of the love and affection pets offer people, especially those in need of care most. To view and bid on these custom bowls visit, Bidding for Good (www.biddingforgood.com/bowlproject).

Proceeds from this unique auction will benefit the programs and services of PAWS/LA (www.pawsla.org), a Los Angeles-based non-profit organization that assists more than 1,800 low-income elderly and people living with life-threatening illness keep and care for their beloved pets. This is the agency's second annual Bowl Project auction. Last year's event, raised more than $35,000.

With the help of a dedicated team of volunteers, PAWS/LA is committed keeping pets and people together. The organization provides a comprehensive range of free services, including veterinary care, grooming, dog walking, pet food and supplies, to help more than 2,600 pets in need.

Pets are more than just good company; they are a part of our families. The Bowl Project is a terrific opportunity to help keep these families together.

For more information on PAWS/LA and to learn how you can help, please visit www.pawsla.org.

For more information on PAWS/LA's "Bowl Project", please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


MARKETING, PROMOTIONS, BRANDING, EVENTS (PR LA)

---

For Immediate Release



Eileen Koch & Company Client, Mirabelle Restaurant, Warms Up the Sunset Strip With 40th Anniversary

LOS ANGELES, CA--(Marketwire - Oct 31, 2011) - This November Mirabelle Restaurant (www.mirabelleonsunset.com), a staple of the world famous Sunset Strip, will be celebrating its 40th anniversary. Owner George Germanides will observe this landmark occasion by hosting a gala on Thursday, November 10th, with all net proceeds going to a worthy children's charity. A red carpet will begin at 7PM, followed by a party from 8PM to 12AM. A special guest appearance by Calloway, formerly of Midnight Star, is sure to be one of the highlights of the night. Mirabelle's legendary chefs will be preparing one-of-a kind specialty dishes showcasing their finest food and wine, which led to the restaurant's undeniable success. Eileen Koch & Company has been appointed by Mirabelle to plan the spectacular party and celebrate their four decades of success in the fine dining industry.

What began as a small hamburger stand in 1971 has now evolved into the most elite fine dining bistro on The Sunset Strip. The Germanides family created Mirabelle with a mission to treat every customer with love and design an attraction where Angelenos can come to dine, meet for happy hour, or even party late into the night.

The celebrated restaurant's dining areas boast an eclectic mix of Tuscan and kitsch modern décor, that fuses old Hollywood pastiche with a modern flair. Mirabelle's classic menu and signature dishes like Chilean Sea Bass with mango salsa, fresh market oysters, braised beef short ribs, and certified black angus steaks are the backbone of this American bistro. The exceptional service, delicious food and personal approach to dining has led to the restaurant's notoriety and is responsible for its place in history as a true Hollywood gem.

For more information on Mirabelle Restaurant and their 40th anniversary event, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


MARKETING, PROMOTIONS, BRANDING, EVENTS (PR LA)

---

For Immediate Release



Hollywood Park Casino Grand Re-Opening 11.11.11

LOS ANGELES, CA--(Marketwire - Oct 27, 2011) - Vegas may be the city that never sleeps, but time is ticking until the grand re-opening of Hollywood Park Casino! The countdown has officially begun as the iconic Los Angeles landmark, Hollywood Park Casino (www.playhpc.com), prepares for the ultimate unveiling of its new renovations on November 11th. The illustrious casino has undergone a complete transformation, with a new, modern interior that rivals the glamour and allure of a Vegas casino, but brings the same incredible jackpots right here to LA! Eileen Koch and Company is elated to promote this once in a lifetime event and encourages you to gather your chips and come out for a night to play big and win big!

The highly anticipated grand re-opening begins with a red carpet at 6:00 PM with celebrations continuing throughout the evening. The spectacular event is open to the public and guests can enjoy a complimentary buffet, live entertainment and numerous cash prizes, not to mention, the chance to win a fully equipped BMW!

Whether you are a Los Angeles local, or vacationer, you do not want to miss this monumental event. If you are traveling, the casino offers "stay and play" packages, that provide amazing discounts to ensure you have the most genuine gaming experience.

Although the interior of the casino may have changed, at Hollywood Park, the odds are with you, not against you! The casino has a wide variety of classic casino games like Black Jack, Baccarat, Three Card Poker, Texas Hold 'Em and Craps, and is well known for their huge daily Jackpots.

Since 1994, the casino has been Los Angeles' prime location for exciting game play and sports betting. Located at the famous Hollywood Park Racetrack, the 24-hour casino has provided LA's hottest celebrities and guests with hours of endless play. Frequent celebrity visitors of Hollywood Park Casino include: Taye Diggs, Jordin Sparks, Shannon Elizabeth, Jackson Rathbone, Gretchen Wilson, Leona Lewis, William Shatner, Tim Duncan, and Joey McIntyre, among others.

Come out and party the night away at Hollywood Park Casino, the "Best Place to Play in LA!"

For more information on Hollywood Park Casino, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


MARKETING, PROMOTIONS, BRANDING, EVENTS (PR LA)

---

For Immediate Release
Bollywood Starlet, Payal Rohatgi, to Compete in 'Survivor India - Ultimate Battle'

LOS ANGELES, CA--(Marketwire - Oct 26, 2011) - Bollywood actress and model marooned on a deserted island!? Payal Rohatgi now adds castaway to her impressive resume, as she joins 19 other competitors on Star Plus' most anticipated new reality TV show, "Survivor India - The Ultimate Battle." Eileen Koch & Company has been retained to handle all of Payal Rohatgi's public relations needs.

Unlike the American version, Survivor India has created a diverse cast of ordinary individuals and top Indian celebrities to compete in an all-out battle of wits and endurance for the title of the sole survivor.

Payal Rohatgi brings her beauty, brains and brawn to the cast, as the Bollywood idol learns to catch her own food, build her own shelter and do whatever it takes to survive. Rohatgi was reluctant to accept the offer initially, due to the show's reputation of arduous challenges, backstabbing and drama; however, Rohatgi plans to use her integrity and instinct to propel her team.

Payal, a computer engineer by profession, decided to try her acting in Bollywood after she was noticed in an Indian Beauty Pageant. Rohatgi then moved to Bombay and began her career as a model for popular brands such as: Amul, Nirma, and Nescafé. Her beauty and immediate success captured the eye of talent agents, launching her illustrious movie career. In 2006, she landed her major breakthrough role in the film 36 China Town. She has also starred in Apna Sapna Money Money, Corporate, Fun - Can Be Dangerous Sometimes, Men Not Allowed, and Dil Kabaddi.

"Survivor" is a reality television game show that enjoys popularity in several countries across the world. The US version premiered 11 years ago, where it has completed 21 seasons, and has been successfully produced in over 48 countries worldwide.

Watch as the drama unfolds to see if Payal Rohatgi can outwit, outplay and outlast the others to emerge triumphant as the sole SURVIVOR!

For more information on Payal Rohatgi, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


MARKETING, PROMOTIONS, BRANDING, EVENTS (PR LA)

---

For Immediate Release



Eileen Koch & Company Introduces the World's Ugliest Teddy Bear
Ugly Ted Tackles Bullying Epidemic

LOS ANGELES, CA--(Marketwire - Oct 20, 2011) - Ugly Ted, the "World's Ugliest Teddy Bear" (www.uglyted.com), debuts in the children's market as the newest toy sensation and anti-bullying advocate. With a unique philosophy of inner beauty over outer fluff, Ugly Ted is touted as one of the most innovative and compassionate stuffed animals currently available. Today, over half of adolescents and teens have bullied others, or been a victim of bullying. Ugly Ted serves to educate children on social issues that they may eventually face, if they have not already. Fully dedicated to creating a more caring world for today's youth, Ugly Ted donates a portion of its proceeds to numerous charities pertaining to children, bullying and health related issues. Mark Little, founder of Ugly Ted, has enlisted the talent of Eileen Koch & Company, Inc. for all of the project's public relations and marketing needs.

Though the endearing bear may not be the most beautiful toy on the shelves, it certainly has the most meaningful message for today's children -- teaching them that you don't have to be beautiful or perfect to be loved and no one should ever feel isolated from society. We should treat everyone with equality! As one of today's most socially conscious toys, it functions as both a child's best friend and their greatest teacher. Ugly Ted makes up for what he doesn't have in looks with plenty of love and serves as a reminder that beauty comes from within.

An illustrated book series titled, Adventures of Ugly Ted, is also available and acts as a modern day parable which will teach your child how to handle the hardships of making friends, being bullied, gaining acceptance and overcoming obstacles. The stories will serve relevant lessons, give people hope that they too can "make this world a little more beautiful" and be an innovative resource for parents, grandparents and mentors to teach children important messages that can hopefully prevent bullying.

Mark Little, who produces cars for the Toyota Motor Manufacturing Company, has a dream of making a difference by devoting the Ugly Ted initiative to children in need. Partnering with charities is the ideal way for Ugly Ted to reach out to people who yearn for his love the most, while simultaneously teaching them how to be a true friend to others.

Ugly Ted is the next step in children's toys, blending the idea of the traditional teddy bear with a distinctive modern message of its own.

For more information on Ugly Ted, or to interview Mark Little, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


MARKETING, PROMOTIONS, BRANDING, EVENTS (PR LA)

---

For Immediate Release





LOS ANGELES, CA--(Marketwire - Oct 18, 2011) - Not many professionals can list African elephants, Beluga whales, and lions as their top clients, but Dr. Amber Andersen (www.animaldramber.com) takes on the animal kingdom with ease. As a renowned veterinarian, and Certified Veterinary Journalist, Andersen works as a media personality, consultant, and motivational speaker with a mission to help people understand the relationships between humans, animals and the environment. Eileen Koch & Company has been retained by Dr. Andersen to handle all of her public relations needs.

When Dr. Andersen is not traveling the world saving animals and volunteering at shelters, she works out of an outstanding clinical practice at Point Vicente Animal Hospital in Rancho Palos Verdes, CA. As one of a handful of Certified Veterinary Journalists (CVJ) in the country, Andersen lends her consulting services to media, business and philanthropic entities on a broad range of issues including animal welfare, food safety, public health, animal behavior, marine and wildlife conservation, and pet care.

As a media consultant, she helps news networks relay accurate animal related stories, and prepares segments for radio and television outlets. She also offers her expertise in the business realm, as she advises corporations on how to improve animal related products, as well as how to make hotels and airports friendly to animals and our environment. Likewise, Andersen assists in designing creative projects to utilize animals appropriately in advertisements. Her well roundedness has contributed to her credibility as a respected advisor of political policy measures and campaigns impacting the health of humans, animals and the environment.

Dr. Andersen's passion for understanding the depth of the human animal bond and the range of emotions associated with it, drives her work. She gushes, "The joy of a new family puppy, captivation with sea creatures, anger over animal abuse cases, sorrow from the death of a beloved pet, fervency over farm animal welfare issues, triumph in being carried by four hooves, satisfaction found in a steak and shrimp dinner, and the comfort discovered in petting fur. I am fascinated by all these emotions being invoked in people by animals."

Dr. Andersen was selected by The Annenberg Foundation to develop the animal services program for a proposed public education center in Los Angeles. The doctor obtained her Doctor of Veterinary Medicine from Western University, and her Bachelor's Degree in Animal Science from Cal Poly San Luis Obispo. She is currently working on her Masters in Public Health.

For more information, or to interview Dr. Andersen, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


MARKETING, PROMOTIONS, BRANDING, EVENTS (PR LA)

---

For Immediate Release



Eileen Koch & Company Places Their Bets on Hollywood Park Casino
Hollywood Park Casino Goes All In for Grand Re-Opening -- 11.11.11

LOS ANGELES, CA--(Marketwire - Oct 12, 2011) - Eileen Koch & Company Inc. is elated to be assisting Hollywood Park Casino's (www.playhpc.com) highly anticipated grand re-opening celebration slated for Friday, November 11, 2011. With a red carpet beginning at 6:00pm, and celebrations following from 6:30pm-10:30pm, this spectacular unveiling marks the introduction of the casino as the West Coast's ultimate gambling hot spot. Complimentary buffet, live entertainment, numerous cash prizes of $1,000 and a chance to win two fully equipped BMWs, makes this one of the most thrilling events of the year.

Located in the urban jungle of Los Angeles and adjacent to the world famous Hollywood Park Racetrack, the casino has undergone renovations as stunning as the elite celebrities that frequent its game rooms. The complete transformation includes a fully renovated contemporary interior and a massive state-of-the-art TV wall, which will bring endless hours of entertainment to card players and sports enthusiasts alike.

Deemed the "Best Place to Play In LA," Hollywood Park is the premier, round-the-clock center of exhilarating gaming for Los Angeles locals and vacationers. The 24-hour casino combines the action and excitement of the most popular live casino games with the thrill of live and thoroughbred wagering. Whether you are a serious player or a novice, Hollywood Park Casino creates the genuine casino gambling experience for all of its players.

Hollywood Park has hosted some of LA's hottest celebrities like Ben Affleck, Jordin Sparks, Chris Young, Justin Guarini, Pat Monahan, Leona Lewis, Sasha Cohen, Zac Brown Band, and William Shatner. The highly acclaimed hot spot is also home to ESPN's renowned poker tournaments and has served as a popular filming location for hit TV shows like Dexter, Cold Case, Beverly Hills 90210, and films like The Italian Job and Gone In 60 Seconds.

Hollywood Park Casino was the first in the United States to be located at a racetrack and this is the first complete renovation since 1994. Come see the new modern designs that will only further enhance your gambling experience! The exciting event is open to the public, with all festivities free of charge.

For more information on Hollywood Park Casino, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


MARKETING, PROMOTIONS, BRANDING, EVENTS (PR LA)

---

For Immediate Release



Nadine Levin Showcases Masterpieces on Zoom Street Gallery
Photographer Provides New Snapshot Into Western Art

LOS ANGELES, CA--(Marketwire - Oct 7, 2011) - Western photographer and artist, Nadine Levin (www.nadinelevinphotography.com) has been personally chosen by Zoom Street (www.zoomstreet.org) to display 13 images from her photography collection. Their gallery is highlighting an exquisite display of Nadine's classic western cowboy photographs, as well as her majestic scenic landscape and nature pieces for the entire month of October 2011.

Although Nadine is most renowned for her renderings of the Old West, as well as the ability to create a feminine portrayal of rodeos and farm life, she also brilliantly captures the essence of mother nature in her work.

Levin became enthralled with the magnificence of the ordinary. It is simple to capture rare and awe-inspiring moments, but it is the ordinary, everyday moments that Nadine is able to transform into extraordinary works of art.

Her life experiences have given her a unique view of the world, not to mention she performs some of her most prized work on horseback. Nadine is a firm believer in the philosophy that we should "Savor the ordinary, not just the extraordinary."

Levin masterfully depicts the raw and rugged Old West with new methods of photography, including infrared technology and giclee prints. Results give the western world a modern, edgy touch. Likewise, her limited edition canvases giclee prints create a three-dimensional feel, which make each photograph appear to come alive.

For over 20 years, Nadine has photographed landscapes, seascapes, wildlife and animal portraits. Along with her photography, Levin crafts custom prints, cards, canvases and ceramic tiles, all featuring her art. The decorated photographer has been featured in a plethora of galleries and hotels throughout the United States.

Check out the 13 images chosen this month at www.zoomstreet.org. Many more are viewable at Nadine's website, www.nadinelevinphotography.com.

For more information or to interview Nadine Levin, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


MARKETING, PROMOTIONS, BRANDING, EVENTS (PR LA)

---

For Immediate Release



Eileen Koch & Company Welcomes Studio Lux: The Paramount of Architectural Lighting and Design

LOS ANGELES, CA--(Marketwire - Sep 29, 2011) - Eileen Koch & Company is pleased to welcome Studio Lux (www.studiolux.com), an internationally recognized leader in architectural lighting design. Led by founder Christopher Thompson, Studio Lux has earned a reputation for successfully crafting designs with precision and an artistic approach. With a degree in Fine Arts, as well as Electrical Engineering with emphasis in construction, Christopher's unique approach to lighting design sets his company apart from his competitors. Eileen Koch & Company has been retained by Studio Lux to provide their marketing and public relations needs.

Studio Lux's mantra, "Concept to Completion," has driven the firm's success as the unrivaled pioneer in architectural lighting design. The team's combination of creative talent with extensive technical knowledge, translates visions of their clients into stunning results.

A respected frontrunner in the industry, Studio Lux is constantly pursuing untouched avenues in design. "The entire architectural design community is racing to catch up to new lighting technology, strict coding, and an acute awareness of light pollution. All of these structural components of the field have moved to the forefront due to the recent changes in laws, policies and governmental emphasis. We can't just be creative anymore, we have to be both creative and environmentally aware and sometimes those two concepts are not in sync -- but we love the challenge it pushes us," explains Studio Lux Principal, Christopher Thompson.

The company's diverse portfolio covers some of the world's most prestigious celebrities and business owners including the Nordstrom family, Howard Shultz of Starbucks, Jeff Bezos of Amazon, and Microsoft's Bill and Melinda Gates. Some of their most outstanding work involves projects for the legendary architect, the late Arthur Erickson, The Royal Botanical Gardens in London, and a country home for Sheik Walid Juffali of Saudi Arabia.

Studio Lux excels in producing a powerful subconscious experience for their clients, all while priding itself on creating an environment where lighting can enhance a person's mood and perceptions. In conjunction with setting the standard for lighting design, the company is now employing revolutionary techniques to ensure they provide the most cutting-edge, eco-conscious technology for their customer base.

For more information on Studio Lux, or to interview Christopher Thompson, contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


MARKETING, PROMOTIONS, BRANDING, EVENTS (PR LA)

---

For Immediate Release



Eileen Koch & Company Trades in for New Client: PawnZone

LOS ANGELES, CA--(Marketwire - Sep 28, 2011) - What do a Cartier, an Olympic Gold Medal and an Andy Warhol have in common? Surprisingly, all have been pawned at some point. So, gather your gold jewelry, that mysterious painting in the garage, or motorcycle sitting in the driveway and head to PawnZone, home of the five-minute loan! For over 30 years, PawnZone (www.pawnzone.com), a chain of Southern California pawn shops with a high-end location in West Hollywood, has been discreetly helping people in need of financial assistance. Eileen Koch & Company has been retained to handle all of PawnZone's public relations needs.

Yev Goldman, President of PawnZone, yearns to not only help struggling individuals stay on their feet, but also provides loans on once in a life-time collectibles and refurbished items for his discerning clientele. Throughout his time as president, he has come across heavily sought after and prized items including a 14.5 carat diamond, a baseball card collection valued at $1.3 million and a priceless collection of memorabilia.

Prior to the days of consumer credit institutions and financial corporations, there was one that ruled them all: the pawn shop. The role of pawn shops providing small loans has increased and has recently become a worldwide phenomenon.

PawnZone does not check credit or your employment status, which means you are guaranteed money on the spot. With multiple Southern California locations, PawnZone has been a top provider in secured collateral loans. The shops specialize in gold, platinum, diamond gemstone jewelry and watches, but also accept other items.

So how does pawning work? Bring your "collateral" merchandise to PawnZone, negotiate the price of your loan, wait for your item to be appraised and collect your cash. PawnZone offers four-month renewable loan tickets that are reinstated by paying the interest only, without hindering the amount of loans you can take. A revolutionary, online loan estimator is also available from PawnZone, which gives you an estimated value of your item depending on whether you would like to sell, loan or trade. Loyalty is a major component of the pawn chain as they offer "Z rewards," which allow you to receive points for every item you redeem/sell and the points accumulated can be put towards your next purchase. For more information on PawnZone, contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


MARKETING, PROMOTIONS, BRANDING, EVENTS (PR LA)

---

For Immediate Release



Eileen Koch & Company Introduces Newest Virtual Jewel: Outofpawn.com " target="_blank">Outofpawn.com

LOS ANGELES, CA--(Marketwire - Sep 28, 2011) - Call it the eBay or the Overstock.com of pawn shops, Outofpawn.com is a revolutionary online marketplace, which enables individuals to buy high-end, precious jewels, electronics and much more. The unique network of pawn brokers offers "pre-loved" products at unbeatable prices. Yev Goldman, CEO and developer of the site, created the platform to allow brokers the opportunity to liquidate their merchandise on a global scale. Eileen Koch & Company has been retained by Outofpawn.com to handle all of their public relations needs.

As a result of today's economy, there has been a higher demand in trading treasures for small loans. Likewise, the reality TV shows Pawn 90210, Pawn Stars, Hardcore Pawns and Pawn Queens have changed perceptions about the business. "The popularity of reality pawn shows has really enticed and enthralled the world. With our marketplace of established pawn brokers, customers are able to search from a large database of items from an array of pawn brokers," gushed Outofpawn.com founder, Yev Goldman.

Beverly Hills jeweler to the stars and Pawn 90210 star, Yossi Dina, brings his premier pawning expertise to the site, as his store, Dina Collection, is a major contributor. Dina's ability to find eclectic, designer jewelry from sources around the world only reinforces Outofpawn.com as one of the most virtual, coveted gems in pawning.

The company works with both jewelry wholesalers and pawn shops around the nation, eliminating the need for customers to have to scrounge from shop to shop. Outofpawn.com offers buyers the anonymity and convenience of online shopping. A bidding function is also available on the site, which is typically not feasible in a traditional pawn shop. In the near future, the site will be launching a "find a pawnshop near me" option and loan estimator.

At Outofpawn.com , buyers need not beware as one will never find any broken televisions or phony gemstones here. After inspection, the items are either restored to their original condition if necessary, or kept in original condition to show true age. Outofpawn.com hosts some of the most fabulous diamonds, one of a kind vintage watches, pendants, collectors items spanning from the Edwardian and Victorian Eras, all the way to modern designs of Rolex, Cartier and Chanel.

For more information on Outofpawn.com contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


MARKETING, PROMOTIONS, BRANDING, EVENTS (PR LA)

---

For Immediate Release



EKC Spices It Up With New Client: The Lime Truck
Innovative Food Truck Makes Headlines in Orange County

LOS ANGELES, CA--(Marketwire - Sep 27, 2011) - California is no exception to the food truck craze, but amongst the traffic, CEO Daniel Shemtob devised The Lime Truck (www.thelimetruck.com), a food truck fueled by love, respect for ingredients, and fresh tastes. Eileen Koch & Company has been retained by The Lime Truck to handle all of their public relations needs.

Located in Irvine, California, The Lime Truck reinvents California beach cuisine by using fresh ingredients and zesty flavors to produce scrumptious dishes for the locals. The concept behind The Lime Truck's delectable creations is keeping food fresh and simple to please the customer base. A food connoisseur and former chef at the Sofitel Hotel and Charlie Palmer, Executive Chef Jason Quinn carefully crafts The Lime Truck's menu to appeal to OC locals and business professionals.

Unlike other food trucks, The Lime Truck understands the yin and yang of the food industry. The truck keeps a classy menu consisting of the "Ahi Tuna Poke," the "Ultimate Taco" made from 10-hour slow roasted pork, and the savory, "Yum Yum Lamb Sandwich." The meals are sure to satisfy customers' cravings providing options with sinful decadence. The Lime Truck brings playful sass to snacking with choices like the "Jane's Addiction Quesadilla," "Lucky Bastard Soup," "Carnitas Fries" and the "Effing Burger."

It is no surprise that The Lime Truck has received great accolades from the food critic community. The truck earned spots in many top publications including: OC Register's "Best 25 Restaurants," OC Weekly's "Best New Restaurant of The Year" and OC Register's "Best of 2011 Food Trucks," just to name a few.

The Lime Truck has just won $100,000 and the coveted title of the Greatest Food Truck on the Food Network's "Great Food Truck Race."

For more information on The Lime Truck, visit www.thelimetruck.com or contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


MARKETING, PROMOTIONS, BRANDING, EVENTS (PR LA)

---

For Immediate Release



Eileen Koch and Company Welcomes Orange County's Premier Plastic Surgeon, Dr. Boris M. Ackerman: A Cut Above the Rest

LOS ANGELES, CA--(Marketwire - Sep 26, 2011) - Eileen Koch and Company is pleased to represent Boris M. Ackerman, M.D. (www.doctorackerman.com), the unparalleled leader and expert in plastic surgery. The Ivy-League educated plastic surgeon's guiding philosophy revolves around the pursuit of beauty, harmony, and excellence. Over the course of two decades in practice, Dr. Ackerman has become one of the most respected plastic surgeons internationally. The highly coveted doctor has gained significant attention for his exceptional talent as a plastic surgeon along with his trained eye for the aesthetics of the human body. His professionalism, skill, and expertise have produced life-changing results for thousands of men and women worldwide. Eileen Koch and Company has been retained by Dr. Ackerman to handle all of his public relations needs.

The state-of-the-art facility, located in Newport Beach, California, offers impeccable patient care with customizable procedures to achieve the best results for its discerning clientele. Dr. Ackerman is highly acclaimed for his knowledge and talent in facial rejuvenation surgery, advanced body contouring, and breast surgery. Each client is given an extensive preoperative consultation to carefully address their concerns, and in conjunction, placed on a unique and pre-surgical protocol (designed by Dr. Ackerman himself), which includes specialized vitamins, homeopathic remedies, and skincare.

Likewise, Dr. Ackerman and his staff are highly trained in the most cutting-edge, non-surgical procedures and techniques. The firm's "state of the art" medi-spa offers the most elite, non-invasive surgical treatments that produce optimum results with minimal recovery time. Some of the most advanced techniques they offer include treatment of lower eyelid bags with filler injections, treatment of neck expression lines with Botox, and "cold laser" treatments to stimulate collagen production.

"Dr. Ackerman is a very talented artist, who just happens to be a plastic surgeon. He is very detailed and precise in his preparation and execution. You can tell when you meet him that he loves what he does. Dr. Ackerman cares not only about the quality of his work, but he also truly cares about the needs of his patients!" says a satisfied client. Dr. Ackerman has lectured in various public forums and his highly esteemed work has been featured on such television outlets as the Discovery Channel, Inside Edition, and MTV, just to name a few.

The doctor received his undergraduate degree from MIT and earned his Doctorate in Medicine from Dartmouth. He then continued his post-graduate training at Cedars-Sinai Medical Center.

In addition to his practice, he is an active member of The American Society of Plastic Surgeons, a diplomat of the American Board of Plastic Surgery, and a member of both the Orange County Medical Association and The American Association for Accreditation of Ambulatory Surgical Facilities.

For more information on Dr. Ackerman M.D., please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


MARKETING, PROMOTIONS, BRANDING, EVENTS (PR LA)

---

For Immediate Release



Eileen Koch & Company, Inc. Announces the Grand Re-Opening of Jay-Z's Iconic, Ultra Luxe NYC Sports Bar and Lounge: 40/40

LOS ANGELES, CA--(Marketwire - Sep 12, 2011) - Hip hop mogul and acclaimed entrepreneur Jay-Z is no stranger to luxury. Alongside partner Juan Perez, the duo has embarked on yet another business endeavor, the renovation and reopening of the illustrious sports bar and lounge, 40/40 (www.the4040club.com). Eileen Koch and Company (EKC) has been retained by 40/40 to handle all of their public relations needs for the highly anticipated, grand re-opening of their flagship location in New York, slated for November 2011.

The New York location on 6 West 25th Street has undergone a $10 million, state of the art renovation led by world-renowned designer, Jeffrey Beers. Guaranteed to put any man cave to shame, this towering two-level club, complete with marble stepped stadium seating areas, suspended leather swing chairs, and an expansive collection of LCD flat-screens TVs, creates a lavish atmosphere that will alter sports viewing for aficionados around the world. The transformation will also include a 20 foot illuminated bottle display tower along with revamped VIP rooms. The rooms, ornate by nature, will be carefully concealed for exclusive clientele and adorned with custom chandeliers, luxurious lounge seating, and billiard tables.

Packed sports bar by day, bumping nightclub by night, 40/40 has combined the simplicity of beer and chicken wings with a glamorous and opulent environment. Named #1 most popular sports bar in Manhattan by New York City Nightlife, the grand re-opening will boast some of the most prestigious A-list celebrities and athletes that embody the speed and strength that the 40/40 Club was built upon. With entertainment provided by the hottest DJs in the rap and hip hop worlds, the club is a place to see and be seen. The attitude, style and sophistication of New York's 40/40 Club will be the iconic benchmark for generations to come in sports viewing.

The 40/40 Club is named after baseball's most elite and exclusive record setting club of players who have earned 40 homeruns and 40 stolen bases in a single season.

For more information on the grand opening, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


MARKETING, PROMOTIONS, BRANDING, EVENTS (PR LA)

---

For Immediate Release
British Artist Amanda Eliasch and Liberatum Slated to Host James Franco's Debut of "Rebel" Vernissage Sponsored by Gucci

LOS ANGELES, CA--(Marketwire - Sep 2, 2011) - Academy Award nominated actor James Franco is set to debut "Rebel," a site-specific installation art exhibit, on September 3rd on the breathtaking Certosa Island at the 54th International Art Exhibition of the Venice Biennale, 2011. The avant-garde exhibit will be sponsored by Italian fashion house Gucci, and hosted by Liberatum and British art sensation Amanda Eliasch. Among the exceptionally talented artists in attendance, Madonna, Matt Damon, Henry Hopper, Douglas Gordon, Pablo Ganguli, founder of Liberatum, Frida Gianini, creative director of Gucci, and Patritizio de Martino, CEO of Gucci, will also be showing their support.

"Rebel" showcases artwork by James Franco in collaboration with the renowned Douglas Gordon, Paul McCarthy, Aaron Young, and Harmony Korine. Inspired by the film "Rebel Without A Cause," "Rebel" examines identity and self-creation through the surreal.

As a featured artist of Liberatum, Amanda Eliasch lends herself to this masterful display of art. ''People with more than one talent need to be supported. Without Pablo Ganguli's encouragement, I might not have done a poetry book, a neon light show and a play. This is why I support Liberatum and James Franco. Every opportunity should be given to people which enable them to expand,'' said Eliasch.

The globally sought after artist, playwright and author is known for her eclectic work and contemporary flavor. She fearlessly uses symbolism and irony to convey powerful messages. In addition to wooing contemporary art connoisseurs with her "Peccadilloes" exhibit, a collection of neon depictions of the seven deadly sins, she has written three novels, and launched her first play, a personal memoir, titled "As I Like It."

Founded in 2001 by Pablo Ganguli, Liberatum hosts riveting art festivals to showcase the highest caliber artists and cultural icons in literature, fashion, design, and theater. "Liberatum is delighted to support this new artistic project created by James Franco. His talent and desire to merge art forms are exemplary. Liberatum's vision to connect cultural worlds through diverse creative collaboration and James' multidisciplinary work hold similar values. Therefore it is a great pleasure for me and Amanda Eliasch to partner with James and Gucci for 'Rebel,'" noted Pablo Ganguli.

The vernissage will take on September 3rd at 5pm at the Ortolano House c77 Isola della Certosa.

For information, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


MARKETING, PROMOTIONS, BRANDING, EVENTS (PR LA)

---

For Immediate Release
Eileen Koch and Company Welcomes Highly Touted Celebrity Chef Kai Chase

LOS ANGELES, CA--(Marketwire - Aug 23, 2011) - Celebrity chef, caterer, journalist, author and entrepreneur, Kai Chase (www.kaichase.com) tantalizes the taste buds of Hollywood's heavy hitters with a fusion of traditional and exotic tastes. Kai has used her independence, entrepreneurial spirit, charming personality and skill to propel her to the top. Her delectable recipes have been featured on "Good Morning America," "The Today Show," and she has made her way into the homes of some of the most prominent celebrities like Macy Gray, Mary J. Blige, Steve Harvey, Jamie Foxx, Cedric the Entertainer and Bernie Mac and even our President Barack Obama. She also was lead chef for legendary pop star Michael Jackson up until his untimely death. EKC is pleased to be handling all of her PR and marketing needs including the Michael Jackson trial and proceedings.

Originally, Kai expressed great interest working in broadcast journalism; however, she realized her true calling was for cooking. In pursuit of her dream to become a renowned chef she traveled to France, where she studied traditional French cuisine at Paris' Le Cordon Bleu Culinary Academy. The flavorful diversity Kai brings to her clients palates is directly inspired from her native California upbringing and her Creole, Cuban and Native American heritage. She masterfully marries traditional cooking styles with brave, exotic flavors to produce a mouth-watering experience for her clients.

In conjunction with her success as a celebrity chef, she started her own catering company, Kai Chase Catering, and created the webisode, "Nibble," where Kai and special guests whip up cross-cultural fusions of food from ingredients all around the world. Her highly anticipated cookbook and television show, "Born to Nibble" will revolve around her brand and personal philosophy "nibble, small bites," which teaches women how to remain healthy without compromising taste.

For more information or to interview Kai Chase, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


MARKETING, PROMOTIONS, BRANDING, EVENTS (PR LA)

---

For Immediate Release
Softline Home Fashions Inc. Celebrates a Decade of Success

LOS ANGELES, CA--(Marketwire - Aug 17, 2011) - Founders and CEOs Jason and Rodney Carr mark their 10-year anniversary of Softline Home Fashions Inc. (www.softlineonline.com) on August 17, 2011. With more dynamic innovation than ever before, the brothers are sure to keep their brand at the forefront of the industry.

As one of the leading distributors of ready-made curtains decorative pillows and fabrics, Softline has a long history of excellence in production, distribution, and customer service. Built by the brothers from the ground up, the multi-million dollar company provides the perfect balance between affordability, sustainability, fashion, and luxury. The uncompromising dedication to their clientele is what propelled Softline to expand outside of the United States and into Canada.

Softline continues to cater to the expanding needs of its clientele with showrooms in Los Angeles, New York, Atlanta, and Montreal. The pivotal decade is marked with an exclusive licensing agreement with GuardIn, advanced fabric technology unlike any other in the market today. GuardIn employs all-natural technology to remain anti-microbial flame-resistant, and stain/water repellent on Softline's already eco-luxurious fabrics under their Evidence of Evolution brand. Softline Home Fashions' products are distributed not only to top retailers within the United States and Canada; it is also exported to Mexico, Puerto Rico, New Zealand, Australia and South America.

The Carr brother's have built one of the fastest growing companies in the industry, and wish to thank their dedicated staff of over a hundred employees who have been instrumental over the last ten years.

For more information, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


MARKETING, PROMOTIONS, BRANDING, EVENTS (PR LA)

---

For Immediate Release
Health Mecca, Endless Youth and Life, To Participate in Shape Up America Event
The Premier Health & Fitness Expo Comes To The Grove Los Angeles

LOS ANGELES, Aug. 8, 2011 /PRNewswire/ - As the elite health and fitness store in Beverly Hills, Endless Youth and Life (www.endlessyouthandlife.com) has quickly become the go to spot for multiple Hollywood celebrities. From personal nutritionists to trainers and anti-aging specialists, EYL offers everything you need to kick start a healthy lifestyle. Endless Youth and Life is proud to support The Shape Up America Campaign and will be showcasing their high quality services at the anticipated event.

Cinthia Dahl, one of EYL's leading health experts, will be offering complementary massages during the event. Cinthia attended the Santa Monica School of Massage and has continued to pursue advanced studies in massage therapy. As a neuromuscular massage specialist, Cinthia has had the privilege to work with multiple Hollywood celebrities and leading sports figures. Cinthia continues to showcase her passion for massage through her unique product line, which features her personal auto massage device and invigorating massage gel, Jiggi Jammin.

The free health & fitness expo will be taking place at the Los Angeles Grove on Saturday, August 13th from 10 am to 6 pm. The Shape Up America Campaign is committed to creating a healthier nation and strives to help multiple individuals adopt healthier lifestyles. Created to educate adults, children and pets alike, The Shape Up America Campaign is already making a lasting impact on the health of multiple Americans.

For more information on Endless Youth and Life, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


BRANDING (PR LA)

---

For Immediate Release
Alternative LA Rapper Sitting Dove Takes Flight
Eileen Koch & Company Welcomes Sitting Dove

LOS ANGELES, Aug. 2, 2011 /PRNewswire/ - Independent LA rapper Sitting Dove (www.jango.com/music/Sitting+Dove) takes flight with his debut album "Blossom." (*Available on iTunes.) Sitting Dove leads listeners on a surreal psychedelic/hip hop/pop-folk musical journey while grappling with some of the nation's most controversial and pressing issues. Although inspiration landed on this artist's doorstep, he never thought this "trip" would become so real. Sitting Dove has hired Eileen Koch & Company to handle all of his public relations needs.

One afternoon almost five years ago, the inspiration for Sitting Dove's musical name and melodies came in the form of a lone dove that landed on the artist's apartment stoop. Captivated, the artist took pictures as the mysterious dove "seemed to pose" for him. Since that day, the ideas behind Sitting Dove "fought and fermented" in the artist's mind until finally finding musical form last fall. The "Blossom" album was conceived last Halloween at a recording studio in Santa Monica, CA and released Friday, May 13th, 2011. The album is a testament to the artist "embracing the dove's spirit...whatever it is" and allowing himself to be inspired enough to "create something a little different." The unique vocal styles, instrumentation, and topical content in Sitting Dove's songs echo some of the musical stylings of his wide-ranging influences: 2Pac, Bob Dylan, Kanye West, The Doors, Public Enemy, and Pink Floyd.

While accessible to virtually every age group, Sitting Dove is primarily geared for the 18-35 demographic. Sitting Dove's lyrics revolve around heartbreak and the haunting social and political problems facing this generation­­–even boldly taking on the Federal Reserve and banking establishment in the song "Big Daddy." Coating a dire Eminem vibe with a catchy Katy Perry feel, Sitting Dove softly lures listeners into an unsettling 'New World' where the dystopian nightmare has become the common reality.

For more information or to interview Sitting Dove, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


BRANDING (PR LA)

---

For Immediate Release
HOF Player Representatives Dominates NFL Negotiations by Securing Contracts for 8 Talented Players

CANTON, Ohio, July 27, 2011 /PRNewswire - Elite sports agency HOF Player Representatives (www.hofplayer.com) has successfully negotiated NFL contracts for eight first year players. Both players and agents can celebrate the long awaited end of the NFL labor dispute and enjoy the success of their patience and diligence. The impressive eight new contracts are a testament to the pride, commitment, and dedication HOF Player Representatives has for their talented and illustrious clientele.

The premiere sporting agency has orchestrated deals for eight first year players. Former Virginia Union offensive tackle David Mims was signed to the Chiefs, former Northwest Missouri State cornerback Ryan Jones was signed to the Bears, former West Liberty fullback Ryan Travis was signed to the Seahawks, former University of Kentucky Defensive End DeQuin Evans was signed to the Bengals, and former University of Texas El Paso Offensive Guard Rod Huntley was signed to the Vikings. Joining HOF client Corey Peters on the Falcon squad will be former Louisville quarterback Adam Froman and former University of Georgia Defensive End Kiante Tripp. Former University of Kentucky Defensive Tackle Ricky Lumpkin will be joining HOF client Alfonso Smith at the Arizona Cardinals.

HOF's second year NFL players include New York Jets Fullback John Conner, Atlanta Falcons Defensive Tackle Corey Peters, Jacksonville Jaguars Defensive End Aaron Morgan, and Arizona Cardinals Running Back Alfonso Smith.

HOF Player Representatives takes pride in its excellent record of assisting players during pre-draft season, throughout their playing career, and beyond. Representatives Michael Puterbaugh, Greg "Tripp" Linton, and David J. Calevski are all seasoned sports agents who work alongside the players to catapult their careers to the top.

For more information or to interview HOF Player Representatives, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


MARKETING, PROMOTIONS, BRANDING, EVENTS (PR LA)

---

For Immediate Release
"Jones: The Series" Joins Eileen Koch & Company
Season Two of New TV Sitcom "Jones: The Series" Scheduled to Premiere This Fall

LOS ANGELES, CA--(Marketwire - Jul 27, 2011) - The upcoming TV sitcom, "Jones: The Series" (www.jonestheseries.com) follows main character, "Jones" and his friends as they face the trials and tribulations of post-grad life. Mindy Bouman, writer and producer of the series, masterfully incorporates situational comedy and irony into the series to show that it's the little things in life that truly matter. The eclectic group of friends captured viewers with their wit in season one, which aired Saturday nights on the local channels CBS 21 and CW 15. Jones and his buddies are now back for season two and are ready to take on anything that life has to throw at them. EKC hopes to bring "Jones: The Series" to local and national channels in September.

In season one, Bouman enthralls viewers with the brief twenty-five minute episodes based on adventures common to the young adult crowd. Jones and his crew recap their series of unfortunate events with humor and animation, which makes the audience feel like they are part of the gang. Between biking accidents, trying to find the perfect woman to date, exploring the animal kingdom of albino ferrets, and sleeping with man-eating snakes, "Jones: The Series" leaves audiences wanting more of their simple, yet wildly entertaining lives. Season one culminates with a priceless finale, in which Jones wins the lottery only to have his hopes, dreams, and new convertible smashed by a semi-truck.

The main character of the sitcom, using his real-life name Jones (just one word like Madonna or Cher) is a graduate of Penn State University, and studied acting in New York conservatories. The cast includes, Jones; Ryan Lewis, the quiet yet charming musician; Ryan's trusty drummer and backup singer Josh Pappas; Ray Abboud, a local real estate investor; Abigail Helf, an aspiring actress and model; Matt Hoover, the show's tech genius; and Matthew Sutton, current Penn State student. The chemistry is undeniable.

Stay tuned this fall to see what Jones and his friends will bring for season two! If you didn't catch season one, full episodes are available online at www.jonestheseries.com.

For more information on "Jones: The Series" or to interview the personalities, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


MARKETING, PROMOTIONS, BRANDING, EVENTS (PR LA)

---

For Immediate Release
Eileen Koch & Company Welcomes Cutting-Edge Celebrity Blog: Pop on the Pop
The Hottest Blog for Pop Culture Scandals, Gossip and Latest and Greatest Celebrity News

LOS ANGELES, CA--(Marketwire - Jul 15, 2011) - Want to know who's dating who? Which celebrities are in jail this week? Or who wore what when? EKC is pleased to bring you Pop on the Pop (www.poponthepop.com), the self-proclaimed snarky, politically incorrect and always up to date celebrity pop culture blog. Whether you are bored at work, procrastinating on that last minute paper, or stuck in traffic, Pop on the Pop is your celebrity gossip go to. Pop on the Pop has hired Eileen Koch & Company to handle all of their public relations needs and is sure to become the nation's most addictive guilty pleasure!

Whether we're interviewing the cast of Jersey Shore, Michael Moore, or Jon Gosselin's current girlfriend, Ellen Ross, Poponthepop.com delivers exclusive celebrity gossip, news, and meltdowns with timeliness and snark. The website asks the gripping questions readers wouldn't even dare ask. From dating tips, to most embarrassing moments, these interviews bring the dirt, drama and celebrity disasters to life.

The creative, crass, and witty blog is guaranteed to provide readers with endless hours of entertainment, while keeping them up to date on celebrity news. Pop on the Pop recaps all of your favorite reality TV shows in addition to covering paparazzi pics, fashion faux paus, and blockbuster hits. Whether you are A-List, or F-List, no celeb can escape the omnipresent eye of this juicy blog.

Founded in 2006, our writers live in Los Angeles and New York to ensure that we're on the pulse of the entertainment industry, up close and personal.

Some of Pop on the Pop's most talked about celebs include the Kardashians, Lady Gaga, pop sensation Justin Bieber, the overly tanned and meticulously groomed cast of the Jersey Shore, and Hills star turned plastic surgery fanatic Heidi Montag.

Pop on the Pop will transform the average reader into a pop culture connoisseur, with enough ammo to rival even the most popular celebrity gossip columnists.

For more information on Pop on the Pop, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


BRANDING (PR LA)

---

For Immediate Release
Maxim Launches Online Casting Competition With GotCast Seeking Contestants for 'Maximum Warrior'

LOS ANGELES, CA--(Marketwire - July 5, 2011) - Maxim is launching an interactive, social media-based casting challenge to find nine civilians from around the nation to participate in their annual 'Maximum Warrior' competition. Competing at a tactical facility reserved for our nation's most advanced elite military units, the soldiers put their training and knowledge to the test in missions that challenge their shooting, driving and endurance skills. Each of the civilians will be partnered with a special operations military veteran and the teams of two will compete head-to-head in a series of challenges until one team is ultimately crowned The Maximum Warrior. The casting launched today on maxim.com and is powered by GotCast.com's social media contest platform, MediaBlastr.

GotCast is the Web's premier interactive casting platform and social network for talent and their fans. "We are really excited to join forces with GotCast on Maximum Warrior. This year is a first for civilian participation and it adds an entirely new dimension to this action-packed program," said Ben Madden, Maxim's Chief Revenue Officer. "It's the only program of its kind that allows civilians to compete with, and against, the most decorated veterans of the US Armed Forces." The casting challenge will run today through July 31, 2011. In addition to launching a full-fledged social media campaign behind the casting, all of GotCast's 300,000+ members and their fans will be encouraged to register and participate in the event. "We are optimistic that this might be one of the biggest online casting challenges that we have ever powered," says GotCast CEO Alec Shankman, "I'm really happy to offer the opportunity to our hundreds of thousands of members." Candidates must meet all the eligibility requirements. For more details and the official rules, visit www.GotCast.com and/or maximumwarrior.com.

About Alpha Media Group Alpha Media Group Inc. is a multimedia company and publisher of the Maxim brand and magazine, the largest young men's lifestyle magazine in America reaching nearly 12 million readers each month. Maxim Digital encompasses Maxim.com and reaches more than 3 million unique visitors each month. Maxim magazine is published in 24 countries and distributed in 52 territories worldwide. Maxim Ventures, the integrated media and marketing division, develops 360-degree integrated marketing programs designed to interact with men at every significant engagement channel: mobile, digital, social, large-scale events, retail promotion, experiential, database, TV and film.

ABOUT GOTCAST - GotCast.com, led by CEO Alec Shankman, is Hollywood's largest interactive casting platform and social network for talent & their fans. The site specializes in crowd sourcing new talent, which allows GotCast to also serve as a social media advertising resource for TV Networks and Brands looking to reach the millions of consumers who engage with their favorite artists online.

For more information on GotCast.com, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


PUBLIC RELATIONS, LA (PR LA)

---

For Immediate Release
Amanda Eliasch's "Peccadilloes" Exhibit Entices Los Angeles Art Elite to Leadapron Gallery
British Art Sensation Amanda Eliasch Stuns Art World With Nouveau Neon Works

LOS ANGELES, CA--(Marketwire - Jul 6, 2011) - The inimitable Amanda Eliasch is at it again with the spectacular launch of her latest exhibit, "Peccadilloes" on June 16th at the hip, new Los Angeles Gallery, Leadapron. Amanda has once again enraptured the L.A. scene with her stunning work -- awe-inspiring pieces based on the Seven Deadly Sins in the vibrant medium of neon light. Based on the illustrations of Art Patron Kay Saatchi, "Peccadilloes" has garnered much praise from a multitude of aficionados. Saatchi recently sold her contemporary art collection in one week at Christie's London, which featured drawings by Lucian Freud and Ron Mueck's sculpture, "Big Baby."

"Peccadilloes" opened with great fanfare and has been viewed by an impressive array of L.A. art connoisseurs. Showcasing the seven sins -- Lust, Pride, Wrath, Envy, Greed, Sloth and Gluttony -- Amanda Eliasch's brighter than life neon masterpieces continue to wow all who witness their wonder.

"They're the Lichtensteins of today in lights. Only Amanda Eliasch could make sinning look so good," gushed Leadapron curator/owner Jonathan Brown.

A globally respected and sought after visual artist, it is about time Angelenos got a glimpse of Amanda's unparalleled creativity and perfectly executed, entirely captivating works of art.

"Peccadilloes" remains on exhibit at the Leadapron Gallery through July 16th, 2011.

Leadapron Gallery exhibits and sells fine art, rare books and photography and is located at 8445 Melrose Place, Los Angeles, CA 90069.

In other news, Amanda is currently preparing for the debut of her play As I Like It. The play is a witty, candid, yet deeply personal memoir that weaves in and out of truth to tease and mesmerize audiences. As I Like It will run for two weeks at the Chelsea Theatre in London, from July 5 to July 14. The Chelsea Theatre is located at 7 World's End Place, London SW10 0DR, United Kingdom. Tickets are available at www.chelseatheatre.org.uk.

For further information, images, and interview opportunities for Amanda Eliasch, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


PUBLIC RELATIONS, LA (PR LA)

---

For Immediate Release
Renowned Los Angeles Publicist Eileen Koch Slated as Keynote Speaker at 25th Annual Women in PR Power Luncheon
PR Maven Eileen Koch Shares Secrets for Success With Powerful Peers

LOS ANGELES, CA--(Marketwire - Jun 22, 2011) - Eileen Koch, President and CEO of Eileen Koch and Company (www.eileenkoch.com), has been selected as key note speaker at the industry event of the year -- the 25th Annual Women in PR Power Luncheon on August 25, 2011 at Los Angeles' iconic Roosevelt Hotel. A twenty-year veteran in public relations, Koch is best known for her personal, unique and highly successful representation of some of the world's most fascinating clients. Koch will be sharing her experience and PR insight to the powerful women attending the highly acclaimed luncheon.

The Women in PR Power Luncheon will be bustling with publicity's most prominent pros. The nation's top PR firms will be in attendance with special guest Koch headlining the festivities. This elite event is a must-attend for women in the industry. As a leading woman in public relations, Eileen Koch is sure to make the experience enlightening and noteworthy for all.

Eileen Koch and Company remains at the forefront of the PR Industry with creative campaigns that take full advantage of the hottest social media outlets and non-traditional media connections. Koch's clients get noticed worldwide with sophistication and style.

Koch's influence in publicity is indisputably a power to be reckoned with. Influential women in her field will surely be inspired as Eileen dispels her wisdom and warmth at this year's Women in PR Power Luncheon.

For more information, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


PUBLIC RELATIONS, LA (PR LA)

---

For Immediate Release
Eileen Koch & Company INC., Welcomes Contemporary Old West Photographer, Nadine Levin

LOS ANGELES, CA -- (Marketwire) -- 06/21/11 - It only takes a glance to get lost in the spectacularly scenic prints of Nadine Levin (www.nadinelevinphotography.com), most prominently known for her striking photography of the Old West. Whether she features the lush, rugged landscape or a riveting animal portrait, Levin's talent for bringing each print to life is uncanny. After finding much success in commissioned work that includes photographs for residences from Costa Rica to Maryland, as well as a comprehensive project for a private hospital wing in Westchester, NY -- Levin has recently hired public relations firm Eileen Koch & Company to cater to all her PR & consulting needs.

For over 20 years, Levin has photographed countless landscapes, seascapes, wildlife, and animal portraits that reflect unique depiction of the natural world. Her unique perspective as a woman photographing the Old West -- often on horseback -- gives her remarkably feminine edge to her typically masculine subjects; such as brandings, rodeos, and other cowboy events.

After being diagnosed with a life threatening brain aneurysm, Levin found herself tuning in to the extraordinary beauty that could be found in the least extraordinary things. Her experience gave her a fresh angle on her craft, which is palpable in the sheer natural beauty of her prints. Her work also extends into our deeply digitized age, as Levin pursues further experimentation with infrared photography to offer a completely different perception of natural landscapes -- without ever losing sight of its raw magnificence.

Levin continues to breathe new life into the Old West and push the boundaries of natural stills with infrared photography. As her visionary art continues to evolve, it is grounded by one philosophy: that her art should elicit a response, provoke thought, and most of all, give pleasure.

For more information or to interview Nadine Levin,, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


PUBLIC RELATIONS, LA (PR LA)

---

For Immediate Release
Eileen Koch & Company Client, Director/Choreographer Liz Imperio, Heats Up American Idol Finale
The Amazing Creative Force Behind Jennifer Lopez and Marc Anthony's Explosive Performance

LOS ANGELES, CA--(Marketwire - May 26, 2011) - The massive hit show American Idol pulled out all the stops in its star-studded finale, hiring Liz Imperio (www.lizimperio.com) to choreograph Jennifer Lopez and husband Marc Anthony's sexy surprise number live from the Nokia Theatre on May 25, 2011.

Her electrifying moves and dynamic routines make for an ultra-creative spectacle that brings out the passion in artists -- particularly the Cuban-American's sizzling brand of Latin heat. Known most prominently for staging and choreographing two of Madonna's world tours -- namely "Re-invention" and "Confessions" -- as well as directed Gloria Estefan's last 3 world tours, Imperio has also worked with Lopez during her "Live from Puerto Rico" concert, as well as her VH1 Music Award performance. Her credits include 3 Latin Grammys, The American Music Awards, "United We Stand" with Michael Jackson, N*SYNC, ABC's 50th Anniversary celebration, the CBS TV series "Dirty Dancing," and countless more performances across the United States and Europe. Her impeccable client roster makes Imperio one of the most highly sought after director/choreographers today. Young stars such as Hilary Duff, America Ferrera, and Renee Olstead have enlisted Imperio for training, further enhancing her star-studded repertoire.

As the founder of Instincts Live Media Dance Company, she further expands her talents to other spheres, partnering with Chad Carlberg to launch Imperio Productions. The firm has worked with such venerable names and brands as Sony Pictures, VH1, The Disney Channel, among many others. Eileen Koch & Company teams up with Imperio to provide all the PR and consulting needs for her artistic direction and Emmy Award-winning choreography.

For more information or to interview Liz Imperio, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


PUBLIC RELATIONS, LA (PR LA)

---

For Immediate Release
CBS Approaches Eileen Koch to Discuss The Oprah Effect
EKC Founder and CEO Weighs in on the Most Respected Figure on Television

LOS ANGELES, CA--(Marketwire - May 24, 2011) - The bustling West L.A. office of Eileen Koch & Company (www.eileenkoch.com) welcomed a CBS News crew this afternoon, for commentary on the most recent hot topic in the entertainment industry: the world-anticipated finale of TheOprah Winfrey Show on May 25, 2011.

As a single mother forced to make her own way in the world, Koch drew inspiration from Oprah Winfrey's struggles and triumphs. Koch discusses the many facets of Winfrey's public persona and unrivaled career, touching on how the media mogul helps liberate women by inspiring confidence -- the key to both Winfrey's and Koch's success. TheOprah WinfreyShow has run for 24 seasons and is the longest running television talk show in the United States.

Veteran publicist Eileen Koch has lived and breathed entertainment since childhood. The New York City native moved to Los Angeles with her family at the age of 16, where she was immediately drawn to the bright lights of Hollywood. Koch's true calling was uncovered when she opened the doors of her own public relations firm where her tenacious spirit and gift for communication shined. Today, Eileen Koch heads one of the most diverse and respected boutique PR agencies in Los Angeles with over 21 years of service.

For more information, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


PUBLIC RELATIONS, LA (PR LA)

---

For Immediate Release
Charles Eliasch Takes the Stage in "As I Like It"

NEW YORK, NY -- (Marketwire - May 23, 2011 - As the progeny of a long line of artists who includes famed director Sidney Gilliat, it is no surprise that Charles Eliasch has become a stage veteran with a veritable list of performances across the world including the U.K., New York, and Hong Kong -- all by the age of 19.

Educated at the prestigious Harrow School in Middlesex, the young Eliasch is now attending Mannes College The New School of Music to pursue opera in New York City. The counter-tenor turned baritone has received extensive training -- having studied singing, acting, and piano with renowned professionals such as David Bates, Titus Graham, David Jones, Valerie Miller, and Lois Winter.

Spending his summers away at the Italia Conti Academy and the Central School of Speech and Drama in London, Eliasch prepared for minor roles in Don Juan, The Wind in the Willows, and the Tempest -- eventually landing him his first major part as Ophelia in Hamlet. Eliasch went on to play Demetrius in A Midsummer's Night Dream, Mr. Spettigue in Charlie's Aunt, Maniac in Accidental Death of an Anarchist, and the Narrator in Stephen Berkoff's The Trial. His opera roles include Mephistopheles in Faust, Figaro in a Marriage of Figaro, Father in Hansel and Gretel, Dulcamara in L'Elixir de l'Amour, and Bertarido in Rodelinda.

This May 25th and 26th, Eliasch performs as Don Giovanni in Don Giovanni at Mannes College. Conversely, the classically trained thespian steps away from operas and Shakespeare in July to star as the Devotee in As I Like It, which was written by his mother, artist and fashion editor, Amanda Eliasch (www.amandaeliasch.com). The play is a witty, candid, yet deeply personal memoir that weaves in and out of truth to tease and mesmerize audiences.

Don Giovanni plays at Mannes College from May 25 to May 26 at 7:30pm. Mannes College The New School of Music is located at 150 West 85th Street New York, NY 10024. Admission is free. As I Like It runs for two weeks at the Chelsea Theatre in London, from July 5 to July 14. The Chelsea Theatre is located at 7 World's End Place, London SW10 0DR, United Kingdom. Tickets available at www.chelseatheatre.org.uk.

For more information, on Charles Eliasch, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


PUBLIC RELATIONS, LA (PR LA)

---

For Immediate Release
Bikini Car Wash at Norm's 76 on Sunset Hosted by Sam Phillips to Benefit Alabama Tornado Victims
The All-Day Affair Brings the Community Together With Music, Food, and Fun for an Important Cause

LOS ANGELES, CA--(Marketwire - May 21, 2011) - In the wake of the horrific tornados that raged through the towns in Alabama, internet radio host and media personality Sam Phillips of The Single Life Podcast on Hot Talk LA (www.hottalkla.com) gets the local community in on a fundraising initiative to aid Tuscaloosa residents in rebuilding their lives. In true L.A. style, generous donors can pull up in their cars for a bikini car wash at Norm's 76 Gas Station on 7979 W Sunset Blvd, from 10 am to 6pm on Sunday, May 22nd 2011. 100% of the proceeds will benefit the Tuscaloosa Disaster Relief Fund.

Known for supporting organizations such as the ASYM, MMPA, Children of the Night, The Sam Simon Foundation, and a host of other causes, Phillips hosts the all-day event in cooperation with Langdon Nation, The Hipstep Lounge, and The Single Life Podcast. Her interest in the tragedy is a personal one, as the struggle in Tuscaloosa hits home for Jessie Dixon, Phillips' intern on The Single Life, whose friends and family lived through the catastrophe that devastated her hometown.

Celebrities and everyday Angelenos who come out for the cause will enjoy the sounds of DJ Fierce,TC Izlam, and DJ Dabs throughout the day, as well as tasty treats from Big Ernie's BBQ and Papa Pete's Gourmet Sausage Co. -- both of whom will be grilling for donations. Other sponsors and supporters include Aamco, Home Depot, The Spearmint Rhino, Print4aPet.com, Sunset Car Wash, Starbucks, Greenblatts, Hot Talk L.A., FmeJeans, Norm's 76 Gas Station, Eileen Koch & Company PR, among others.

The Alabama Tornado Victims Charity Fundraise Bikini Wash will take place at Norm's 76 Gas Station from 10 am to 6pm on Sunday, May 22nd 2011. Norm's 76 Gas Station is located at 7979 Sunset Blvd. L.A., CA, 90046. This is a donation only car wash. 100% of the proceeds will go to the Tuscaloosa Disaster Relief Fund.

For more information, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


PUBLIC RELATIONS, LA (PR LA)

---

For Immediate Release
Fun and Feminine WWYMD T-Shirts and Boy Shorts Provide Girls With Choices

LOS ANGELES, CA--(Marketwire - May 9, 2011) - Inspired by growing teens and college-bound youths, the creative minds behind WWYMD thought that a cute pair of boy shorts would be a nice going away present -- something cool to share with other girls at the dorm. They could not have anticipated the massive response to the California line that is now sweeping America. The t-shirts and boy shorts, a novel idea of "conversation underwear," are now in major demand from retailers across the country.

Designed to ensure comfort and quality, the sporty boy shorts are made of an unbelievably soft blend of nylon, spandex, and cotton featuring seamless styles in various colors that include pale mint, lavender pink, black, and white. The "conversation underwear," however, is most famous for its catchy slogans such as "Not Tonight," "Dream On," "Zip It," and "Ask First," inspiring young girls to make wise decisions -- whatever those may be for them. With an affordable price point and covetable designs, the line is sought-after by high school and college-aged girls, who alternatively wear the boy shorts as stylish loungewear and pajamas.

The pieces are also a humorous hit at bridal showers and anniversaries, highlighting the playful aspect of this collection of undergarments. Constantly expanding to cater to the needs of their clientele, WWYMD plans to launch their men's line, featuring the slogan "Ask First," in June 2011.

WWYMD's exciting pieces are available for purchase online at www.wwymd.com.

For more information on WWYMD, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


PUBLIC RELATIONS, LA (PR LA)

---

For Immediate Release


AMANDA ELIASCH COLLABORATES WITH JONATHAN BROWN FOR "PECCADILLOES" EXHIBITION AT THE LEADAPRON
British Creative Force and Renegade Artist Launches Her Neon Artwork

Los Angeles, CALIF,. - May 9, 2011 - Amanda Eliasch has added another string to her creative bow by crafting a series of artworks in neon for an exhibition at the Leadapron Gallery in Los Angeles. Gallerist, Jonathan Brown will present "Peccadilloes", showcasing Amanda's new neon works based on the cartoon drawings of her by close friend and art patron, Kay Saatchi. Amanda has humorously lent herself as an example of the declining trajectory of modern morals.

One approach to art is to take something measurable and make it immeasurable through the prism of one's imagination. Amanda Eliasch has flipped this notion and taken something immeasurable and made it measurable. She is using neon, a noble gas, as her material. Though common in the universe, it is quite rare on earth. Her subject, sin, is again a flip - common on earth, but supposedly clarified once reaching the heavens.

Being no stranger to the art world, Amanda has shown her visceral, dramatic black and white prints in galleries across London. She has published three books, most notably Assouline's "British Artists at Work", a collaboration with Italian Vogue Editor Franca Sozzani. Her latest book entitled "The Sins of a Butterfly" will launch this year. Amanda extends her talents to playwriting, and her first work "As I Like It", will run for two weeks in July 2011 at the Chelsea Theatre in London.

In his innovative gallery, Brown will reveal Amanda's tongue-in-cheek, but charmingly honest neon artworks, which highlight the many facets of the Mortal Sins: Wrath, Envy, Sloth, Greed, Lust, Pride, and Gluttony. These works are crafted using neon techniques, reflecting Hollywood's culture of neon – hamburger joints, no vacancy signs, and striptease dens. They are vital, powerful, and compelling in that they tell a story that stretches from darkness to the light.

Amanda is using the pure intention of neon to both expose and reveal what neon aims to express. Much like Tracy Emin or Cindy Sherman, in multiple layers of symbolism, she places herself as the subject of this intention; to humor, to question and to confound. She admits to being a sinner, while at the same time, stating wittily that her sins are just peccadilloes. The result is a reaction to reality that is true, feminine, and astonishingly candid.

"Peccadilloes" will open at the Leadapron Gallery on Thursday, June 16, 2011 from 6.00 to 9.00pm. The Leadapron Gallery focuses on fine art, rare books, and photography for exhibit and sale. Located at 8445 Melrose Place, Los Angeles, CA 90069.

For further information, images, and interview opportunities for Amanda Eliasch, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


PUBLIC RELATIONS, LA (PR LA)

---

For Immediate Release


"WHAT WOULD YOUR MOTHER DO" SHAKES UP PERCEPTIONS AND IDEALS ACROSS AMERICA AND BEYOND WITH CONVERSATION UNDERWEAR
Fun and Feminine WWYMD T-Shirts and Boy Shorts Provide Girls with Choices

Los Angeles, CALIF, - May 9, 2011 – Inspired by growing teens and college-bound youths, the creative minds behind WWYMD thought that a cute pair of boy shorts would be a nice going away present - something cool to share with other girls at the dorm. They could not have anticipated the massive response to the California line that is now sweeping America. The t-shirts and boy shorts, a novel idea of "conversation underwear" are now in major demand from retailers across the country.

Designed to ensure comfort and quality, the sporty boy shorts are made of an unbelievably soft blend of nylon, spandex, and cotton featuring seamless styles in various colors that include pale mint, lavender pink, black, and white. The "conversation underwear", however, is most famous for its catchy slogans such as "Not Tonight", "Dream On", "Zip It", and "Ask First", inspiring young girls to make wise decisions – whatever those may be for them. With an affordable price point and covetable designs, the line is sought-after by high school and college-aged girls, who alternatively wear the boy shorts as stylish loungewear and pajamas.

The pieces are also a humorous hit at bridal showers and anniversaries, highlighting the playful aspect of this collection of undergarments. Constantly expanding to cater to the needs of their clientele, WWYMD plans to launch their men's line, featuring the slogan "Ask First", in June 2011.

WWYMD's exciting pieces are available for purchase online at www.wwymd.com.

For more information on WWYMD, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


PUBLIC RELATIONS, LA (PR LA)

---

For Immediate Release


Endless Youth and Life Sponsors Joan Rivers Comedy Show
One-stop Health and Beauty Boutique Endless Youth and Life Joins Joan Rivers in Standing Up For The Troops

BEVERLY HILLS, Calif.,- May 3, 2011 – KABC Radio (www.kabc.com) brings the irrepressible and irresistible Joan Rivers (www.joanrivers.com) to the Saban Theatre. Her comedy show will be sponsored in part by the Beverly Hills health and beauty mecca Endless Youth and Life (www.endlessyouthandlife.com), which joins Rivers in raising funds for the Wounded Warrior Project (www.woundedwarriorsproject.org).

A veteran of the entertainment industry for over 30 years, Joan Rivers is best known for her unique and hysterical coverage of red carpet events for E! Television, a stint on "Celebrity Apprentice", and most recently, a commercial for Go Daddy in the broadcast of the Super Bowl XLV that had the whole country talking. Her new reality show "Joan & Melissa: Joan Knows Best" has a new season slated to air in January 2012. With host Peter Tilden of 790 KABC, the comedy show is sure to thrill audiences across the board.

Sponsor Endless Youth and Life is new concept boutique that offers top tier services from a team of experts to complement effective, upscale health and beauty products. Since the store's opening in 2010, EYL has been steadily gaining cult status amongst Angeleno insiders. EYL's specialists will be out in full force to support both the A-list entertainer and her cause; including, celebrity nutritionist Rehan Jalali, renowned trainer David Dearth, famed Beverly Hills plastic surgeon Dr. Randal Haworth, celebrity stylist Toni Ferrera, makeup and men's grooming specialist Samelia Miller, and the ever-stunning fitness expert Timea Majorova – all available to speak with interested guests and media.

The Joan Rivers Comedy Show will be staged at 7:30 pm at the Saban Theatre, Beverly Hills on 8440 Wilshire Boulevard, Beverly Hills, CA 90211.

For more information on Endless Youth and Life or to interview the specialists, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


PUBLIC RELATIONS, LA (PR LA)

---

For Immediate Release


SELFHELPWORKS, INC. LAUNCHES LIVINGLIFE SERIES: THE BEST-KEPT HEALTH CARE SECRET OF 2011
Lou Ryan Announces His Radical Health and Wellness Initiatives To Offer High-Efficacy Innovative Interventions

Los Angeles, California, - May 3, 2011 – In this age of rising health care costs, financial instability and uncertainty, the human psyche is more fragile than ever. 2011 is in full swing and it is time to take control of your health. Selfhelpworks, Inc. (www.selfhelpworks.com) is the creation of Lou Ryan, the developer of the new six innovative programs in the LivingLife series, which enables members to achieve their health and wellness goals through self-empowerment. Since its establishment in 1979, Selfhelpworks, Inc. has been collaborating with a broad demographic of users to reach their goals through life-altering programs that are evidence-based, clinically tested, and peer reviewed. While other initiatives have similar claims, the difference is in the experience. Through interactive coaching that simulates live, one-on-one sessions, these interventions are tailored for efficacy and success.

Current research only further supports the basis of Ryan's programs. "25% of the population contends with health problems related to over eating, lack of exercise, smoking, and not managing lifestyle related chronic diseases such as diabetes, leading to costly hospital visits," stated Bob Nease, chief scientist at Express Scripts, which manages health benefits for more than 50 million people. "Empowering healthy behavior is the key piece to solving the health care crisis."

The LivingLife series includes: LivingFree, a program for smokers, LivingLean, a lifestyle management and nutrition solution, LivingEasy, a stress and resiliency course, LivingSmart, an alcohol addiction module, LivingFit, a 90-day walking program, LivingWell, a diabetes management program – all life-changing, cognitive behavior-based interventions that empower the participants to conquer challenging lifestyle issues through transformational multimedia training. The user-friendly, interactive series closely recreates the experience of live trainer-led sessions to instruct, support, and motivate users through the privacy of their home computers, iPods, or cell phones.

Corporations and major health insurance plans have taken notice of the engaging and cost-effective program, offering Selfhelpworks, Inc. to their employees in health packages including Concentra, Anthem, Universal Health, and Paramount. Case studies conducted have shown results that exceed traditional programs costing tens of thousand of dollars more. Hundreds of thousands of people around the world have successfully improved their lives by simply applying the program's principles to their daily activities.

For more information on Selfhelpworks, Inc. or to interview Lou Ryan, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


PUBLIC RELATIONS, LA (PR LA)

---

For Immediate Release


Musicians Unite in an Intimate "Kids for Kids" Concert to Benefit Japan via HEARTbeats Foundation
Neil Comess-Daniels Joins With Renowned Cellist Lynn Harrell and Friends to Fundraise for the Children of Japan

LOS ANGELES, CA., - Apr 28, 2011 – Moved by a strong desire to create an effective initiative for aid in Japan, Neil Comess-Daniels (www.neilsongs.com) rounds up his friends to help in the way they know best... music.

Singer/songwriter Comess-Daniels, also rabbi of Beth Shir Shalom synagogue in Santa Monica, will be producing the concert. The music he creates encourages children of all backgrounds and their families to give support and comfort to all those in need, particularly now to the Japanese people. His recently released album, "On This Day & All the Time," has already touched children and adults across the world with his unique approach to communicating with words and song. Prominent cellist Lynn Harrell and violinist Helen Nightengale, Artist Ambassadors for Save the Children Foundation, lend their talents with exclusive performances. Also joining them will be singer/songwriter Margaret Marston, drummer Alan Abrahams and bass player Brad Cobb. The suggested donation for the event is $10.00 per person, which will go toward the HEARTbeats Foundation (www.heartbeatsforchildren.org) as a direct channel to assist children in Japan.

The HEARTbeats Foundation, initiated by Harrell and Nightengale, with Comess-Daniels as a founding board member, is committed to responding to the trauma of children who live in conditions of conflict, disaster, social upheaval and extreme poverty across the globe through the healing power of music.

The double tragedy that struck Japan stunned people all over the world. The Japanese responded to the disaster with resolute calm, clear purpose, and great dignity. Their reaction serves as a shining example of the strength of the human spirit. Through this concert Neil Comess-Daniels, his musical friends, and attendees will join all those around the world who are working to support and honor the fortitude and courage of the Japanese people -- especially the children.

Neil Comess-Daniels' children's concert will be held on May 14th at 11AM at the Beth Shir Shalom, 1827 California Avenue, Santa Monica, CA 90403-4410 (www.bethshirsholom.org).

For more information on the concert or Neil Comess-Daniels, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


PUBLIC RELATIONS, LA (PR LA)

---

For Immediate Release


Impending Draft Day Celebration in Canton, Ohio: Home of the Pro Football Hall of Fame

CANTON, Ohio.,- April 28, 2011 – Elite sports agency HOF Player Representatives (www.hofplayer.com) will welcome several prospective NFL picks to Canton, Ohio, home to the Pro Football Hall of Fame and the NFL Agency, on Friday. Both the players and agents alike are highly anticipating Draft Day and the celebration that will follow. HOF Player Representatives will be hosting their clients and families in a private draft day party for their sought after clientele.

Attendees include former Virginia Union offensive tackle David Mims, former Louisville quarterback Adam Froman, former Texas Tech defensive end Brian Duncan, former Northwest Missouri State cornerback Ryan Jones, former West Liberty fullback Ryan Travis, and University of Kentucky Defensive Tackle Ricky Lumpkin, who join HOF's 2011 NFL draft eligibles client roster. Leading up to the festivities on Draft Day, the sports agents at HOF are already receiving inquiries from pro NFL teams on behalf of the young gifted players.

Other HOF Player clients who have received interest include University Kentucky Defensive End DeQuin Evans, University of Akron Wide Receiver Jeremy LaFrance, University of Texas at El Paso Offensive Guard Rod Huntley, and University of Georgia Defensive End Kiante Tripp.

HOF Player Representatives takes pride in its excellent record of assisting players during pre-draft season, throughout their playing career, and beyond. Utilizing state of the art training programs and experienced, trusted mentorship, HOF excels at building relationships and careers to strengthen and enhance their players. Representatives Michael Puterbaugh, Greg "Tripp" Linton, and David J. Calevski are all seasoned sports agents who work alongside players to offer unparalleled service to propel their clients to the top.

For more information or to interview HOF Player Representatives, , please contact Eileen Koch at 310-441-1000 or email Eileen@eileenkoch.com (LA PR).


PUBLIC RELATIONS, LA (PR LA)

---

For Immediate Release


Late Rounders to Compete as Official Selection at 35th Annual Atlanta Film Festival
The Road To The NFL Gets Personal with Atlanta Falcons Defensive Tackle, Corey Peters

ATLANTA, GA- April 20, 2011 – he documentary film Late Rounders will take center stage at the 2011 Atlanta Film Festival (ATLFF) (www.atlantafilmfestival.com) following the recent announcement of its official selection. The hard-hitting film of Executive Producer Benjamin Suarez and Director Evan A. Marshall gives an intimate glimpse inside the pursuit of the NFL's golden ticket. In its 35th year, ATLFF is widely recognized in the industry as the premiere festival in Atlanta, showcasing the world's best new independent feature length and short form cinema. Beginning April 28th, 2011 with festivities running through May 7th, 2011, the Atlanta Film Festival continues its tradition of championing excellence in film.

Late Rounders documents the story of a group of college football stars as they proceed in their journey to make the 53-man roster of an NFL football team. On draft day, fate decides which of these talented players from various backgrounds will see their dreams come true - and which will taste bitter defeat. The candid, touching film features 2010 NFL aspirants Corey Peters, Defensive Tackle, University of Kentucky, Aaron Morgan, Defensive End, University of Louisiana-Monroe, Alfonso Smith, Running Back, University of Kentucky, John Conner, Full back, University of Kentucky, and Ray Fisher, Cornerback/Kick Returner, Indiana University.

The film also explores the roles of HOF Player Representatives Michael Puterbaugh and Greg "Tripp" Linton, two hardworking sports agents who put in their blood, sweat, and tears to propel their clients to the top.

As a Festival, ATLFF is a member of an elite list that can garner Academy Award qualifying status in the categories of Best Live Action Narrative Short and Best Animated Short.

The Late Rounders screening will be held on: Sunday, May 1st, 2011 at 5:00PM

For the festival schedule and more information please visit: (www.atlantafilmfestival.com).

For more information on Late Rounders, or to interview Evan A. Marshall and players Corey Peters and John Conner, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


PUBLIC RELATIONS, LA (PR LA)

---

For Immediate Release


NATIONAL SENSATION TRUNKETTES RECRAFTS MEN'S BOXERS INTO SEXY SWIMWEAR
Alternative Line "Trunkettes" Banishes Beach Woes and Poolside Hang-ups with Innovative Glam Swim Attire

Los Angeles, CA,- April 13, 2011 – The sweltering heat is approaching and women of every dress size are fretting about their summer inhibitions. This year, Trunkettes (www.trunkettes.com) come blazing with an amazing, empowering mission: to emancipate women from the season of miserable liquid diets, painful Brazilian waxes, and dangerous over exercising. Founder Hilary Genga collaborated with chief design officer Kristen Evenson to create fun, fashionable, and unfussy Trunkettes –inspired by men's swim trunks to give women accessible and exciting choices during the most unforgiving of seasons. Genga has hired Eileen Koch & Company to cater to all their PR/consulting needs, taking the brand to a wider audience. It's time to bring the sizzling fun of summer to every woman!

Genga's Trunkettes are giving women the freedom to soak up the sun as well as swim, jump, rough-house in the pool, boogie board, surf, and even go cliff diving without the fear or slipping out of the tiny shreds of fabric we've come to know as swimwear. The line includes a myriad of trendy tops and bottoms – perfect for mixing and matching – to create new looks that are enthralling women across America. Trunkettes' pioneering designs are a hit with the media as well, landing the line and its founder in numerous media publications including The New York Post, GENLUX Magazine, The Chicago Tribune, Splash Magazine, The Tampa Tribune, and the Orlando Sentinel, among others.

Although Trunkettes swimwear is a big hit with 25-45 year old moms, Young Hollywood hasn't failed to take notice of the trendy fabrics and ensembles. Country songstress Carrie Underwood and young actress Dakota Fanning are just among the trendsetters who don their own chic Trunkettes.

Bring on the scorching sun as Trunkettes are finally making summer sexy accessible to all women again!

For more information on Trunkettes or to interview Hilary Genga, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


PUBLIC RELATIONS, LA (PR LA)

---

For Immediate Release


Iain Stewart Revolutionizes the Global Living Sector

LOS ANGELES, CA - April 4, 201 – International property connoisseur Iain Stewart, founder of Whole World Of Property (www.wholeworldofproperty.com), is creating a stir in the real estate sector as he unleashes his unprecedented expertise to the American masses. Making global investment more feasible than ever, Stewart's sought after investment and property locator services bring unique, trusted, and proven guidance to buyers and sellers of all wallet sizes. A purveyor of global property development for more than 15 years, Iain has enlisted the talents of Eileen Koch & Company, INC. for all of his public relations needs.

Touted by European luminaries and celebrity footballers as the property aficionado, Iain Stewart manages real estate around the world with prominent contacts in key countries including the United States, France, Turkey, and Spain, just to name a few. Known as an enigma in the world of real estate for his eccentric image and alluring personality, Stewart tells it like it is and his clients are the beneficiaries.

Founder of Whole World of Property and pioneer in international real estate, Iain Stewart takes a nouveau approach to worldwide investment. Tailored to fit both buyers and sellers appetites, Stewart has brought real estate to a whole new summit. Along with having a strong celebrity clientele, Iain attracts the masses to his services, providing presentation makeovers to properties in order to reach broader markets and yield higher returns.

Reshaping the real estate world one day at a time, Stewart has become a fixture in the industry, rendering incomparable insight on a national and global scale.

For more information or to interview Iain Stewart, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


PUBLIC RELATIONS, LA (PR LA)

---

For Immediate Release


HEARTBEATS FOUNDATION RENEWS PLEDGE TO CHILDREN OF CONFLICT
Musicians Lynn Harrell and Helen Nightengale Orchestrate A Fundraising Affair

LOS ANGELES, CA- MARCH 22, 2011 – Artist ambassadors Lynn Harrell and Helen Nightengale are proud to host an intimate fundraiser for their beloved HEARTbeats Foundation (www.heartbeatsforchildren.org). The cocktails and hors d'ouevres affair will be hosted at a private venue on March 27, 2011 at 5:30pm with proceeds going to impoverished children in areas of conflict.

The HEARTbeats Foundation is dedicated to uplifting the lives of children through the healing power of art and music. By ensuring better emotional development and providing them with an outlet for their hopes, fears, and dreams, the non-profit organization aims to give these children a voice and ensure that they are not forgotten.

In December of 2010, Harrell, Nightengale, and their team of program specialists, artistic bureaucrats, and a documentary crew traveled as far as Katmandu to bring their initiative to young Nepalese children. In collaboration with the Unatti Foundation in Bhaktapur, they established the HEARTbeats Music Center and welcomed scores of children to sing, learn, laugh, and heal. The inaugural trip was a true success; however, continued efforts are needed in the hopes of elevating the children from their tumultuous environment.

Infinitely moved by their experiences in Nepal, the HEARTbeats team seeks to renew its pledge to these children with the help of generous contributions from donors. Musical luminaries, philanthropists, and guests will be treated to a silent auction accompanied by an exclusive cello piece by Harrell, memorable musical acts by Christine Brewer, Randy Kerber, Steve Connell, Sekou Andrews, and Neil Comess-Daniels, as well as a special performance from HEARTbeats' upcoming CD "They Are Why We Sing" by the national award-winning choir from John Burroughs High School in Burbank.

For more information on the HEARTbeats Foundation or to interview Lynn Harrell or Helen Nightengale, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


PUBLIC RELATIONS, LA

---

For Immediate Release

Zelosport's Finger Football® Games up U.S. Military Both at Home and Abroad
Game Maker Zelosport Donates A Piece of Americana to the Troops

NORTH CANTON, OHIO- FEBRUARY 24, 2011 – From the living room table to Fort Hood, Texas and now Iraq, Zelosport's Finger Football® is spreading its tradition of fun and educational gaming further than ever before. Zelosport and Suarez Corporation Industries (SCI) are now bringing the award winning game to U.S. military stations throughout the world. Originally embraced by the U.S. Military in Texas, Finger Football has recently been delivered to Army training officials and ESL teachers in Iraq.

Making a big splash this year at the U.S. Military Base in Fort Hood, Finger Football has garnered even more stress reducing, focus sharpening, and skill building accolades from professional reviewers. To date, there have been two successful Fort Hood tournaments; an after school program for children and a Super Bowl challenge. The tournaments have only further reinforced the therapeutic value and exciting appeal that the legendary game provides – even in the most serious of environments. Following the national pride and family values Finger Football was created upon; Zelosport and SCI have initiated a program to bring their game to the U.S. Military stationed in Iraq.

With a shipment of games delivered in early February 2011, the goal is to implement Finger Football into a wide array of educational programs and leisure activities. ESL instructors in Iraq are eagerly anticipating the green light to utilize the resource in the classroom with their American Language course students.

Zelosport and Suarez Corporation Industries are spreading not only joy, but also learning with the Finger Football's debut in Iraq.

For more information on Finger Football, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


PUBLIC RELATIONS, LA

---

For Immediate Release


ATTENTION: LEWIS CIRCLE LEAPS TOWARDS SUMMER 2011 WITH EQUINE PRODUCT LINE TO SAVE THE SKIN OF YOUR HORSE

COSTA MESA, CALIFORNIA- MARCH 3, 2011 – Specialty show horse providers, Lewis Circle of Horses (www.lewiscircle.com) is gearing up for this year's scorching summer with a pressing agenda to save your horse. Built around years of pride in personal horse care, the premium equine skincare line protects your horse from sun damage that can cause inflamed skin, blisters, hair loss, liver and colic impairment, and even melanoma – more commonly known as skin cancer.

Founder Rebecca Lewis formulated this skincare line to prevent sun damage and maintain the health and beauty of your horse year-round. While the foremost area to protect is the face, the serum should also be applied to the body – particularly in light-haired breeds such as Appaloos's, Lipizzans, Paints, Pintos, Andalusians, and Grays. The Horse Sunscreen Lotion is available in two main scents – Coconut and Grass – which have proven to be favorable to the horses as well as their equestrian counterparts. The third scent, Citronella, affords the added bonus of repelling outdoor pests to ensure the most comfort for your equine companion.

Providers of beautiful show jumping horses worldwide, Lewis Circle places the same detailed attention given in their matchmaking services to the extra care and protection of their horses' overall longevity and happiness. With expert Lewis staff based strategically worldwide, Lewis Circle is able to provide their clients with the most remarkable show jumping horses.

For more information on Lewis Circle of Horses, or to interview Rebecca Lewis, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


PUBLIC RELATIONS, LA

---

For Immediate Release



LATE ROUNDERS GETS DRAFTED INTO THE WASHINGTON DC INDEPENDENT FILM FESTIVAL
Executive Producer Benjamin Suarez Takes Viewers Behind The Scenes of The Most Popular Game in The Land

Washington, DC, - FEBRUARY 24, 2011 – The envelope has arrived. Documentary film Late Rounders, which gives a never before seen, uniquely personal look inside the quest towards the NFLs golden key, has been announced as an official selection of the 2011 Washington DC Independent Film Festival. The award winning annual festival, to be held this year March 3rd through the 13th, showcases the best independent films from around the world. Late Rounders makes the draft in a playing field, which included over 2000 entries and only 110 selections. The film will make its world premiere at the DCIFF on March 13th at 3:30PM.

The passion-filled film of Executive Producer Benjamin Suarez and Director Evan A. Marshall, Late Rounders, follows a group of college football standouts as they begin their quest to make the 53-man roster of an NFL football team. Coming from a wide array of backgrounds and sharing one common goal, some of the players featured will see their dreams realized on draft day-while others will see their dreams fade away.

The candid, touching look inside the road to the NFL features 2010 hopefuls Corey Peters Defensive Tackle, University of Kentucky, Aaron Morgan Defensive End, University of Louisiana-Monroe, Alfonso Smith Running Back, University of Kentucky, John Conner Fullback, University of Kentucky, and Ray Fisher Cornerback/Kick Returner, Indiana University. Late Rounders also gives viewers a peek into the lives of two hardworking sports agents Michael Puterbaugh and Greg Tripp Linton as they ply their trade, heart, soul and mind, in an effort to get their clients to the big show. Both agents and advisors for HOF Player Representatives, Puterbaugh exudes power in quiet, as Linton wears his passion for their players and the game on his entire being.

All the hard work, years of commitment, everything... comes down to one day. Their personal stories come together inside a Kentucky sports bar on the biggest day of their lives draft day as cameras capture every win, every loss, and every moment in the struggle to become Late Rounders.

The 2011 Washington DC Film Festival will be held:
Thursday, March 3rd through Sunday, March 13th 2011

For the festival schedule and more information, please visit (www.dciff.org).

For more information on Late Rounders or to interview Director Evan A. Marshall and players John Conner and Corey Peters, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


PUBLIC RELATIONS, LA

---

For Immediate Release

YOUNG VISIONARY AND FILMMAKER BRINGS FORGOTTEN HISTORY TO THE 2011 NAACP IMAGE AWARDS
Director Tyrone Young's Filling The Gap is Nominated in The Category of Outstanding Television Movie, Mini-Series, or Dramatic Special

LOS ANGELES, CALIF- MARCH 1, 2011 – Tyrone Young joins the entertainment industry's celebrated luminaries with his 2010 film, Filling The Gap's nomination at The 42nd NAACP Image Awards on March 4, 2011.

Young has already garnered considerable acclaim throughout the industry with his debut film, True Adversity (2004) winning both a 2004 Telly Award and the 2004 Best Drama Award at the New York International Independent Film and Video Festival. His newest work, Filling The Gap, was conceived as an effort to alter the way African American children see themselves and their ancestors by highlighting the inventive and inspired contributions of African Americans during the antebellum era. Filling the Gap has woven storytelling and history into a film that has moved audiences to rethink the responsibility of friendship, the bonds of humanity, and the perseverance of the forgotten by retelling the roles of African Americans. Young collaborated with Florida-based historian Mary Fears to produce a historically accurate portrayal of the brave, compelling lives of African American skilled craftsmen, artists, inventors, and Union spies. The film is certain to enthrall audiences with this overlooked facet of history.

The independent film director and visionary is no stranger to Hollywood, having moved to Los Angeles in 1992. His excellent work in production quickly bolstered him through industry and allowed him to work with artists such as Tupac Shakur, Barry White, Geena Davis, Cake, Jewel, Dr. Dre, Ice Cube, and Luther Vandross. Shortly after, he formed Ellavision Entertainment in 2001 to produce films independently and fund his own documentaries, music videos, and commercials.

Melding technical skill, creative vision, and social responsibility, Tyrone Young is a filmmaker to watch. His talent fuels an important initiative to produce work that matters - films that both educate and entertain audiences and critics alike.

To interview Tyrone Young, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


PUBLIC RELATIONS, LA

---

For Immediate Release


POST-IT NOTES INVENTOR ALAN AMRON PENS THE TRUTH IN NEW TELL-ALL MEMOIR
"Post-it Notes" may be a famous trademark owned exclusively by 3M and recognized throughout the world, but it was not originally invented by 3M first, contrary to the ads. It was, in fact, invented by Alan Amron in 1973. Publicly available Court papers clearly document the invention's time line (Federal Case Index # 97-CV-7281-TCP/MLO, Amron vs. 3M, Minn, Mining). Now, more than three decades later, the truth is coming out.

LOS ANGELES, CALIF- FEBRUARY 22, 2011 –

This year marks the 30th anniversary of the Post-it Notes invention and publishers are now courting its original inventor to tell the real story of how this small item has become an indispensable part of modern society. After completing a mass mailing of 2000, actual working sample pieces to all the top stationery industry executives – including 3M – in the year 1974, inventor Alan Amron was selling and distributing samples of his newest creation at a trade show held at the Americana Hotel in New York City. Amron called this item "Press-on Memos," the same re-positional sticky notes the world has since come to know as "Post-it Notes." The public has been told this is a product straight from the innovative minds of the 3M company, as featured in their television ads. "Nothing, however, could be farther from the truth," states Amron.

Amron recalls 3M executives were impressed with his re-positional sticky notes product and its magical adhesive when he presented them with samples of both. He had worked out the technical details, including, but not limited to, the formulation of the re-positional rubber cement – both adhesive enough to stick, but not so adhesive as to leave a mess. Amron supplied 3M executives samples and documentation of his Press-on Memos and his special adhesive, and in return, they gave him their business cards and told him he would be contacted. After no such contact was made, Amron called the executives. He was informed that after careful review, the creative 3M engineers felt the product could not be manufactured without gumming up the machinery and that production would be too expensive.

Amron thought the deal with 3M was dead in the water, but as he observed, 3M was more impressed than they let on. "3M employed their ingenuity and corporate might to not only solve the formerly insurmountable technical and cost problems, but also to claim the product was their own."

All this has been laid out in publicly available Court documentation, Federal Case Index # 97-CV-7281-TCP/MLO, Amron vs. 3M, Minn, Mining. An expensive legal battle between the corporate giant and Amron resulted in the inventor's voluntary dismissal of the case to receive a minuscule fraction of what Post-it Notes has made for 3M to date.

Although Amron has since invented numerous successful and well-known products, he feels the time has come to set the record straight for his invention "that almost every civilized person on the planet has used to make life a little more convenient."

Closer examination of the settlement reveals that while Amron is not entitled to any of the money 3M has made from "Post-it Notes," he is free to claim that he invented "Press-on Memos" and his special magical adhesive as well as the rights to license or manufacture the invention as he created it 37 years earlier.

There is nothing in writing preventing 3M from claiming they invented Post-it Notes, thus the corporate giant continues to publicly claim they invented Amron's invention. This is what Amron finds disturbing: "Life continues as normal for 3M, and they continue to be the mythological company of innovation they portray on television and glossy ads, and saying it often enough makes it true in the eyes of an information-overloaded culture."

The 62-year-old New York inventor is now coming out as the "original inventor" of the Press-on re-positional sticky magical adhesive and memo combination. "Turns out, this corporate giant can't legally prevent me from telling the truth, the whole truth, and nothing but the truth." Amron's truth has been found so compelling that numerous publishers have been courting him for his story. He hopes his forthcoming book will trump what he calls "the great 3M marketing fiction."

Eileen Koch & Company is pleased to be providing all the PR consulting services for Alan Amron and aid the inventor in sharing his true story with the world.

For more information or to interview Alan Amron, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


PUBLIC RELATIONS, LA

---

For Immediate Release


CANADA'S PURVEYOR OF HIGH-END FASHION JEWELRY DAZZLES THE ACADEMY AWARDS
Founder Karen Buder's Sugarlime Jewelry Provides Exclusive Pieces for Gift Bags At The 83rd Annual Academy Awards

os Angeles, California, February 17, 201 – Karen Buder, upscale fashion jewelry designer to the stars is once again treating Hollywood to her fabulous, trendy pieces. This award season, Sugarlime Jewelry (www.sugarlime.com) is creating waves after being asked to provide their exclusive signature designs in the gift bags for VIP celebrities at The 83rd Annual Academy Awards. A-list recipients will include Oprah, Natalie Portman, and Sandra Bullock, among many others.

Sugarlime's dramatic designs are innovative and always on trend – striking the delicate balance between high-end quality and affordability. Fashioned from sterling silver, 14 carat gold fill, and sterling and gold plating, Buder's signature creations can be recognized by their stunning asymmetrical designed chains and unique filigree pieces. From teardrop earrings, to drop charm necklaces, and staple chain bracelets, fashion connoisseurs like Rebecca Romjin, Kim Cattrall, and Emily Mortimer are left addicted.

Canada's chic purveyor of trendsetting jewelry will be providing generous gift certificates and signature pieces – including a hand-curated mélange of the Dakota, Erin, Grace, and Alexandra necklaces and earrings in sterling silver and 14kt gold fill – for 100 VIP celebrity gift bags at the ultra exclusive 2011 Academy Awards Red Carpet Style Lounge held at The Four Seasons Beverly Wilshire Hotel on February 26, 2011. Sugarlime will join a select host of other high-end jewelry, footwear, couture gowns, and tuxedo designers in a "Style Lounge" for nominees, celebrities, press, and media to peruse and receive handpicked samples at the invite-only event.

For more information on Sugarlime or to interview Karen Buder, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


PUBLIC RELATIONS, LA

---

For Immediate Release


Endless Youth and Life Hits the GRAMMYs
EYL Revitalizes The 2011 GRAMMY Awards Style Lounge

BEVERLY HILLS, Calif., Feb. 8, 2011 /PRNewswire/ – Endless Youth and Life (EYL) (www.endlessyouthandlife.com), a smash mind and body, one-stop boutique concept, creates an experience exploring the numerous ways to stay young, healthy, and beautiful. On February 11th, EYL will be participating in Red Carpet Celebrity Gift Suites 2011 GRAMMY Awards Style Lounge held at The London West Hollywood Hotel. EYL's premiere visit to the GRAMMY's gifting center stage will begin at 11AM and run through 7PM in suite number "324". Star-studded guests from the music and cinema industry will be introduced to EYL's revolutionary product line aimed at enhancing life and beauty, extending youth, and overall promoting fuller mind and body health.

Through the constant search for enlightened wisdom elusive in common physical therapy and nutrition practices, Benjamin Suarez and Endless Youth and Life is quickly becoming the one stop source for seekers of innovative health/beauty products and knowledge. EYL unveils the secrets of the real fountain of youth, providing effective, cutting-edge, yet undoubtedly luxurious products and services in the spheres of nutrition, physical therapy, and cosmetic surgery, as well as a lush line of bath and beauty products available on their website and posh Beverly Hills boutique. From Dr. Frank Ryan's Abdominal Fat Reducer to expert staff knowledge including Celebrity Sports Nutritionist Rehan Jalali, EYL has effectively changed the landscape for a better you.

Featured items will include EYL's Super Food product line, Dr. Ryan's Skincare Line and Abdominal Fat Reducer, The Bunker weight loss formula supplement, and Dr. Abrishami's Quality Sleep Formula. Renowned nutritionist Rehan Jalali and top fitness model Timea Majorova will be on hand plus a few surprise guests! The event will be orchestrated by Red Carpet LA's CEORoger Zamudio. Young Hollywood will be sure to make an appearance including expected guests Ashlee Simpson, The Cast of Glee, and 3 Doors Down.

Endless Youth and Life at the GRAMMYs: The London West Hollywood Hotel 1020 N. San Vicente Blvd. West Hollywood, California, 90069 Friday, February 11, 2011 From 11 am to 7 pm

For more information on Endless Youth and Life, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


PUBLIC RELATIONS, LA

---

For Immediate Release
AMANDA ELIASCH EXPANDS HER CREATIVE TOUCH, PAIRS WITH HOLLYWOOD INTERIOR DESIGNER MARTYN LAWRENCE-BULLARD

BEVERLY HILLS, CALIF., - JANUARY 20, 2011 – Fashion Editor/photographer/writer and author, Amanda Eliasch (www.amandaeliasch.com) is taking her artistic abilities from the personal landscape to the public domain. Eliasch has partnered with multiple award-winning Los Angeles based interior designer, Martyn Lawrence-Bullard (www.martylawrencebullard.com), to transfer the mystical beauty created on other homes to her own home in Beverly Hills, CA, formally owned by the legendary actress, Janet Lee.

Known outside of her current professional realms for her uniquely envisioned, interior design prowess, Amanda has been re-imagining her own multiple dwelling spaces around the planet for over a decade. Transforming the norm into beautiful, embracing, and distinct masterpieces, Eliasch by demand and by passion, has decided to enter the interior design world for her own pleasure. The fashion photo editor of Genlux Magazine and author of Cloak and Dagger Butterfly, steps into the home spotlight pairing excitingly with Lawrence-Bullard, known for his eclectic and sophisticated, yet always-comfortable designs. The two creative heads, will collaborate using Amanda's style, to contrive something both fresh and unique.

From start to finish Amanda and Martyn's creation will incorporate and meld the two designers' complimentary styles. When their first masterpiece piece together is completed, Amanda will reside in the newly designed Beverly Hills home.

For more information on Amanda Eliasch, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


PUBLIC RELATIONS, LA

---

For Immediate Release
EKC SIGNS NEW YOUNG TALENT
Actress/Presenter/Singer, Isabella Blake Thomas, Selects Eileen Koch & Company INC. For Representation

LOS ANGELES, CALIF., - January 20, 2011 – Rising young starlet, Isabella Blake Thomas (http://www.isabellablakethomas.co.uk/), has made the leap across the pond to the studio world of Tinseltown. The eight-year old British native has chosen the guidance of Eileen Koch & Company INC. (www.eileenkoch.com) for all of her PR/Consulting needs. Known for discovering and developing Milla Jovovich at the start of her career, EKC played an integral part in the growth of Milla's success as we know it today and maybe lightening will strike again!

Carrying a voice and stage presence that screams "the wow factor, Isabella Blake Thomas is sure to be on the fast track, and on casting director's lists in the upcoming year. Isabella is currently represented in England and the United States with two high-end talent agencies. Making the move across country with her mother, she is just in time for Pilot Season. Preparing all her young life for this secondary stage in most young actresses journeys, Isabella is ready to show the particular eye of Hollywood what she's got.

In recent news, the young star just landed a movie role in Producer Andrew Kreisberg's (Vampire Diaries and Boston Legal) NBC Universal thriller, Red Faction, which is being filmed in Bulgaria. Based off the video games Red Faction: Guerilla and Red Faction: Armageddon, the movie has already been slated to be a huge success.

One to watch out for in 2011, Isabella brings with her the innate acting chops of fiery talented predecessors Evan Rachel Wood and Jena Malone. Eileen Koch & Company INC. are proud to be representing what is the next new young, new talent, Isabella Blake Thomas.

For more information on Isabella, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


PUBLIC RELATIONS, LA

---

For Immediate Release
RECORDING ARTIST ALYSSA ANJELICA JAMES SIRENS LOVE AND DESPAIR FROM "WITHIN"

LOS ANGELES, CALIF., - JANUARY 18, 2011 – Singer/songwriter/comedian, and actress, Alyssa Anjelica James, is preparing for the release of her highly anticipated full-length album titled "Within". This album hits all the key musical notes in listeners' hearts. AAJ has created a uniquely beautiful, heartbreakingly bittersweet sound.

Some songs on "Within" are derived from poems like "Firefly" and "Feel The Softness" while others come directly from personal experiences. There is a song everyone can relate to or be touched by. "Subway Gospel" was inspired by an experience AAJ witnessed on a New York City subway. Saddened and affected about the despair and brokenness she wrote the song that night..

This deep thought provoking album transcends the boundaries of typical, run of the mill, pop fare as every song is infused with love and passion. The determination of AAJ to create candid and authentic music plays evident all throughout "Within".

Watch out for the multi-talented, Alyssa Anjelica James, to take Hollywood by storm!

For more information on, or to interview Alyssa Anjelica James, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


PUBLIC RELATIONS, LA

---

For Immediate Release
HOF PLAYER COREY PETERS EYES SUPER BOWL ONE GAME AT A TIME
Atlanta Falcons' Defensive Tackle Embraces Playoffs Challenge

Atlanta, Georgia – January 14, 2011 – HOF Player Representatives' (www.hofplayer.com) client, big bodied, natural talent, Corey Peters pushes forward in his campaign towards Super Bowl 45. Still alive and strong in this year's playoffs, the Atlanta Falcons and Defensive Tackle, Peters, continue to exude confidence and poise as they work their way one step closer to the big Game.

His college football resume comes from the University of Kentucky, where he was named All-SEC as a senior. His impressive tally of tackles and sacks at Kentucky earned Peters the attention of NFL scouts and the elite sports management agency, HOF Player. Under the superb direction of agents Michael Puterbaugh, Greg "Tripp" Linton and David Calevski, HOF Player discovers young talent for the NFL. The agency headquarters, located in Ohio, has grown so rapidly that it has future expansion plans for Los Angeles.

Known for his hard working ethic, flash instincts, good awareness, and quick footwork, Peters quickly acclimated from the college playing field to the stage of the NFL. In his rookie season, the hard hitting, high stakes, games of the playoffs set as a test for Peters and his skills…a test that he is passing with flying colors. The defensive prowess of "Number 91" has arrived; offenses beware.

For more information on HOF Player Representatives or to interview Corey Peters, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


PUBLIC RELATIONS, LA

---

For Immediate Release
CELEBRITY SPORTS NUTRITIONIST REHAN JALALI SHAPES PLENTIFUL YOUTH AND ABOUNDING LIFE
Endless Youth and Life's Rehan Jalali Builds Healthy in 2011

Beverly Hills, CALIF., - JANUARY 13, 2011 – World renowned fitness expert and contributing partner in the smash mind and body, one stop boutique concept Endless Youth and Life (www.endlessyouthandlife.com), Rehan Jalali (www.rehanjalali.com) is taking his goal to "Change the World One Body at a time" to a new level. Altering nutritional and workout landscapes, Rehan is enhancing life quality and longevity with a fresh approach. Brain-child of Endless Youth and Life, Ben Suarez, has selected Rehan to spearhead the nutritional aspect of the company.

Always aiming at and attaining fullest potential, Rehan has worked with and continues to guide many Olympic and professional athletes and Hollywood's finest. Michael Strahan, current Fox Analyst and formerly of the New York Giants and "Rocky" himself Sylvester Stallone count the nutrition guru as a valued source of wisdom in their personal and professional lives. Jalali's current client list includes: Ben Affleck, Debra Messing, Forest Whitaker, Nicole Scherzinger, Halle Berry, Carlos Boozer, and Carmelo Anthony just to name a few. From Grid-Iron Heroes to Hollywood Icons to Rock and Rap Royalty, Rehan Jalali sets distinctive, individualized curriculums tailored for his clients and their vast arenas of play.

Rehan is the author of several books including "The Six-Pack Diet Plan" and the "Sports Supplement Buyers Guide". Certified Sports Nutritionist (C.S.N.), Fitness Show Radio Host, Scientific Writer, Monthly Columnist, Model, President of the Supplement Research Foundation, and Former Bodybuilding "Mr. Texas" Title holder, Rehan utilizes a spectrum of mediums, experiences, and developments to reach the masses with his positive lifestyle message. Was called "The sharpest young tool in the nutritional shed and one of the sharpest young minds in fitness." by the Washington Post and Mens Fitness magazine described him as one of the top 2 dietary supplement experts in the country!

For more information on Rehan Jalali and Endless Youth & Life, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


PR COMPANIES

---

For Immediate Release
PROFESSIONAL SPORTS MANAGEMENT AGENCY HOF PLAYER SELECTS EILEEN KOCH & CO. FOR REPRESENTATION

LOS ANGELES, CALIF., - JANUARY 11, 2011 – HOF PLAYER REPRESENTATIVES (www.hofplayer.com), a sports management agency, has selected Eileen Koch & Company, EKC., INC (www.eileenkoch.com) for all of their PR & Management needs. The agency, located in Ohio, has now expanded their operations to Los Angeles, CA. Under the direction of marketing heavyweight, Suarez Corporation Industries and agent, Michael Puterbaugh, HOF Player continues to produce top tier talent in the NFL.

HOF Player works with athletes from their pre-professional days through their career, providing in-depth personal training and business guidance from top experts in each respective field.

Utilized by some of the best new players in the NFL and CFL such as New York Jets Fullback Rookie sensation John Conner, Aaron Morgan, Alfonso Smith, Corey Peters, and Ray Fisher just to name a few, HOF has been making their mark in giant fashion, garnering major positive results and respect in the pro-athlete community.

HOF employs the know how of their parent company, direct marketing advertising firm, Suarez Corporation Industries (SCI). Directly associated with SCI, they utilize the opportunities and advantages of the major marketing corporation for their clients continued career growth.

For more information on HOF Player Representatives, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


PR COMPANIES

---

For Immediate Release
HOF PLAYER JOHN CONNER SHAKES THE NFL’S GRIDIRON


New York, NY – January 11, 2011 – HOF Player Representatives’ (www.hofplayer.com) hottest client, New York Jets Fullback John Conner, is shining in the NFL as a hard-hitting phenomenon. Regarded as one of the best fullback prospects in the 2010 NFL Draft, Conner is often compared to football legends of the past that hit fearlessly and with intent. Regularly featured on HBO’s docu-series Hard Knocks, for his standout and literally breathtaking performances during the Jets’ training camp, Conner is stamping his name in the NFL as one to watch this year.

Nicknamed “The Terminator” for his bone crushing style of play and shared name with the iconic film’s lead character, the 2009 College Football All-American is proving to be an all around asset and go to player for the Jets. On Special Teams or on the line blocking, catching, running, and hitting, coaches quickly are coming to understand Conner as the guy who can get it done.

Not afraid of contact and set on making a name for him self on offense, John Conner is shaking the NFL’s gridiron the way he was meant to…hitting hard, very hard.

For more information on HOF Player Representatives or to interview John Conner, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


PR COMPANIES

---

For Immediate Release
Neil Comess-Daniels Delivers with “On This Day & All The Time”
FROM A CHILD’S PERSPECTIVE

LOS ANGELES, CA: – Truly gifted singer-songwriters are hard to come by and tough to live without. It takes a rare commingling of intelligence, melody, spunk & spirit to make a record genuinely memorable.

Thankfully such is the case with the heartfelt, highly anticipated release of Neil Comess-Daniels CD for young listeners On This Day & All The Time, which will be available almost immediately.

The music is as pleasing and catchy to the adult ear as it is for kids. Simply put, On This Day & All The Time is UNIVERSAL! It speaks to all people, all ages, all ethnicities and all religions. It transcends social and racial barriers with one simple, common theme: that we are all created equal and that there is hope where there is love. A message that is as celebratory as it is inspiring!!!

With instant hits like Faces in the Mirror, These Things (I’d Like To Teach You) or the encouraging Sometimes I Sing My Own Song, and of course the stirring title track On This Day & All The Time, you’re guaranteed a kaleidoscopic ride through and from a child’s mind. This is what makes Neil Comess-Daniels’ music as accessible as it is unique. And as the sprawling artwork on the CD indicates (including a brilliant coloring opportunity for kids on the inside sleeve) this offers a colorful, imaginative, clever, inspiring journey into the heart and soul of what it means to be alive-from a child’s eye!

For more than thirty years Neil has been enchanting young audiences as a teacher and camp song leader-experiences and ideas that have shaped and finally culminated in this creation. Lyrically these songs have a strong sense of history, poetry, and moral value: they teach while they entertain. These are songs of joy, steeped in a rich, heritage common to us all that remind us who we are as people and, perhaps most importantly, from where we’ve come and where we need to go.

As a Rabbi, Neil has long since incorporated music into his work. A natural and expressive communicator, he brings as much passion to the pulpit as he does to the page. A true talent, a spiritual pioneer with a serious social conscience, Neil Comess-Daniels has chaired the Martin Luther King, Jr. Westside Coalition and the Interfaith Holocaust Service. He also serves on the board of the Abrahamic Faiths Peacemaking Initiative and on the Rabbinic Advisory for JStreet. A graduate of UCLA, he was ordained in 1979 at the Hebrew Union College and is often asked to mentor young rabbinic students. He was the founding rabbi of Temple Shir Shalom, one of the two temples that have come together to become Beth Shir Shalom.

Sharing his profound wisdom and generous gifts with the world, On This Day & All The Time confirms that Neil Comess-Daniels’ DAY and a TIME has certainly come!!! The album is for sale at www.neilsongs.com, www.CDBaby.com or can be downloaded for just $9.99. Get it now!

To interview or book Neil Comess-Daniels, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


PR COMPANIES

---

For Immediate Release
OHIO FEDERAL COURT DENIES D.O.J. OBAMACARE STAY, U.S. CITIZENS ASSOCIATION LAWSUIT PROCEEDS AS SCHEDULED

LOS ANGELES, CALIF: – On December 20, 2010, Judge Davis Dowd, of the U.S. District Court, Northern District of Ohio, issued an order denying the Department of Justice’s request to stay the U.S. Citizens Association v. Barack Obama suit until after the Sixth Court appellate proceedings of Thomas More v. Barack Obama. The decision backs the U.S. Citizens Association’s (U.S.C.A.) argument that not all issues will be resolved by the Sixth Circuit in Thomas More. Three out of five counts petitioned by the U.S.C.A. are singular to the case against Obama and Obamacare.

Awarded very fast court filing deadlines, U.S.C.A. is moving forward with their case to be briefed with motions for summary judgment and responses by January 24, 2011. An early to mid February Judge Dowd decision is expected. From that point the case will be transferred and heard in the Sixth Circuit Court of Appeals with a scheduling order expected around April or May of 2011. This would place the U.S.C.A’s hearing in advance of the court’s decision in the Thomas More case.

The three claims U.S.C.A does not share with More and that are unique in the country to the U.S.C.A v. Obama case are that the new healthcare law violated the freedom of expressive & intimate association guaranteed by the First and Fifth Amendments, the Due Process Clause of the Fifth Amendment and the constitutional right to privacy. In his denial of the defendant’s request for stay, Judge David Dowd’s decision stated, “After carefully considering the parties’ arguments and their respective positions, the Court concludes that the balance of interests in this case weighs in favor of the plaintiffs and expeditious resolution so that the case can advance an appeal”.


PR COMPANIES

---

For Immediate Release
EKC SIGNS NEW YOUNG TALENT
Actress/Singer Melissa Stomber Selects Eileen Koch & Co. For Representation

LOS ANGELES, CALIF: – Rising young starlet, Melissa Stomber, has made the leap from the stage setting of the Big Apple to the studio world of Tinseltown. The twelve-year-old New York native has chosen the guidance of Eileen Koch & Company INC. (www.eileenkoch.com) for all of her theatrical and musical PR/Management needs. Known for discovering and managing Milla Jovovich, EKC played an integral part in the growth of Milla's success as we know it today and maybe lightening will strike again!

Carrying a voice and stage presence that screams “the wow factor”, Melissa Stomber is sure to be on the fast track, and on casting director’s lists in the upcoming year. Making the move across country with her mother, she is just in time for Pilot Season. Preparing all her young life for this secondary stage in most young actor’s journeys, Melissa is ready to show the particular eye of Hollywood what she’s got.

One to watch out for in 2011, Melissa brings with her the innate acting chops of fiery talented predecessors Evan Rachel Wood and Jena Malone. Eileen Koch & Co. INC. are proud to announce their PR and Management representation of this “what’s next” young, new talent, Melissa Stomber.

For more information on Melissa,please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


PR COMPANIES

---

For Immediate Release
Ohio Federal Court Permits U.S. Citizens Association Lawsuit Against Obamacare to Proceed

LOS ANGELES, CA--(Marketwire - December 7, 2010) – Judge David Dowd, of the U.S. District Court, Northern District of Ohio, issued an order on November 22, 2010, denying the U.S. government's request to dismiss the U.S. Citizens Association and two of its members (U.S.C.A.) lawsuit on the basis of standing, ripeness, or the Anti-Injunction Act. The Ohio court recited two earlier federal decisions from Michigan and Virginia, which ruled on the identical issues when it stated: "The financial planning must take place well in advance of the actual purchase of insurance in 2014... There is nothing improbable about the contention that the Individual Mandate is causing plaintiffs to feel economic pressure today."

The U.S. District Court of the Northern District of Ohio also held that the lawsuit will proceed and not be dismissed on the issues regarding whether the mandatory requirement to purchase health insurance violates the Commerce Clause in Article I and the Necessary and Proper Clause of the U.S. Constitution.

The Federal Court dismissed U.S.C.A.'s claims that three additional constitutional safeguards were violated with the passage of the Patient Protection & Affordable Care Act. The Court, in its decision, had no analysis nor reasoning when it dismissed the U.S.C.A.'s claims that the new healthcare law violated the freedom of expressive & intimate association guaranteed by the First and Fifth Amendments, the Due Process Clause of the Fifth Amendment and the constitutional right to privacy.

The Court shall be issuing a scheduling order in the not-too-distant future for the filing of the Motion for Summary Judgment and its response.


PR COMPANIES

---

For Immediate Release
How MySetLife.com's New App Is Revolutionizing the Film Industry, Mobilized

LOS ANGELES, CA--(Marketwire - December 7, 2010) – With the wildly popular iPhone/Droid App-mania, coupled with the Internet's social/professional network explosion, the film biz just got a serious boost from forward thinking, sharp minded Bryan Du Toit, whose http://MySetLife.com is about to go global. What Du Toit has so ingeniously fashioned is a customized iPhone Application with virtually everything a filmmaker, in any capacity, anywhere in the world would need.

Old/new school global film networks are limited in their expectations by rolling with the assumption that a highly mobile professional filmmaker could be strapped to his laptop to exchange information, which explains the woeful fate of so many of these start-ups. http://MySetLife.com's iPhone friendly App eliminates this serious limitation. The conception couldn't be more inspiring, nor the timing more ideal. After a solid year of intricate design and painstaking coding, MySetLife is about to be unleashed!

http://MySetLife.com is essentially designed specifically with filmmakers in mind, though artists, photographers, actors, writers, etc. will benefit as well. Offering the unique tools and connectivity today's moviemakers need, MySetLife offers career equilibrium allowing for immediate representation of their work, in the many complicated fields of the industry.

Instantaneous mobile access to the entire body of their material (for either on the spot reference or to simply share information) makes MySetLife's possibilities limitless. In short, what MSL has done for filmmakers is simply this; customized all of the most convenient features of other social and professional networks and handed it to them on their own new mobile network. Suddenly one has instant access to everything they've created, in their hands, on their iPhone/iPad or iPod Touch-it's almost too much! Gone are the days of and lack of preparedness or missed opportunities. There are no second chances in this game and the ability to suddenly summon your own personal artistic arsenal proves invaluable. It's a swipe and a click away!

Just when you thought the App couldn't get better for the production professional, MySetLife has partnered with http://ProductionNotices.com, the United States' largest up to the minute production job listing service, in order to provide its users with the most current opportunities. In addition, the MySetLife app also has a built in microsite feature for http://TalentAndProduction.com. This feature allows international users mobile access to a large global film forum, international production jobs, and a huge international resource directory.

On the practical side MySetLife can easily store and sort contacts by Name or Department, as well as keep track of timecards, invoicing, scheduling and the numerous and often laborious tasks involved with the industry's day to day.

One small App for the iPhone...one giant leap for today's filmmaker!

To interview Bryan Du Toit, please contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


PR COMPANIES

---

For Immediate Release
Beverly Hills Rocks With Endless Youth and Life Opening Celebration

BEVERLY HILLS, CA--(Marketwire - November 19, 2010) – Last week on Thursday, November 11, 2010, Beverly Hills' Bedford Drive ignited with the much-anticipated opening of good health and full life resource boutique Endless Youth and Life (www.endlessyouthandlife.com). The star studded opening party which was held in the EY&L boutique at 452 N. Bedford Drive, and in a tented off party area situated directly behind the store, mingled on until past one o'clock in the morning. The turn out to welcome the health, beauty, and wellness brand to Beverly Hills was so large that, at one point, the gala neared a shut down by local authorities. The over four hundred guests, fans, and clients excitedly in attendance were deemed too many by the Beverly Hills Police for the two hundred and fifty person capacity tents.

The evening's festivities were hosted by EXTRA star Lauren Sanchez and charged with red carpet arrivals illuminating Bedford Drive's night with stars from Kris and Bruce Jenner to Hollywood icon Ryan O'Neal. The young, rising stars of the Hollywood scene showed up to celebrate the opening and stayed late browsing the merchandise, and picking the brains of the EY&L staff over hors d'oeuvres and cocktails. A portion of EY&L's expert staff, Beverly Hills plastic surgeon Dr. Randal Hayworth, Nutritionist Rehan Jalali, former Mr. Universe and Mr. America David Dearth, Personal Trainer Adam Ernster, and renowned brow and eye expert Anastasia Soare, were in attendance, eagerly answering partygoers' questions.

A silent auction took place throughout the evening to benefit worldwide children's medical charity Operation Smile. The funds raised by the auction will be used to help improve the health and lives of children and young adults born with cleft lips, cleft palates and other facial deformities. Since its founding in 1982, Operation Smile volunteers have treated more than 150,000 children and counting.

With a positive lifestyle core, dedicated to the pursuit of good health and a full life, The EY&L boutique continues the new, all encompassing frontier that they have set the standard for online. With invaluable health, beauty and life resources and their unique "now and future" concept, EY&L's Bedford Drive flag ship opening has made immediate impact on Beverly Hills' landscape.

Endless Youth and Life is located at 452 North Bedford Drive, Beverly Hills, California 90210 and is serving clients Monday through Friday from 10:00 AM to 6:00 PM, and appointment only on Saturday.

For more information about Endless Youth and Life or to interview the founders, call Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


PR COMPANIES

---

For Immediate Release
Brazilian Blowout Proven Safe by Oregon OSHA
Exposure to Cosmetologists and Clients Is Well Below OSHA's Air Level Requirements

LOS ANGELES, CA--(Marketwire - November 10, 2010) – On October 29, 2010, Oregon OSHA released results of a comprehensive air monitoring study conducted across seven salons. Each case yielded Formaldehyde exposure levels well beneath OSHA's Action Level, Permissible Exposure Level, and Short-Term Exposure Level. OSHA's Action Level of 0.5 parts per million is the most stringent level of exposure set by the Federal Occupational Safety and Health Administration.

The average Formaldehyde gas exposure level for the seven salons tested by Oregon OSHA was 0.079 parts per million; over six times lower than the OSHA Action Level of 0.5 parts per million.

Sample Case Study #7 (cited directly from Oregon OSHA's recent report entitled "Keratin Based" Hair Smoothing Products And the Presence of Formaldehyde):

Case 7: The seventh salon had four stations with a false ceiling. No doors or windows were left open and the stylist did not use any fans during the treatment. She did not wear gloves.

Breathing zone samples were placed on the stylist during the process, which took 94 minutes. The samples were changed every 15 minutes. Samples were also placed to the right of the stylist, near the stylist's sink and to the left of the stylist. The stylist's peak exposure was 0.471 ppm, while applying the solution. Her average exposure during the procedure was 0.255 ppm and the 8 hour average was 0.050 ppm.

The results did not exceed the 8-hour limit and it is unlikely that multiple treatments would have done so.

CONCLUSION: Air sample tests conducted by Oregon OSHA demonstrate thatFormaldehyde exposure levels are safely below OSHA's Action Level.

For more information, contact Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


PR COMPANIES

---

For Immediate Release
NEW BOUTIQUE EMBODIES BH LIFESTYLE OF ‘ENDLESS YOUTH & LIFE’

BEVERLY HILLS, Calif.– November 9th, 2010 – Health, beauty and wellness brand Endless Youth & Life unveils a new epicenter for the Beverly Hills lifestyle with the opening of its flagship boutique on the iconic Bedford Drive.  The boutique is partnering with Operation Smile to throw a star-studded gala, hosted by Extra!’s Lauren Sanchez, on Thursday, Nov. 11, at 7 p.m., to introduce the Beverly Hills community to the premier lifestyle brand of 2011.  

Endless Youth & Life is dedicated to the pursuit of good health and a full life.  The website, http://www.endlessyouthandlife.com, provides men and women everywhere with invaluable resources relating to health, diet and medicine, including a directory of trainers, doctors, dentists, and nutritionists, and an online store featuring top-shelf dietary supplements.  

The EYAL staff includes Beverly Hills plastic surgeon, Dr. Randal Hayworth, nutritionist Rehan Jalali, former Mr. Universe and Mr. America, David Dearth, personal trainer Adam Ernster, and renowned brow and eye exert, Anastasia Soare, to name a few.  Their product line includes an array of micronutrients that help the body slim and cleanse, reduce wrinkles and free joints of pain, anti-aging products, tanning solutions and bronzing powders, as well as Dr. Frank Ryan's exclusive line of nutrients and beauty products.    

At this tented alleyway bash, party guests—to include Kris and Bruce Jenner, among other celebrities—will enjoy music, cocktails and hors d’oeuvres as they mingle and browse the merchandise, which includes vitamins and supplements, beauty products, and diet and weight loss items. Meanwhile, they’ll know they partied for a good cause, as a silent auction will be held to benefit Operation Smile.  

Founded in 1982, Operation Smile, headquartered in Norfolk, Virginia, is a worldwide children’s medical charity whose network of global volunteers are dedicated to helping improve the health and lives of children and young adults.  Since its founding, Operation Smile volunteers have treated more than 150,000 children born with cleft lips, cleft palates and other facial deformities and today, the organization has a presence in more than 60 countries.  In addition to contributing free medical treatment, Operation Smile trains local medical professionals in its partner countries and leaves behind crucial equipment to lay the groundwork for long-term self-sufficiency.     

For more information about Endless Youth & Life or to interview the founders, call Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (LA PR).


PR COMPANIES

---

For Immediate Release
ACCESS HOLLYWOOD LANDS FIRST INTERVIEW WITH
MORNINGSIDE RECOVERY

LOS ANGELES– Sept. 27, 2010 – LOS ANGELES– Sept. 27, 2010 –In light of Lindsay Lohan’s imminent return to rehab, two representatives from drug, alcohol and mental illness treatment facility Morningside Recovery (http://www.morningsiderecovery.com) are set to appear on NBC’s Access Hollywood tonight to comment on Lohan’s ongoing struggle with substance abuse. Morningside Recovery, which is located in Newport Beach, Calif., was the rehabilitation center initially chosen for Lohan by Judge Marsha Revel, prior to the court’s decision to send the actress to UCLA Medical Center instead.

Morningside representatives Candace Bruce, CEO, and Kenneth Perlmutter, Ph.D., will share with Access Hollywood viewers their facility’s take on Lohan’s recovery, including what it might have done differently had it treated the star. There has long been speculation that Lohan’s family issues, paired with an inadequate length of stay at a qualified treatment facility, have contributed to her repeated relapses. Morningside Recovery uses a standard 90-day treatment plan, and implements an extremely family-focused approach.

"It has been our experience in treating young adults in particular that 30 days is simply not enough to have a strong enough recovery foundation for sustainable recovery," said Clinical Director Dr. Perlmutter. "In addition, in our expertise in treating this population, it is imperative for the client to have the opportunity to incorporate their recovery and support network into their daily living. Most 30-day programs agree and teach this in concept, Morningside's unique model allows them to live it while still having the clinical support they need to meet the challenges of everyday living."

Bruce and Perlmutter can be seen on Access Hollywood tonight at 7:30 p.m. on NBC. For more information about Morningside Recovery or to interview the staff, call Eileen of Eileen Koch & Company, a public relations firm, at 310-441-1000, or email Eileen@eileenkoch.com (a PR Firm).


PR LA

---

For Immediate Release
LINDA MASQUEFA HANDBAGS MAKE BEVERLY CENTER DEBUT
DURING 'FASHION'S NIGHT OUT'

LOS ANGELES– September 10, 2010 – Los Angeles fashion mecca Traffic will officially welcome the arrival of Linda Masquefa (www.lindamasquefa.com), an emerging line of artisan exotic skin handbags, during the Fashion’s Night Out festivities at its Beverly Center Location, the evening of Friday, Sept. 10.

Known for carrying an eclectic mix of the hottest high-end contemporary brands, like Alexander Wang and Jean Paul Gaultier, Traffic has long been a go-to spot for LA fashionistas. The Beverly Center’s Traffic Women recently placed its first order for Linda Masquefa handbags, which includes day and evening pieces that range in price from $800 to $3000.

These coveted, handmade creations will grace the runways in the hands of the Traffic models at the Fashion’s Night Out fashion shows.

Los Angeles-based Linda Masquefa is one of the premiere handbag designers in the US who works with exotic skins. Masquefa received the inspiration for her luxe line several years ago while vacationing in Panama, where she became infatuated with crocodiles. She wanted to find a creative way to capture the essence of these exotic animals and transport it stateside for other chic women to enjoy. She scoured the world for the finest hardware and most skilled artisans, and, a year later, the Linda Masquefa brand was born. In the two years since its launch, the line has made an impressive name for itself on the West Coast fashion scene, cropping up on red carpets and glossy magazine spreads alike.

This season, Masquefa has expanded her line to include daytime bags, in addition to the elegant evening clutches for which the brand is known. Still crafted from the most exclusive materials, the bags are intended to provide the Linda Masquefa woman with daytime pieces that are equal parts stunning and wearable.

For more information about Linda Masquefa or to interview the designer, call Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email Eileen@eileenkoch.com (a PR Firm).


PR LA

---

For Immediate Release
EILEEN KOCH & CO. TO REPRESENT PREMIUM TOP HOUSE HERALDRY CLOTHING

CHARLOTTE, NORTH CAROLINA – SEPTEMBER 10, 2010 - Eileen Koch & Company INC. – (www.eileenkoch.com) proudly announces the representation of inspired design clothing company Heraldry (www.heraldryclothing.com). Specializing in high-quality tops for men and women, Heraldry aims to set a new standard in style, quality and comfort, through their innovative approach of inspiration, fabric selection, and construction. Eileen Koch, and her staff are excited to place their unique spotlighting skills into effect for the refreshingly hip, newly born Heraldry.

Founded in Charlotte in 2009, Heraldry is jelled on their strong principles of supporting American jobs, designing with their customer's needs in mind, and fair pricing ethics. Their mission is to provide to their clientele, innovatively designed modern and stylish garments, unrivaled and at competitive prices. Maintaining a base in Charlotte, all of Heraldry's garments are produced in Los Angeles, California, ensuring quality, integrity and positive contribution to the States' textile industry future.

Hallmarking Heraldry's super soft tops are carefully thought-out motifs, which are spawned from personal inspiration or experience, giving them individual life and step ahead character. Melding catchy with sophisticated, detailed with conservative, and striking with subtlety, Heraldry's tops emit distinction while enhancing the wearer's own personal style and energy. Constructed from one-hundred percent cotton and enzyme washed for soft feel comfort and married with nouveau design practices make these tees, much, much more than tees.

In August 2010, Heraldry announced the launch of their newly revamped website. Fully equipped with blog, press and events, and customer care areas, as well as, of course shopping; Men, Women, and Sale, the new site is customer friendly and geared toward global reach.

The entire Heraldry Clothing line can be viewed at www.heraldryclothing.com.

For more information on Heraldry Clothing, or to interview Heraldry's owners, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email Eileen@eileenkoch.com (a PR Firm).


PR LA

---

For Immediate Release

BEVERLY CENTER'S 'TRAFFIC' WELCOMES EXOTIC HANDBAGS BY LINDA MASQUEFA

LOS ANGELES– September 4th, 2010 – LA fashion hotspot Traffic will now carry up-and-coming exotic skin handbag line Linda Masquefa (www.lindamasquefa.com) at its Beverly Center location.

Founded in 2008, the Los Angeles-based line sought to fill a niche in the US for artisan evening handbags made from exotic skins like python, ostrich and stingray. Designer Linda Masquefa received the inspiration for her luxe line while vacationing in Panama, where she became infatuated with crocodiles. She wanted to find a creative way to capture the essence of these exotic animals and transport it stateside. A year later, the Linda Masquefa brand was born, and has since made an impressive name for itself on the West Coast fashion scene.

This season, Masquefa has expanded her line to include daytime bags, in addition to the elegant evening clutches for which the brand is known. Still crafted from the most exclusive materials, the bags are intended to provide the chic, young Linda Masquefa woman with daytime pieces that are equally stunning and wearable.

Known for carrying an eclectic mix of the hottest high-end contemporary brands, like Alexander Wang and Jean Paul Gaultier, Traffic has long been a go-to spot for LA fashionistas. The Beverly Center’s Traffic Women recently placed its first order for Linda Masquefa handbags, which includes both day and evening pieces that range in price from $800 to $3000.

For more information about Linda Masquefa or to interview the designer, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email Eileen@eileenkoch.com (a PR Firm).


PR LA

---

For Immediate Release
MORNINGSIDE RECOVERY REPRESENTED BY EILEEN KOCH

LOS ANGELES (AUGUST 4, 2010) – Morningside Recovery (www.morningsiderecovery.com), an exclusive addiction and dual diagnosis facility in Newport Beach, is working with the esteemed public relations firm Eileen Koch & Company INC. (EKC) for the company's representation. EKC will assist in media relations and provide PR and communications support for the renowned treatment center.

Morningside Recovery provides industry-leading drug and alcohol rehabilitation, mental health and dual diagnosis treatment services. With several private settings and state licensed detoxification facilities located throughout the area, Morningside offers the best temporal and scenic environment for those suffering from drug addiction, alcoholism, and/or co-occurring disorders through their journey to recovery.

The treatment center, which is staffed 24 hours a day, offers a variety of programs that provides individuals and families afflicted with co-occurring disorders with the support they need for recovery.

Morningside's specialty program focuses on the "stuck" young adult. Many can be thought of as failing to thrive or experiencing delayed separation and individuation. Today's generation of young adults (18-30) has been adversely impacted by socio-cultural forces which impede individuation. Take it one step further and find drugs, alcohol and prescription medications necessary to manage everyday life despite its adverse consequences. This compounded with social anxiety, depression, or unreasonably low self-esteem reinforces the delayed individuation, distraction, disorder, and disconnection which saturate the alcoholic family home atmosphere.

Morningside's programs present a continuum of care that starts with stabilization and invites each client and their family to explore and heal the wounded family system and its associated difficulties to a place of responsibility for their recovery solidifying that into an independent recovery lifestyle. By utilizing a multi-disciplinary approach that offers each client the opportunity to uncover the underlying issues related to his or her addiction and/or mental health problems its clients can have the life they were meant to live.

Through EKC's strategic guidance in PR and marketing, Morningside aims to further its cause in bringing awareness to the substance abuse in this country, as well as helping individuals find a clear path to recovery.

For more information or to interview Morningside Recovery's Executive Clinical Director, Kenneth Perlmutter, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email Eileen@eileenkoch.com (a PR Firm).


PR LA

---

For Immediate Release
TWO-TIME X GAMES CHAMPION JOSH HANSEN TO THROW FIRST PITCH AT DODGERS-METS GAME
ON JULY 24

LOS ANGELES (JULY 20, 2010) –  Following a highly successful season and a recent appearance in the final season of the "The Hills," motocross champion Josh Hansen, 26, will take the pitcher's mound this Saturday at 1:10 p.m., at Dodger Stadium.

Hansen is currently preparing for his third consecutive gold medal at next week's X Games 16 in Los Angeles. Known for his natural talent and inimitable smooth riding style, he secured back-to-back X Games victories in 2008 and 2009 during the Men's Moto X Super X event. This year, he'll be competing in the Best Whip, Speed & Style, and Super X events.

Catch Josh shoot for his gold medal three-peat attempt at Super X during X Games 16 at the L.A. Coliseum on Thursday, July 29. Tickets are $16 at www.ticketmaster.com/xgames. For a full schedule, visit www.xgames.com.

Follow Josh Hansen on Facebook (http://www.facebook.com/joshhansen100) and Twitter (@JoshHansen100).

For endorsements and sponsorships, contact Matt Meyerson, RPRT, matt@rp-rt.com, or 310-284-8510.

For more information or to interview Josh Hansen, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email Eileen@eileenkoch.com (a PR Firm).

About Josh Hansen
Many have said that Josh was destined for championship since birth. With a combination of God-given talent and world-class mentorship from his father, renowned former national and world champion Supercross rider Donnie Hansen, it's not surprise that he quickly rose to greatness. In January, renowned motocross coach Mitch Payton selected Hansen to ride the West Region for the Monster Energy/Pro Circuit team. Making what many have called a comeback after a hiatus from racing in 2009, Hansen finished at the top of the season, winning the final round of the 2010 Supercross West Lites series at Salt Lake City, placing second at the AMA East/West Shootouts in Vegas, and concluding top 10 overall. Today, Josh is regarded as one of the top motocross riders in the world, having won numerous national and international titles, including two gold medals at the 2008 and 2009 X Games motocross circuit.


PR LA

---

For Immediate Release
PHILANTHROPIST FRANCES HAYWARD LAUNCHES 'AMIGO THE POTCAKE' WEBSITE
- New Site Aims to Educate Children on the Importance of Kindness to Animals -

LOS ANGELES (July 20, 2010) –  Philanthropist and animal rights activist Frances Hayward extends her cause to include the launch of a multi-media entertainment project centered on canine character "Amigo The Potcake." The comprehensive development includes a new playful website for children, www.AmigoThePotcake.com, that teaches the significance of being kind to animals.

Amigo's character is based on a real-life 'potcake' (Bahamian native dog) who was rescued by Hayward in the Bahamas and soon became a hero and superstar in the Islands. The term 'potcake' refers to the "cakes" they were fed – the hard crunchy bottom of a pot of peas and rice, a common local dish. Potcakes first arrived as the companion animals of the original settlers during the Revolutionary War. Through the years, they bred to form a unique breed of their own.

Amigo's pioneering and adventurous spirit inspired an entire movement of animal welfare initiatives in the Bahamas and abroad. He soon became the "spokesdog" of BEKiND (www.bekind.org), a nonprofit organization that partnered with The Humane Society of the United Sates to promote awareness and sympathy for the plight of animals, and to help alleviate animal suffering worldwide.

Inspired by the impact Amigo made as a rescued animal, a group of writers and artists joined to advance Amigo's cause by launching a multi-media venture centered on 'Amigo The Potcake' as a cartoon character. Hayward's goal for the new endeavor is to gently present the realities of irresponsible treatment of animals through simple, contemporary stories that inspire parents and children to get involved in the fight for kindness and humane treatment of animals worldwide.

Geared for children of all ages, the new Amigo the Potcake website features interactive content, including make-your-own-adventure e-books that depict Amigo on daring expeditions as he rescues his friends from the same perils that animals face today. A fun and educational music video and a sing-a-long page can also be found on the site. In the coming months, plans for Amigo The Potcake include children's books, a TV series, and a possible animated film.

To interview Frances Hayward, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email Eileen@eileenkoch.com (a PR Firm).


PR LA

---

For Immediate Release
X GAMES CHAMP JOSH HANSEN SHOOTS FOR THREE-PEAT VICTORY

LOS ANGELES (JULY 20, 2010) –  Motocross champion Josh Hansen revs up for his third consecutive gold medal at this summer's X Games 16 in Los Angeles. Hansen, known for his natural talent and inimitable smooth riding style (inherited from his father, Donnie Hansen, former world supercross champion), secured back-to-back X Games victories in 2008 and 2009 during the Men's Moto X Super X event.

Following a comeback season, the 26-year-old has been invited to compete in this year's following main events: Best Whip, Speed & Style and Super X. Hansen hopes to close the summer with another win under his belt.

In 2009, Hansen elected to put his career on hold after the tragic loss of two close friends, choosing only four AMA races to compete in for the year. In January, renowned motocross coach Mitch Payton selected Hansen to ride the West Region for the Monster Energy/Pro Circuit team. Making what many have called a comeback, Hansen finished at the top of the season, winning the final round of the 2010 Supercross West Lites series at Salt Lake City, placing second at the AMA East/West Shootouts in Vegas, and concluding top 10 overall.

Since stepping into the limelight of professional motocross at the age of 17, Hansen's career has exploded, receiving top honors in the AMA Lites Class and Full Factory Ride sponsorships, a professional campaign that has placed him amongst the very best of the sport.

X Games 16 will be held in Los Angeles from July 29-Aug 1 at the following venues: L.A. Live, L.A. Coliseum, Nokia Theater and STAPLES Center. For a full schedule, visit www.xgames.com.

Follow Josh Hansen on Facebook (http://www.facebook.com/joshhansen100) and Twitter (@JoshHansen100).

For endorsements and sponsorships, contact Matt Meyerson, RPRT, matt@rp-rt.com, or 310-284-8510.

For more information or to interview Josh Hansen, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email Eileen@eileenkoch.com (a PR Firm).


PR LA

---

For Immediate Release
IRANIAN MUSICIAN KOUROSH ZOLANI DEBUTS ON INTERNET RADIO

LOS ANGELES – July 9, 2010 – Known for creating the world's only playable chromatic santour, composer and musician Kourosh Zolani (www.kouroshzolani.com) floods the Internet radio arena, broadening his scope of listeners while receiving international acclaim. Aiming to bridge the gap between traditional and contemporary music with the entirely new sounds of the chromatic santour, this recent development confirms growing acceptance of his distinct art form.

Zolani transformed the landscape of classical Persian music through his unique instrumental invention, and his music is now streaming on various Internet radio stations, including: All About Jazz / AJJ Radio, BLIP.fm, Ivvox, iSound, Last.fm, Magnatune, Mog, Napster and Yahoo! Music. He has also been featured in several Iranian TV and radio appearances, including: "Do-Re-Mi" (MELI TV), KIRN and KRSI.

During his music composition studies at the University of Art in Tehran, Zolani conceived a new tuning system for the ancient Iranian instrument, which transformed it from its diatonic form to allow for more chromatic versatility. This new technique allows the instrument to be played in more complex orchestrations.

Since receiving his degree in film scoring from UCLA's School of Entertainment, Zolani travels the world performing in high-profile concerts everywhere from Washington D.C. to the ancient Roman city of Jerash in Jordan, while composing original scores for motion pictures on the side.

In November 2009, Zolani released a collection of his original work, "Memoirs of Sangesar," which received worldwide acclaim. (View the music video on YouTube: http://www.youtube.com/watch?v=jeG8J9cGdiU.) He also received a number of awards for his first album, "Peaceful Planet" (2003). Both albums are available for purchase on CDBaby at http://www.cdbaby.com/Artist/KouroshZolani1.

For more information, or to interview or book Kourosh Zolani, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email Eileen@eileenkoch.com (a PR Firm).


PR LA

---

For Immediate Release
Software Innovator Developer Express, Inc. Yields the Floor for Charity at Microsoft's TechEd 2010

LOS ANGELES, CA and NEW ORLEANS, LA - June 8, 2010 –  Amid high-profile product launches and talks by executives, award-winning software development tools vendor Developer Express, Inc. (www.devexpress.com) has decided to make fundraising for charitable causes the focus of its presence at this year's Microsoft TechEd conference in New Orleans the week of June 7.

Never known to skimp on tradeshows, DevExpress was a platinum sponsor of last year's TechEd. But upon hearing that the conference would be held in New Orleans this year, the company felt its resources would be better invested in other ways. "The decision was simple and unanimous," said Julian M. Bucknall, Chief Technology Officer at DevExpress, "Given the reality of life for those living in New Orleans since Hurricane Katrina, and now with the Gulf oil slick, everyone in our company felt that we should be helping a New Orleanian family rather than doing what we usually do for a conference." Accordingly, DevExpress decided to sponsor the building of a house by Habitat for Humanity for a young New Orleans woman.

The company also plans to raise money on the exhibitor floor for the Southeast Louisiana branch of the Boys and Girls Club of America. The DevExpress booth will display a "Welcome Home" card for the Habitat for Humanity house recipient, to be signed by TechEd attendees and presented to her at the organization's Wall Raising Ceremony on June 11. For each signature obtained, DevExpress will donate $5 to the Boys and Girls Club up to $10,000.

"We hope that our participation at this year's conference will support and garner awareness for the ongoing humanitarian efforts in New Orleans," said Mark Miller, Chief Scientist at DevExpress. "On a personal level, we're also looking forward to getting our hands dirty helping out."

Microsoft TechEd will take place June 7-10 at the Morial Convention Center, 1001 S. Peters St., New Orleans, LA, 70130. Visit the DevExpress booth at #2613.

For more information or to interview Julian M. Bucknall, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email Eileen@eileenkoch.com (a PR Firm).

ABOUT DEVEXPRESS
Developer Express, Inc. engineers feature-complete presentation controls, reporting systems, IDE productivity tools and business application frameworks for Visual Studio .NET. DevExpress technologies help clients build their best, most complex software with greater clarity in the shortest possible time.


PR LA

---

For Immediate Release
X GAMES CHAMP JOSH HANSEN MAKES "HILLS" DEBUT

LOS ANGELES (JULY 1, 2010) – Making his debut as the next MTV heartthrob, motocross racer and two-time X Games champion Josh Hansen is set to appear on "The Hills" on Tuesday, July 6, at 10 p.m. ET/PT. Viewers will follow Hansen to the track and out on the town, as he works and plays in the L.A. area alongside the show's hot, young cast—including Stephanie Pratt, 23, to whom he's been romantically linked in the past month.

Hansen's "Hills" debut comes just in time for what is sure to be another career highlight: the X Games, at which the 26-year-old took home the gold for motocross the past two years in a row.

In January, renowned motocross coach Mitch Payton selected Hansen to ride the West Region for the Monster Energy/Pro Circuit team, on a 250F bike provided by Kawasaki. Making what many have called a comeback, Hansen finished at the top of the season, winning the final round of the 2010 Supercross West Lites series at Salt Lake City, placing second at the AMA East/West Shootouts in Vegas, and concluding top 10 overall.

Since stepping into the limelight of professional motocross at the age of 17, Hansen's career has exploded, receiving top honors in the AMA Lites Class, Full Factory Ride sponsorships and back-to-back X Games victories in 2008 and 2009. Having inherited remarkable speed and a smooth riding style from his father, retired motocross champion Donnie Hansen, the racer's professional campaign has placed him amongst the very best of the sport. Die-hard fans are counting on a three-peat victory for Hansen at X Games 16 (July 29-Aug 1).

Visit Josh Hansen's fan page on Facebook (http://www.facebook.com/joshhansen100) and follow him on Twitter (@JoshHansen100).

Hansen is represented by RPRT for endorsements and sponsorships. Please contact Matt Meyerson for any inquiries: matt@rp-rt.com or 310-284-8510.

For more information or to interview Josh Hansen, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email Eileen@eileenkoch.com (a PR Firm).


PR LA

---

For Immediate Release
DATING CONCIERGE EMPOWERS CHICAGO SINGLES TO PUT 'BEST FOOT FORWARD'

CHICAGO – JULY 1, 2010 – Singles in the Windy City now have an invaluable confidant to guide them as they enter the often-intimidating world of dating in the new decade. Best Foot Forward, a full-service dating concierge, has opened its virtual doors for business (www.bffchicago.com), presenting Chicago's most discriminating singles with a host of services that will allow them to embark on their respective dating journeys with unwavering poise and confidence.

The only company of its kind in the area—and, arguably, the country—Best Foot Forward (BFF) provides expert consultation for all stages of the dating process, from image-building and conversation skills coaching, to real-time "wingman" feedback and post-date assessment. A team of seasoned professionals, including matchmakers, stylists, writers, makeup artists, and relationship gurus, work together to deliver a comprehensive, personalized experience to each client. The end result is a client who feels empowered and excited, knowing he or she will make an optimal impression and have meaningful interactions upon entering the dating marketplace.

"We provide invaluable advice to our clients who immediately see life-changing results," said a BFF Spokesperson. "The expertise of our advisers and the quality of what we offer are unparalleled in the industry. Everyone's looking for love, but we start from scratch with our clients and incorporate every modern aspect of dating that many people don't even consider."

"After working with the BFF team, I learned how important listening is when dating," said BFF client Jim Mcateer. "They taught me to pay attention to what other people are saying and see what conversations can come up instead of just talking about myself. This skill is invaluable not just in dating, but in everyday life."

Today, BFF emerges as the "one-stop shop" for Chicago's single men and women who demand excellence, appreciate constructive feedback and recognize the value of expert insight when it comes to dating.

For more information or to interview, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email Eileen@eileenkoch.com (a PR Firm).

About Best Foot Forward Best Foot Forward (BFF) is a Chicago-based consultation service that helps individuals prepare to enter the dating market. Its unique and highly personalized process has been designed to generate confidence and success through self-assessment, feedback and support. Helmed by matchmakers, successful entrepreneurs, veteran online daters, professional writers and long-time stylists, wardrobe gurus and makeup artists, BFF offers the only insightful process in the industry that utilizes a real-time wingman service coupled with constructive feedback. To learn more, call (312) 202-0015 or visit www.bffchicago.com.


PR LA

---

For Immediate Release
Josh Hansen Revs Up for Another Win at AMA Supercross Las Vegas
-X Games Champ Concludes Comeback Season with a Bang-

LAS VEGAS – MAY 4, 2010 –  Trailing his recent victory in Salt Lake City and concluding what many have called his comeback season, X Games champion Josh Hansen plans to give his all at the Monster Energy AMA Las Vegas Supercross on Saturday, May 8 at 7 p.m., at Sam Boyd Stadium.

Following his 2009 hiatus from racing due to the tragic loss of two close friends, Josh's January return to the track aroused anticipation among motocross buffs who wondered what the 26-year-old would bring to the Monster Energy Team this season. However, aided by the guidance of Mitch Payton, Hansen re-emerged just as his fans remembered him: a rider with smooth, effortless style, undeniable speed, and a down-to-earth persona that hardly hints at the fact that he's been making a name for himself in the racing world since high school.

The son of champion rider Donnie Hansen, Josh surprised everyone when he won X Games 14 in 2008 as the underdog. But when he took home the gold again the following year, it became clear that Josh Hansen was a force to be reckoned with.

Now, Hansen concludes his comeback AMA Supercross season triumphantly, ending with that elusive win under his belt, along with other top-five finishes. The icing on the cake would be to surprise his fans with a another win at the East/West Shootout – right before taking home his third consecutive X Games medal in August.

For more information or to interview Josh Hansen, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email Eileen@eileenkoch.com (a PR Firm).


PR LA

---

For Immediate Release
IRANIAN MUSIC REVOLUTIONARY KOUROSH ZOLANI SELECTS EILEEN KOCH FOR REPRESENTATION

LOS ANGELES – MAY 3, 2010 – Eileen Koch & Company INC. (EKC) proudly announces representation of composer and musician Kourosh Zolani (www.kouroshzolani.com), who is best known for having changed the landscape of classical Persian music with the creation of the world's only playable chromatic santour. Zolani has chosen Eileen Koch and her creative team to represent his talents and introduce his ancient and esoteric art form.

Despite being raised in the small Iranian village of Sangesar where music was considered taboo, Zolani developed a passion for musical expression at an early age, learning the santour at 14. As a young prodigy, Zolani pursued his music education by attending the University of Art in Tehran where he received a bachelor's in music composition. It was during this time that Zolani conceived a new tuning technique for the ancient Iranian instrument, which transformed it from its ancient diatonic form to allow for more chromatic versatility for play in more complex orchestrations.

Upon moving to the U.S., Zolani attended the UCLA School of Entertainment to study film scoring. After graduating, he began traveling the world to perform in high-profile concerts everywhere from Washington D.C. to the ancient Roman city of Jerash in Jordan, while composing original scores for motion pictures on the side.

In November 2009, Zolani released a collection of his original work, entitled "Memoirs of Sangesar," which received international acclaim. (View the music video on YouTube: http://www.youtube.com/watch?v=jeG8J9cGdiU). He also secured a number of distinguished industry awards for his first album, "Peaceful Planet" (2003). Both albums are available for purchase on CDBaby (http://www.cdbaby.com/Artist/KouroshZolani1).

Through EKC's strategic guidance, Zolani aims to bridge the gap between traditional and contemporary music with the introduction of an entirely new sound that blends the exotic and distinctive sounds of the chromatic santour with more conventional and ambient accompaniment.

For more information, or to interview or book Kourosh Zolani, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email Eileen@eileenkoch.com (a PR Firm).




PR LA

---

For Immediate Release
PRODUCER DEANNA SHAPIRO SELECTS EILEEN KOCH & COMPANY FOR REPRESENTATION

LOS ANGELES – APRIL 29, 2010 – Eileen Koch & Company INC. (www.eileenkoch.com) is proud to announce representation of independent feature film producer Deanna Shapiro. The prolific producer has selected the industry-leading firm to handle the public relations, branding and marketing needs for all of her upcoming films.

Recognized for her innovative, high-quality productions, Shapiro has been a vanguard on the independent film scene for more than 13 years. She recently launched a new production company, Beautiful Lie Pictures, to accommodate her rapidly expanding repertoire of projects, which comprises, among others, an eclectic set of artfully crafted screenplays from writer-director Kim Bass. The company is on track to produce the following films for its first slate of projects:

• The Unbroken - An action/western romance about a young orphan raised in a lawless Arizona mining town in the mid-1800's who faces complications with a band of outlaws in his pursuit to find love with a young mail-order bride from Boston.

• Grand Grabbers - A family/action-adventure comedy about three teenage kids who set off to the Caribbean to rescue their wealthy grandparents who have been kidnapped by modern-day "yacht pirates."

• The Mark – A dark, action-packed comedy about a single, hard-working real estate agent who gets swept off her feet and taken for a rough ride by a charismatic and womanizing con man.

Shapiro entered the film industry at an early age as an actress, appearing in features like "Girls Just Want To Have Fun," alongside talents Sarah Jessica Parker, Helen Hunt and Shannen Doherty. In 1997, Shapiro crossed over from acting to writing, directing and producing films by launching her own production company, In The Light Entertainment (www.inthelightentertainment.com), to create her first feature film, "The Legend of Cryin' Ryan," which earned accolades and multiple awards on the festival circuit.

She later partnered with Kim Bass ("In Living Color," "Sister, Sister," "Keenan and Kel") of Bass Entertainment Pictures (www.bassentertainmentpictures.com), to produce the Key Art Award-nominated work, "The 40 Year Old Virgin" Internet campaign commercial. Their most recent collaboration, "Kill Speed" (starring Tom Arnold, Andrew Keegan, Brandon Quinn, Nick Carter, Robert Patrick and Shawnee Smith), set a precedence in filmmaking history as the first film to have a major portion of principal to be shot and directed in mid-air from a "flying" video village while the lead actors acted their scenes while actually flying in specially outfitted, experimental aircraft.

Aided by the strategic guidance of PR veteran Eileen Koch, Shapiro is sure to continue to raise the bar in the film industry with her visionary approach to filmmaking.

For more information or to interview Deanna Shapiro, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email Eileen@eileenkoch.com (a PR Firm).


PR LA

---

For Immediate Release
MOTIVATION MEETS THE MOUSE: DR. BOBBIE MCDONALD TAKES IT ONLINE WITH COURSES FOR CHANGE

LOS ANGELES – APRIL 27, 2010 –  Beginning May 1st, renowned speaker and expert on the unconscious mind, Dr. Bobbie McDonald, along with her team of experts, will be making house calls, office calls, even café calls - twenty four hours a day, seven days a week through her new online destination for motivation, Courses For Change (www.coursesforchange.com). With this innovative and interactive website, members have access to a multitude of live and on-demand workshops on the subjects that are important to them, at any time, and all from the comfort of their own homes.

As Executive Director of Courses for Change, LLC (CFC), Dr. Bobbie has charted the course for people to overcome common roadblocks through empowering webinars, including: Building Core Confidence, Weight Management, Relationship Strategies, Positive Thinking, Professional Development, Habit Busting and Parenting Skills. Each webinar is designed to inform, inspire and empower members to create the changes they want in their lives. Real-time interaction with the CFC expert lets the member ask questions and get immediate answers, creating the one-on-one experience of having your own personal life coach.

By using cutting edge mind-science techniques, including guided imagery, neuro-linguistic programming (NLP) and cognitive behavioral interventions to name a few, Courses for Change helps people to create new associations and patterns where they really matter: in the unconscious mind. Through an ever-growing archive of self-improvement topics and workshops, the inspirational information offered in each seminar can be viewed over and over again, reinforcing the unconscious shift needed to create deep-level, lasting life changes.

This vanguard concept website follows Dr. Bobbie's ongoing professional mission to empower the mainstream of America to create positive change in their lives by harnessing the power of the unconscious mind.

As Courses for Change celebrates its official launch on May 1, 2010, Dr. Bobbie and her team of experts will serve as a global helping hand, providing an interactive experience for creating positive life changes in an accessible and affordable way.

For more information, or to interview or book Dr. Bobbie McDonald, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email Eileen@eileenkoch.com (a PR Firm).


PR LA

---

For Immediate Release
Controversial Filmmaker Nick Palumbo and Acclaimed French Cinematographer Laurent Barés Team Up for $15M Motion Picture "The Last Gas Station"
- New Neo-Noir Thriller Set for Production in Summer 2010 -

LOS ANGELES – April 14, 2010 –  Controversial writer, director and producer Nick Palumbo (www.nickpalumbo.com) and acclaimed French cinematographer, Laurent Barés, team up for the $15M neo-noir thriller feature motion picture, "THE LAST GAS STATION," set for production in Summer 2010.

Renowned cult film director Palumbo is planning to push the envelope once again in a different genre. "The Last Gas Station" will be far removed from his past notorious work and is described by the filmmaker as "a nightmarish, hallucinogenic examination of one man's insatiable greed and the destructive path that follows in his wake."

Palumbo's infamous pièce de résistance, "Murder-Set-Pieces," caused an unprecedented uproar when it premiered at the prestigious Sitges International Film Festival in Barcelona in 2004. The extremely disturbing, artfully produced feature showcased the filmmaker's signature visionary style and distinctive aesthetic. The uncut version of "M-S-P" was released internationally by Paramount Pictures, The Weinstein Company, Universal Pictures and 20th Century Fox, and theatrically distributed in the U.S. by Blackwatch Releasing. Lionsgate Films released "M-S-P" in the U.S. in a heavily censored cut. Film authorities like Variety and The Hollywood Reporter were abuzz over the titanic controversy the picture caused worldwide; to this day, it is a felony to own the DVD in the U.K., Ireland and Norway.

Palumbo and producing partner Amber Horn joined forces and formed Hornick Films, LLC in the fall of 2009 to produce "The Last Gas Station." Horn has worked in the casting department on notable motion pictures and television shows, including 20th Century Fox's "The Comebacks;" Lionsgate's "Employee of the Month;" Universal Pictures' "Dead Silence;" MGM's "Factory Girl;" The Weinstein's "Bobby"; FX's Emmy-winning series "The Shield;" Bruckheimer's "Close to Home" and "The E-Ring;" Silver's "Moonlight;" and ABC Studios' "Legend of the Seeker."

Hornick Films has enlisted dynamic French cinematographer Laurent Barés to shoot "The Last Gas Station." Barés is best known for his exquisite and moody work in the recent 20th Century Fox blockbuster action thriller, "Hitman." Previously, Barés served as the director of photography on the popular horror features, "Frontiere(s)" for Lionsgate Films and "À L'intérieur" for Canal Plus and The Weinstein Company. Barés has also lensed over 500 major commercial advertisement campaigns for dozens of international corporations.

Palumbo's "The Last Gas Station" (www.lastgasstation.com) promises to be an intense, dark and lurid 35mm feature thriller slated for theatrical release in 2011. The film is currently in pre-production.


PR LA

---

For Immediate Release
MOTOCROSS CHAMP JOSH HANSEN SELECTS EILEEN KOCH & COMPANY FOR REPRESENTATION

LOS ANGELES – APRIL 12, 2010 –  Eileen Koch & Company INC. (www.eileenkoch.com) proudly announces two-time X Games motocross champion Josh Hansen as the newest addition to the company's esteemed client roster. After making a personal decision last year to put his career on hold following the tragic loss of two close friends, Hansen announces his intention to step back into the professional arena with even more determination to defend his reigning title at this year's Summer X Games in Los Angeles.

In January of this year, Hansen was selected by Mitch Payton to ride the West Region for Monster Energy/Pro Circuit/Kawasaki for the 2010 season. With inimitable drive and natural talent – inheriting the smooth riding style from his father, Donnie Hansen, former world supercross champion – Hansen's professional campaign has placed him amongst the very best of the sport. Since stepping into the limelight of professional motocross at the age of 17, Hansen's career has exploded, receiving top honors in the AMA Lites Class, Full Factory Ride sponsorships and back-to-back X Games victories in 2008 and 2009.

With Monster Energy and Pro-Circuit Racing as sponsors and Kawasaki Motor Corp. as one of his biggest supporters, Hansen will proudly ride "green" this 2010 season as he is determined to make this his comeback year.

For more information or to interview Josh Hansen, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email Eileen@eileenkoch.com (a PR Firm).


PR LA

---

For Immediate Release
CONQUERING THE SUMMIT - Softline Home Fashions Scales New Heights at High Point Market -

HIGH POINT, N.C. and LOS ANGELES – APRIL 12, 2010 –  On April 17, Softline Home Fashions (www.softlineonline.com), the leading importer and distributor of decorative fabrics and ready made curtains and pillows, will take part at High Point Market, the largest furnishings industry trade show in the world, boasting the world's most comprehensive product selection.

Set against the beautiful landscape of High Point, N.C, Softline will be revealing an entirely new line called The Element Collection, as well as a luminous new design called Sandridge Collection, a striped poly-cotton blend available in 22 different styles. Softline will also offer a vast array of decorative pillows.

High Point Market, the world's home for home furnishings, exposes the newest home trends and business best practices with leading researchers and industry experts. The event plays host to more than 160 leading buyers, representing more than seventy of the industry's leading companies, of which Softline is at the very fabric and furnishing forefront.

In an increasingly competitive market, particularly under the constraints of the current economy, the industry may be reinventing itself. Softline is no stranger to change; they have consistently molded their products to an evolving world to meet the fierce, uncompromising demands of a growing, discerning clientele.

Visit Softline's showroom, April 17- 22, 2010, at Suites at Market Square (Space #G-1042). For more information, visit www.softlineonline.com.


PR LA

---

For Immediate Release
CELEBRITY STYLIST ROSALINE HAMPTON BRINGS ARTISTRY TO FRED SEGAL'S TANGERINE LAUNCH PARTY

LOS ANGELES – APRIL 8, 2010 –  Stylist-to-the-stars Rosaline Hampton (www.rosalinehampton.com) has been selected by Tangerine (www.tangerinecollection.us), a hot new line of luxury lingerie, to provide her creative expertise during the brand's launch party at L.A.'s style epicenter Fred Segal on April 15. The in-store event will feature a live Tangerine runway show, for which models will receive Hampton's signature three-in-one beauty treatment, consisting of makeup application and hair and wardrobe styling. Guests will enjoy cocktails and hors d'oeuvres as they admire the debut collection.

Hampton makes her way to the Los Angeles party via her home base in Seattle. The increasingly in-demand celebrity stylist left a lasting mark on Tinseltown several years ago when she introduced the concept of comprehensive styling, which strives to provide clients with a "one stop shop" styling experience. Hampton's extensive training in hair, makeup and wardrobe alongside some of the world's foremost beauty professionals made her an ideal choice to deliver the complete beauty package to celebrities, socialites and every-day women looking for the ultimate in personalized styling. Today, Hampton splits her time between styling in Hollywood, working at her studio in Seattle, and traveling the world for print, TV, runway, fitness, and bridal projects. Her work at chic destinations like Paris, Florence and Rio helps keep her signature style eclectic and fresh.

Luxury lingerie brand Tangerine is the result of two lifelong friends' mission to develop an opulent cotton panty collection that embodies comfort and sexiness, while fitting a wide range of body types. The brand's debut collection caters to women of all ages and sizes, varying in style from luxe to flirty to casual.

The Tangerine Launch Party will take place Thursday, April 15, 5-8 p.m. at the Fred Segal store at 420 Broadway, Santa Monica.

For more information or to interview Rosaline Hampton, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email Eileen@eileenkoch.com (a PR Firm).


PR LA

---

For Immediate Release
GOING VIRAL: A NEW KIND OF CONVERSATION

LOS ANGELES - APRIL 5, 2010 –  Welcome friends(ters) to 2010 -- just when you thought you were covered... when it was safe to go back in the cyber waters and surf. When it was enough to send that text, blog about it, do your taxes online and add some amazing new apps, some new space, book, tweet or tube comes crashing through to leave it all -- and you -- far, far behind. Unless, that it is of course, you happen to be the inimitable Eileen Koch!

Eileen Koch, founder and CEO of Eileen Koch & Company, INC. (www.eileenkoch.com), the esteemed public relations and marketing magnate, is expanding her current collection of services to include an exciting, brilliantly now and seriously down Social Media Marketing service.

The crux of it is simply this: in light of the ever-evolving media landscape, Eileen Koch & Company is taking the technological changes head on by incorporating some serious social network marketing strategies to increase their clients' web presence through the use of online social networks, communities, blogs, etc. Social media tools include Facebook, Twitter, LinkedIn, YouTube, and MySpace, among others.

By heightening a client's "screen time" through the utilization of social media -- by generating buzz, tweets, messaging, podcasts, video, promotions, interacting with users and fans/followers, etc. -- the client's web presence and overall name recognition is seriously sharpened. It is an approach that has already garnered high praise and light-speed results.

Since Koch's superlative business savvy, crystal clear creative campaigns, and exclusive personal touch remains PR gold, she has steadily earned an impressive roster of notable clientele, as diverse as they are definitive. With her acute sense of public relations knowledge and unique branding perspective, EKC now turns its tenacious marketing tactics towards this technology!

Eileen Koch, who has been on the PR and marketing frontlines for more than two decades, has never resisted modification, nor ceased to ignore transition. Change is good. Change is life. And change is business. It is what has kept Eileen Koch & Company ahead of the PR pack and now on the cusp of the social media movement.


PR LA

---

For Immediate Release
Dr. Leslie Seppinni Weighs in on Kim & Reggie Breakup Tonight on E! News

LOS ANGELES – March 30, 2010 –  Renowned psychotherapist Dr. Leslie Seppinni (www.drleslietoday.com) has been tapped by E! Network to share her perspective on the dissolution of Kim Kardashian and Reggie Bush's relationship, tonight on E! News, 7 and 11:30 p.m.

Boasting extensive expertise in relationships, psychology and celebrity, ÏDr. Leslie" will draw upon her 11 years of experience as a Licensed Marriage and Family Therapist as she weighs in on the highly-publicized breakup of the on-again, off-again couple.

In the past, the Los Angeles-based psychology expert has been called upon to share her insights on major network shows such as "CBS News with Katie Couric," "The Insider," CNN's "Nancy Grace," and "Inside Edition," and has been quoted in publications like Newsweek, the Wall Street Journal, the New York Times, and Forbes. A respected crisis intervention specialist, Dr. Leslie has also assisted the FBI and LAPD in several high-profile cases.

For more information or to interview/book Dr. Leslie, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email Eileen@eileenkoch.com (a PR Firm).


PR LA

---

For Immediate Release
Young Entrepreneur Launches Online Community for Dare-Takers
-Thrill junkies find an online home in new social networking site-

NEW YORK – March 15, 2010 –  What happens when you take a community of camera-toting, stop-at-nothing adrenaline junkies and give them a global platform on which to showcase their daring acts? On March 22, MakeADare.com (www.makeadare.com) will create a new niche in the social networking realm, as it makes its debut as a unique online community for the thrill-addicted.

The brainchild of 21-year-old entrepreneur Troy Osinoff and his partner Jared Lunde, MakeADare.com was created with the goal of providing an online home for amateur pranksters and stuntsmen that would give them the optimal opportunity for exposure. Described as "YouTube meets 'Jackass,'" MakeADare allows members to create and share dare videos, dare others and vote for the best dares. Users award each other "streetcred," a point system based on votes, which can be redeemed for prizes dedicated to the continuing pursuit of dare-filming, such as video cameras, multi-media equipment and editing software.

Two years ago, Osinoff conceived the concept for MakeADare.com, after having spent years watching people perform extreme stunts on sites like YouTube for minimal recognition. He quickly recognized the need for an interactive online forum that would provide users with a form of compensation for their risky attempts, with the potential of connecting them with TV producers for even greater exposure. He enlisted the help of Jared Lunde, established web designer and programmer, and the two have been working tirelessly together ever since to recognize Osinoff's vision.

Today, MakeADare.com debuts as the premiere centralized platform for the ever-growing, worldwide population of dare enthusiasts. Equipped with full interactivity and real-life prizes (to increase in value as the site grows), MakeADare.com provides the thrill-seeking community with unprecedented global access to competition, camaraderie and exposure.

For more information on MakeADare.com, or to interview Troy Osinoff, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email Eileen@eileenkoch.com (a PR Firm).


PR LA

---

For Immediate Release
EXTRAORDINARY DESIGNS
Always Expect More From Designer Alessia Cavallaro

LOS ANGELES and MILAN – MARCH 4, 2010 –  For Italian fashion designer Alessia Cavallaro, an enduring eye for beauty, a practical sense of authenticity and impeccable taste have always set her designs a notch above and beyond the rack. With a seriously smart line of brilliantly innovative, yet down-to-earth cotton tops, My Beautiful T-Shirt (www.mybeautifultshirt.com) - one part tee, one part evening wear, all parts spectacular - has established Cavallaro as a designer for the 21st century in one fabulous fell swoop.

Where color, comfort, luxury and wearability intersect, My Beautiful T-Shirt possesses such a unique look and feel (vibrant colors, tailored cut, severe v-neck), that these tees are steadily becoming a status symbol for the discerning dresser.

What makes My Beautiful T-Shirt so supremely special (besides being 100% Italian made and having been fashioned from the finest quality cotton jersey) are these two astounding features: one, the shirts are crafted with a patented mechanism to add detachable maribou trims made from ostrich from South Africa and chicken and turkey from Italy (all birds are raised in captivity for alimentary use); and secondly, the durable, practical T-shirt effortlessly transforms into elegant evening attire - in a snap! Or rather, a few snaps, that is.

Boasting four, gifted, glorious and groovy looks, the removable feathers so renovate the faculties of the functional tee, that once reapplied, the difference is almost miraculous. At long last, a glorious ambition of the extraordinary Alessia Cavallaro - function and fashion fuse in an idyllic marriage of two extremes, merged by necessity, imagination and desire!

Creating something altogether beautiful and new. My Beautiful T-Shirt. Alessia Cavallaro. Extraordinary designs!

For more information or to interview My Beautiful T-Shirt, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email Eileen@eileenkoch.com (a PR Firm).


PR LA

---

For Immediate Release
DR. BOBBIE MCDONALD TRANSFORMS PSYCHOLOGY LANDSCAPE THROUGH BREAKTHROUGH APPROACH

LOS ANGELES – MARCH 3, 2010 –  Distinguished doctor of psychology, expert in self- awareness and the unconscious mind, and a pioneer in the field of examining and nurturing relationships, Dr. Bobbie McDonald (www.drbobbiemcdonald.com) has a way with people that is as personal as it is profound. It is through her unique and almost altruistic sense of possibility that she has inspired so many to make significant positive changes in their lives.

A natural-born champion of humanity, Dr. Bobbie recognizes subconscious roadblocks that can sabotage one's ability to change, often maintaining a vicious cycle of self-defeating inertia. Weight loss, self-confidence, relationships, parenting and personal success are on the frontlines of Dr. Bobbie's war on discontent, and with her direct, compassionate and acute insights, she has consistently been able to transform hearts, minds and lives.

To effectively change the unconscious patterns inscribed by years of experience, Dr. Bobbie has determined that one needs to become aware of them, understand them and then ultimately begin to reshape one's unconscious desires. To this end, she has worked tirelessly in a variety of treatment settings and developed a practical, hands-on approach to empowering individuals to create change in their lives. Creator of the Subconscious Distortion Model, Dr. Bobbie has become increasingly within the grasp of her lofty and admirable goal of "demystifying hypnosis and the unconscious mind and bringing its power for change to the mainstream of America."

Founder and executive director of The Meridian Center, Dr. Bobbie holds a master's in marriage and family therapy and a doctorate in counseling psychology from Cal Southern University. She is also the author of "The Self-Realizing Journal" and is the host of the highly esteemed radio show, "Inside the Mind."

Dr. Bobbie's simple philosophy, "Live your life unlimited," has become something of a mantra for those who have heeded the call for a better life. Empowering, inspiring and deeply engaging, her aim is an ambitious one: to help people to discover the tools for change within themselves. With a growing wealth of disciples—from homemakers to celebrities—Dr. Bobbie is single-handedly… transforming the psychology landscape to encourage change from within.

To interview Bobbie, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email Eileen@eileenkoch.com (a PR Firm).


PR LA

---

For Immediate Release
XRADIO'S "AMY'S HEART" MOVES TO WEDNESDAYS WITH NEW PROGRAM

LAS VEGAS – MARCH 3, 2010 –  Relationship expert and multi-talented entrepreneur Amy Rubin is moving her hit XRadio talk show (www.amysheartafterdark.info) from its current Saturday midnight timeslot to Wednesdays during primetime. Beginning today, Wednesday, March 3, Amy's new XRadio show, "Falling In Love Vegas Style," will air at a listener-friendly 6:00 PM PST. While the fresh, relationship-based program will carry on the unique "falling-in-love" perspective and straight-talk character that captivated audiences of "Amy's Heart After Dark," the show will also introduce hot, new segments not typically aired on the former, late-night version.

With a worldwide fan base of more than one million listeners and growing, Amy's singular voice is aiming to capture more hearts with the upcoming schedule change and enriched format. The shift from Saturday nights to Wednesday nights was a collaborative effort by Amy and XRadio to cater to the busy lifestyles of the show's faithful listeners.

Additions to the show's format will include specialized feature-ettes focusing on relationships, sex and finding love, as well as weekly topic themes. Every Wednesday, Amy will introduce a different love-related topic that will spearhead the evening's discussions. The premiere of "Falling in Love Vegas Style" will include a segment titled, "What do women really want? And where do you find the men that can give it to them?"

One of the most business-savvy women of the new millennium, Amy also boasts as a clothing designer, blog and newsletter publisher, and author. Her premier novel, the much-anticipated "How Cinderella Found Her Own Glass Slipper," is set for release to hit bookstores worldwide. Amy also pens multiple national and global love columns, including "Lovescopes" and pieces for Los Angeles' "944 Magazine." In addition, her clothing line, Hearts Desire, has been fast on the tongues of fashion insiders since its conception.

Tune in to "Falling in Love Vegas Style" tonight, and every Wednesday, from 6-7 PM on XRadio (www.xradio.biz). Amy's signature show, "Amy's Heart After Dark," which focuses on love, life, passion and happiness, can still be enjoyed every Thursday evening at 5 PM on Blog Talk Radio. Both programs can be streamed live on www.amysheart.info.

For more information or to interview Amy Rubin, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email Eileen@eileenkoch.com (a PR Firm).


PR LA

---

For Immediate Release
SERIOUS RECOGNITION…
Eileen Koch & Company Expands With Advertising Division

LOS ANGELES – February 25, 2010 –  Eileen Koch & Company INC. (EKC) - the PR and marketing jewel in LA's glittering crown - is expanding its brilliantly creative and fiercely competitive firm to include an exciting new advertising division, which will offer a smart selection of services, dabbling in everything from sports and fashion to luxury consumer products and entertainment.

EKC, which has already mastered the art of branding by bridging the gap between client and public, now utilizes its unique talents in an even more creative way. For indeed advertising is all about innovation, and no one understands this more clearly and more acutely than EKC's CEO, Eileen Koch. Her unmatched business savvy, strategic campaigns and personal touch have earned her a client roster that is as diverse as it is impressive.

The decision to launch an advertising division was fueled by the increasingly varied needs of EKC's clients. It became obvious to Koch that this was expansion was necessary and natural, and that it would assist the company in its continuing mission: To leave an indelible mark and impression.

The newly established advertising division of EKC will be dedicated to the creation and implementation of some seriously 2010 advertising tactics for its clients, introducing a variety of dynamic promotional tactics while also devising creative marketing, branding and sales campaigns for its clients.

Koch's creative team is top-notch, and the addition of an advertising division to EKC's already thriving company is yet another leap toward realization of the vision Eileen Koch had upon its founding two decades ago.

Eileen Koch & Company - a history of serious recognition.


PR LA

---

For Immediate Release
LUXURY DESIGNER LINDA MASQUEFA REVEALS NEWEST COLLECTION DURING PANAMA CITY TRUNK SHOW

ORANGE COUNTY, CALIF. and PANAMA CITY – FEBRUARY 22, 2010 –  On March 2, 2010, luxury handbag designer Linda Masquefa (www.lindamasquefa.com) will be showcasing her exclusive collection of handcrafted creations at the world culture inspired Pangea Restaurant in Panama City. The designer will be present to display her current limited number pieces, as well as reveal her newest collection.

The Linda Masquefa Trunk Show finds the designer back in the land where her creative journey began. Inspiration first struck Masquefa during a visit to a Panama crocodile farm. The unique skins were the most exquisite, wondrous materials she had ever seen and were the catalyst to her couture handbag creations. Marrying these exclusive skins with classic and innovative design, the most desirable handles, closures and accent hardware from Italy, and old world craftsmanship has placed Masquefa's creations at the vanguard of true luxury handbag reinvention. Her luxury pieces are now housed in premier boutiques in Las Vegas, Laguna Beach and Panama City.

Pangea Restaurant, which is ancient Greek for "entire world," sets the perfect backdrop for the intricately imagined Linda Masquefa Collection. Six rooms, each in their own unique and distinctive style, and the multi-cultured platform exude the aesthetic and artistic idealism of Masquefa's eclectic pieces. Pangea owner Gary Doherty called on the services of interior designer Jennifer Simpson to bring to life the most beautiful cultural imagery from around the world, invoking the spirit of old worlds past while melding the highest value of current technology. Each distinct room (Asia, Caribbean, East Africa, North Africa, South America and Indian Sub Continent) all holds claim to sought-after gourmet food and the finest consumptions.

The Linda Masquefa Trunk Show will be held on Tuesday, March 2, from 7:00 p.m. to 10:00 p.m. at Pangea Restaurant (www.pangeapanama.com) located at Calle Alberto Navarro, Casa 45-A El Cangrejo, Panama City, Panama. For reservations, email info@pangeapanama.com.

For the latest news on Linda Masquefa, visit her fan page on Facebook and follow her on Twitter (@LindaMasqeufa).

For more information on Linda Masquefa, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email Eileen@eileenkoch.com (a PR Firm).


PR LA

---

For Immediate Release
STUBDOG.COM TO DONATE 100% OF PROCEEDS TO DOCTORS WITHOUT BORDERS

LOS ANGELES – FEB. 17, 2010 –  In light of rapidly slowing donations to Haiti relief organizations, leading national online ticket agent StubDog.com has announced the launch of "Unite for Healing Haiti," a collective fundraising campaign where the company will donate 100 percent of the rest of this month's proceeds to Doctors Without Borders. Also starting Monday, February 22, and continuing through the end of the month, sales from select event tickets donated by participating StubDog partners will go directly to Doctors Without Borders to support their continuing emergency relief efforts in Haiti and the nearly 70 other countries in which the organization provides aid.

StubDog's latest philanthropic effort comes as no surprise. The eclectic ticket outlet was founded on the principle of giving back, having donated a portion of sales to local charitable and community-serving organizations since its inception. In partnering with Doctors Without Borders, StubDog hopes to assist the organization in its mission to deliver medical care to people in need.

"Doctors Without Borders is by far one of the most prestigious humanitarian organizations in the world," said StubDog CEO and cofounder Sam Levassar. "'Unite for Healing Haiti' was inspired by their dedicated efforts and we are honored to have the opportunity to aid them in the phenomenal work they do."

Founded in 1971 by a group of French doctors and journalists, Doctors Without Borders provides medical assistance to populations around the world, specifically those affected by violence, neglect or catastrophe. In 1999, the organization received the Noble Peace Prize for its profound charitable impact.

Flavorpill, an online daily guide to quality cultural events in New York City, Los Angeles, San Francisco, Chicago, Miami and London, is the featured sponsor and partner for StubDog's "Unite for Healing Haiti." Other partners that are joining StubDog's cause to raise money for Doctors Without Borders include: Ars Nova, ComedySportz, Crown City Theatre, Houston Ballet, Houston Family Arts Center, Main Street Theatre, Musiqa, Murder Mystery Los Angeles, OC Roller Girls, Pacific Resident Theatre, Pocket Sandwich Theatre, SPQR Stage Company, The Duplex, The Kitchen, Unity Theater (Houston), and many others. To view the entire list of partners, visit: www.stubdog.com/haiti_fundraiser.

Sign up for StubDog's exclusive newsletter to learn more about "Unite for Healing Haiti" participating events by visiting www.stubdog.com. To receive daily updates, follow StubDog on Twitter (@StubDog) and become a fan on Facebook.

About StubDog StubDog was founded in 2006 by young entrepreneurs Sam Levassar and Paul Beckwith to provide a more comprehensive conduit to the city's ever-changing events by offering deeply discounted tickets to sports, theatre, comedy, music, dance and family events in the New York, Los Angeles, Houston and Dallas/Fort Worth areas. The company donates a percentage of all sales as a way give back to the community and to the arts. For more information, visit www.stubdog.com.


PR LA

---

For Immediate Release
BOSS LADIES" HEAT UP REALITY TV IN NEW SHOW

LOS ANGELES, CALIF. - JANUARY 20, 2010 –  Five special ladies will infuse the reality TV landscape with a new and uniquely thrilling atmosphere in "Boss Ladies" (produced by Red Label Media Group), a new reality series that follows five transgendered women on their collaborative journey to launch a clothing boutique that features their fabulous breakout line.

In the show, the "boss ladies" must navigate the personal and professional obstacles of the fashion and entertainment industries as they strive for success under the guidance of fashion designers and former reality TV stars. Viewers will follow the women on their dynamic entrepreneurial journey from conception to completion - from brainstorming for their line in Atlanta, moving to Los Angeles, and finally the much-anticipated opening of a clothing boutique on Rodeo Drive. Along the way, the ladies will face trials, tribulations and drama, in a reality TV adventure that is an exciting hybrid of "The Real Housewives" and "Project Runway."

Highlighting the women's unique personalities and showcasing their exceptional talents while also providing a thrilling insider peak at the fashion world, "Boss Ladies" is an exhilarating breath of fresh air in the increasingly "seen-it-all-before" realm of reality TV. Stay tuned and brace yourself for America's newest and hottest reality show!

For more information about the show or Red Label Media Group, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email Eileen@eileenkoch.com (a PR Firm).

About Red Label Media Group
Red Label Media Group, headquartered in Atlanta, GA, with an office in Los Angeles, CA, is a vertically integrated media company engaged in the business of television, feature film production and digital distribution. Red Label's audio visual division, Red Label Film, has a current focus on serving niche markets in the reality television space. Ancillary distribution delivery streams such as IPTV and digital assets distribution are at the forefront of its operation strategy.


PR LA

---

For Immediate Release
SOFTLINE HOME FASHIONS TO ATTEND LAS VEGAS MARKET

LAS VEGAS – February 1st, 2010 – Softline Home Fashions –  (www.softlineonline.com), the country's leading importer and distributor of decorative fabrics, ready-made curtains and pillows, will soon eclipse the bright lights of Vegas at the upcoming Las Vegas Market (www.lasvegasmarket.com) tradeshow, where the company will showcase its wares to tens of thousands of people from more than 100 countries.

Trends and innovation are everything in the constantly evolving world of home decor. In its fifth and most promising year, the Las Vegas Market comprises more than 1,500 industry heavies who will gather to examine the "fabric" of what's in and what's out. The prestigious tradeshow features a veritable cornucopia of high-end products from around the world - the perfect environment for Softline to impart their industry insights upon their discerning peers.

One of the many distinguishing characteristics of Softline as a business is its commitment to environmental consciousness. The company recently unveiled a line of eco-friendly products, called Evidence of Evolution. Made exclusively from recycled, "green" materials and using specialized dyeing processes, the collection pairs a reduced carbon footprint with the chic luxury for which Softline is known.

As the pride of co-founders and brothers Jason and Rodney Carr, Softline has earned a reputation for delivering an unparalleled selection of world-class fabrics and home fashions to its clientele. The Las Vegas Market is just another step toward Softline Home Fashions' inevitable domination of a growing and increasingly discriminating global market.

Visit Softline Home Fashions at the Las Vegas Market at Booth# B270-47. For more information, visit www.softlineonline.com.

About Softline Home Fashions Inc.
Softline Home Fashions Inc. is the leading importer and distributor of home decorating fabrics, ready made curtains and decorative pillows. The company provides an unlimited selection of the finest quality fabrics gathered from all corners of the globe, as well as an exclusive and innovative eco-friendly green line called Evidence of Evolution. Headquarters are in Gardena, Calif. and have expanded to Montreal, Canada. For more information, visit www.softlineonline.com.

For more information about Softline Home Fashions Inc., or to interview Jason and Rodney Carr, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email Eileen@eileenkoch.com (a PR Firm).


PR LA

---

For Immediate Release
WEALTH BUILDERS' BESTOWS FORTUNE UPON LA

LOS ANGELES – JANUARY 19, 2010 – Wealth Builders Global –  is bringing an A-List ensemble of wealth builders to Los Angeles for a weekend of recession-busting financial enlightenment. The Wealth Builders Summit (www.wealthbuildersevent.com) will present the best of today's new economy gurus, discussing joint venture strategies, online fortune avenues, personal avatar training and networking opportunities. The event will take place the weekend of January 29 at the Sheraton Los Angeles Downtown Hotel.

Headlining the three-day seminar are world-renown moguls and entrepreneurs Brian Tracy, Robert G. Allen and Mark Victor Hansen. Brian Tracy, best-selling author of "Psychology of Achievement" and motivational consultant for more than 1,000 companies worldwide, will host lectures on leadership, self-esteem, goals, strategy, creativity and success psychology. Co-creator of the "Chicken Soup for the Soul" publishing franchise, Mark Victor Hansen will guide summit-goers in the art of successful publishing in a lean market, and "Nothing Down" author Robert G. Allen will share his insider tips as a career real estate investor. Meanwhile, Than Merrill, star of A&E's "Flip This House," Yale University graduate and former NFL Pro, will impart his new-economy real estate knowledge upon WBS attendees. As founder of CT Homes, LLC, Than successfully built a real estate empire during the recession and has since been sharing his business secrets as a touring speaker.

Also participating are: Stephen Pierce, expert on internet wealth-building; Bill Walsh, marketing expert and international entrepreneur; Aussie Rob, trading guru; Kelly O'Neil, author and marketing-to-the-affluent specialist; Craig Duswalt, creator of "RockStar System for Success"; and several other high-profile business heavyweights.

"As one of the co-producers and promoters of the Wealth Builders Summit, I'm proud to bring to Los Angeles this unprecedented assembly of iconic business entrepreneurs and strategists," said Robert Finkelstein. "I believe that with the right mindset, attendees who invest themselves in the learnings, mentorships and networking opportunities, can experience a life-changing weekend."

The Wealth Builders Summit promises to be an invaluable resource for aspiring moguls and successful business-owners alike. Understanding that traditional financial strategies hold little weight in today's economy, the Wealth Builders Summit delivers advice for the now, presented by business masterminds who built their empires in the most challenging economic climate since the Great Depression.

The WBS will be held January 29-31 at:

Sheraton Los Angeles Downtown Hotel
711 South Hope Street
Los Angeles, CA 90017

For more information, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email Eileen@eileenkoch.com (a PR Firm).


PR LA

---

For Immediate Release
BOULEVARD ZEN" PREMIERE HELPS RAISE FUNDS TO SUPPORT WOMEN'S SHELTERS AROUND THE COUNTRY 

LOS ANGELES, CALIF. – DECEMBER 18, 2009 –  Earlier this month we welcomed the world premiere of actor, writer, director and producer Rich Tola's deeply nurtured work of passion, "BOULEVARD ZEN" (www.boulevardzen.com). The feature, produced under Tola's production company, Two Strike Hitter, garnered emotional viewer support after its initial unveiling last week. In conjunction with the film's premiere was a spotlight on Tola's nonprofit organization, The Boulevard Zen Foundation Inc., in which he and his team raised more than $1,000 in donations for the spiritual-minded, humanitarian foundation.

An inspirational, life-affirming tale, 'Boulevard Zen' centers on the universal healing powers of yoga. The 5,000-year-old practice is given a modern-day spin by Zen's leading character, Bobby D'Angelo, a grief stricken widower devastated by the loss of his soul mate and yoga teacher. Real estate attorney D'Angelo finds clarity and enlightenment as he travels the path of a yoga master, inspiring students along the way. This uniquely truthful depiction of personal issues positively affected by yoga extends far beyond the reach of the individuals themselves. The Boulevard Zen Foundation is a nonprofit organization created to provide yoga instruction and education to battered women and children throughout the country. The organization was founded after Tola's visit to a local women's shelter where he was inspired by the facility's rectory and retreat-like atmosphere. When he learned that the facility did not have adequate funds for yoga, Tola discovered a unique opportunity and put his business savvy into effect.

"I knew that yoga could help empower these women and children and help with the healing process," stated Tola. "My hope is that 'Boulevard Zen' will educate and inspire the public about a worthy cause and the life-changing benefits of yoga. We are encouraged by the success of the film's premiere and beyond thrilled at the generosity and compassion of everyone who donated to the Foundation."

For more information about The Boulevard Zen Foundation, or to interview Rich Tola, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email Eileen@eileenkoch.com (a PR Firm).





PR LA

---

For Immediate Release
Young Hollywood Goes Classic Hollywood; Architect David Applebaum Creates the Style the New Generation of Stars Adore

(Hollywood, CA) The latest trend that "Young Hollywood" has adopted actually isn't a trend at all. The current A-list stars want to emulate their legendary "Old Hollywood" counterparts. From the clothing they're wearing on the red carpet, to their luxury homes; they want to be associated with the glamour and classicism of Hollywood's golden era. David Applebaum is at the forefront of this movement, for many years he has been known as the "Architect to the stars." Now, with his name still rooted firmly at the top of the hot-list for celebrity home designers, this versatile architect finds his famous style and classic work more in demand than ever.

Applebaum has built some of the most memorable and iconic celebrity homes for clients like Frank Sinatra, Bob Hope, Diane Keaton and Cuba Gooding, Jr. to name just a few. His elegant living spaces are truly timeless; known for his versatility, Applebaum creates home designs that rage from historical to innovative and modern.

It's pretty clear that the hottest stars in Hollywood today want to be associated with the kind of glamour and refined taste that "Old Hollywood" is synonymous for. They know that their home speaks volumes in communicating this message. Who better to give them the status they desire than the designer who has built homes for the very stars they wish to emulate.

David's resume truly sets him apart from his contemporaries. His work has been featured in Architectural Digest, In Style Magazine, Home and Garden as well as The Los Angeles Times. In addition to many celebrity homes, David has also designed some of the most impressive commercial and corporate spaces for Virgin Records, Quincy Jones and the impressive Esprit flagship store.

Now that "Young Hollywood" is looking to "Old Hollywood" for its latest style, Applebaum, from his Bel Air studio, finds himself at the center of this renaissance. Finally the entertainment industry's youngest stars are discovering the secret that David Applebaum and the legends he's built homes for have known for years; that the "classics" never go out of style.

For more information or to interview David Applebaum, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email Eileen@eileenkoch.com (a PR Firm).





PR LA

---

For Immediate Release
BRYNA & BOLDT: A PITCH PERFECT MATCH
– Laura Bryna Joins Forces With Music Producer Rob Boldt –

LOS ANGELES, CALIF. – DECEMBER 10, 2009 – Resilient international recording artist Laura Bryna (www.laurabryna.com) has announced to collaborate with the vastly versatile and seriously selective music producer Rob Boldt for her highly anticipated second full-length album, to be released in 2010. Bryna, who has established herself as a blossoming queen on the modern music scene with her signature eclectic country-pop-rock style, is taking her sound and soul to an altogether new level with the addition of Boldt.

Rob Boldt has conscientiously contributed to defining tracks by notable names like Fergie, Paula Abdul, Lou Cantrell, J.C. Chavez, & N'SYNC. With his superbly discerning ear and tenacious talent, Boldt seems a pitch perfect match for Bryna's bold and beautiful aesthetic – a combination sure to splendidly deliver. The sophomore album to Bryna's wildly embraced debut CD, "Trying To Be Me," her second album promises to take huge leaps in experimentation, while staying firmly rooted in her distinctive, resonant and captivating sound.

Stylish Los Angeles producer Rob Boldt – who is a composer himself - is known for his forte and faculties with regard to music. His taste, ability and skill can be grasped as much by the company he keeps as the recordings themselves. And Bryna now joins that company and makes it sing! This is why the combination of Bryna and Boldt holds such serious promise.

"In my experience I've worked with so many talented artists, but there was something unique that I found about Laura's voice and personality that really caught my attention," states Boldt. "I'm beyond thrilled to work with such an exquisitely talented luminary and I'm utterly convinced great things lie in store for Bryna's future."

From her West Hollywood base, Maryland native Laura Bryna launched her singular singer-songwriter career fairly recently. And what volumes since have come! Last year she bowled over a sold out crowd at the famed LAX Club in Las Vegas for her debut CD release. That same year, after her stirring and contagious hit "Hometown Heroes" served as the Air National Guard's official campaign song, she was named their national spokesperson.

This year the fiery, fiercely talented Bryna rocked the House of Blues on Sunset Boulevard in Los Angeles to a once-again, standing room only crowd, establishing her as a rocker to be reckoned with! She has also signed an international record and licensing (multi CD) agreement with AGR Television Records in Hamburg, Germany, which is distributed by Universal Music Group.

With so much in store and so much at stake, this latest collaboration with the inimitable Boldt thrusts rising star Laura Bryna onto the 2010 world stage where she belongs!

To interview or book please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email Eileen@eileenkoch.com (a PR Firm).


PR LA

---

For Immediate Release
BOULEVARD ZEN PREMIERES DECEMBER 9th
– New Film Inspires Wealth of Spirit, Body & Mind –

LOS ANGELES, CALIF. – DECEMBER 1, 2009 – On December 9, the world will enthusiastically announce the highly anticipated, inspirational debut feature film, BOULEVARD ZEN (www.boulevardzen.com), by actor, writer, director and producer Rich Tola. Two Strike Hitter, Tola's Production Company, has been nurturing this powerful story for the last two years, the culmination of which crescendos into an emotional, spiritual and physical experience rarely captured so richly on camera.

A true labor of love, Tola's day-in-the-life tale Boulevard Zen centers around Bobby D'Angelo, a man still steeped in the loss and tragic death of his wife and true love, who incidentally doubled as his master yoga teacher. The film also delves into the mind and heart of an unlikely real estate attorney turned yoga master, whose nature inspires his own students through his commitment to form, his clarity of intentions, and the discipline with which he works. With an almost Darwinian approach, he is an exemplary master.

A truly universal story, Boulevard Zen brilliantly and carefully illuminates how the healing effects of yoga can truly be life changing. With both profound physical and spiritual manifestations, the film beautifully articulates yoga's impact on personal issues such as anorexia, infertility, anxiety, hypertension, depression, domestic abuse and low self-esteem. These are remedied through a 5,000-years-old practice that, at its core, is one of balance, strength and clarity, and ultimately peace.

A film as close to Tola's heart as to his head, Boulevard Zen's unforgettable soundtrack was also produced by the director himself. He was also inspired to co-write the lyrics for the movie's theme song, "Life's Boulevard," and can also be heard playing harmonica on "Bobby's Song" and in the instrumentals.

As versatile as he is active, Tola studied with several master teachers in both Los Angeles and New York, holding degrees from both The Wharton School of the University of Pennsylvania and Kellogg School of Management at Northwestern University. He is also a certified yoga instructor with advanced training in yoga therapeutics, as well as a member of the Yoga Alliance.

Through his art, his teaching and his non-profit organization, The Boulevard Zen Foundation, Tola's aim is a simple but mighty one: to change the world.

For more information on Boulevard Zen, or to interview Rich Tola, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email Eileen@eileenkoch.com (a PR Firm).


PR LA

---

For Immediate Release
HALF IS BETTER THAN WHOLE, VILLAGE IS KING AND FLAVORS ARE PLENTIFUL AT STUBDOG.COM

LOS ANGELES, CALIF. – SEPTEMBER 29, 2009 – StubDog.com (www.stubdog.com) is one the nation's fastest growing and most eclectic discount-ticket agencies. Launched in Houston, and now in Los Angeles and New York, StubDog makes more nights out, exploring new venues and discovering different entertainment genres not only possible, but majorly possible. StubDog has partnered with the biggest entertainment arenas as well as the quaintest, hippest, neighborhood secret venues to bring half price tickets to the metropolitan masses. Understanding the value of community and a premier principle since its conception, StubDog donates 10 percent of all its sales to local charitable organizations. StubDog's wide range of variety, user-friendly website and donations to the communities in which they serve set them apart from other discount ticket retailers.

Fast forward to a time where one can click on a Website and find all the ingredients and choices for a beautiful night out from theatre and dance, comedy and sport, to speed dating and yoga. And whatever one's cyber shopping cart click may be, the price of admission would be half that of its regular printed tag. And in this same fast forward, the wondrous evening to be had not only is conveniently secured and wallet pleasing, but also gives back to the community. Well then the time would be 2009 and the magical provider would be Texas-grown ticket maverick StubDog.

StubDog was founded in 2006 by young entrepreneur Sam Levassar. Spawned from the contemporary prerequisite Friday night question, "What are we going to do tonight?" Levassar realized for lack of a better, more comprehensive conduit to the city's every changing events, he and most people where doing the same thing, revisiting the same places week after week. His vision was to create one cyber destination where people could discover all the exciting, great events happening throughout the city and at the same time find a way to give back to the community and to the arts. The goal set forth by Levassar and StubDog was to be able to provide people with the opportunity to try something new and entice them to explore events locally for a fraction of the normal costs.

Levassar teamed up with lifelong friend, StubDog's vice president of operations Paul Beckwith to make StubDog and its ideals come to life. With its grass roots in Texas, offering events in Dallas, Houston and Fort Worth, StubDog successfully launched in Los Angeles in 2008, securing partnerships with The Actors Gang, The Ford Amphitheatre, White Trash Catholic Circus, Art of Boxing Promotions, Pilates Studio City and the Groundlings just to name a few. In 2009, StubDog entered the Big Apple, penetrating New York City's market with their crowd-pleasing , fresh brand of entertainment offerings.

StubDog's other notable partnered venues and arenas include (but are certainly no limited to): Cirque du Soleil's KOOZA, LA Dodgers, MLB, LA Wine Festival, Pasadena Playhouse, Key Club, Feinstein's at Loews Regency, Birdland, BB King's Blues Club, Jazz at Lincoln Center, BAM (Brooklyn Academy of Music), etc. Customers are encouraged to sign up for StubDog's weekly newsletter to keep informed on their constantly updated list of venues and events.

For more information on StubDog, or to interview Sam Levassar or Paul Beckwith, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email Eileen@eileenkoch.com (a PR Firm).




PR LA

---

For Immediate Release
SOFTLINE CEOs JASON AND RODNEY CARR TALK ON FOX BUSINESS MORNING

LOS ANGELES, CALIF. September 24, 2009 – Softline Home Fashions (www.soflineonline.com), the leading importer of ready-made fabrics, curtains and decorative pillows, and a member of the entrepreneurial business sector, has not only survived, but has expanded. Jason and Rodney Carr, founders and CEOs of Softline will discuss their business and growth in the time of recession on Friday September 25, 2009 on FOX Business Morning with Jenna Lee and Connell McShane.

For Softline, commitment to growth and success are determined by product, product availability and quality of client service. In the area of product, Softline presents the finest fabrics in unique, fresh, detailed patterns gathered from all over the world. Updating their selections every three months ensures unmatched eclectic choice. And keeping ahead of the pack not only in design but also in fabrication, accommodating a greener world and greener clientele, Softline recently introduced an innovative new line of environmentally conscious fabrics and ready-made curtain panels and pillows, aptly named Evidence of Evolution (EOE).

Headquartered in Gardena, California, the Carr's most recently returned to their homeland of Canada to establish their second warehouse for their Canadian headquarters.

As Jason and Rodney Carr's Softline Home Fashions continue to grow in a not so blooming economy, FOX made a perfect invitation choice.

The Carrs' interview can be seen on FOX Business Morning on The FOX Business Network, Friday, September 25, 2009 from 5 AM to 7 AM EDT. Their segment will air at 6:40 AM EDT.

For more information on Softline Home Fashions, or to interview Jason and Rodney Carr, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email Eileen@eileenkoch.com (a PR Firm).




PR LA

---

For Immediate Release
ALEC SHANKMAN TAKES THE HELM AS NEW CEO OF GOTCAST.COM

Los Angeles, CA – September 14, 2009 – The success ratio for aspiring talent from all over the nation is about to receive a boost. On September 11, 2009, Alternative Programming pioneer, Alec Shankman was anointed the new CEO of GotCast, (wwww.gotcast.com) the premiere interactive TV casting and social networking platform for Hollywood's next generation of hopefuls. The positive and innovative workings of GotCast's new leader have been implemented immediately and with a boom. Within his inaugural days at GotCast, Alec has begun launching major initiatives for many of the biggest networks and TV shows in town.

Formerly the long-standing head of Alternative Programming at Abrams Artists Agency, Thirty-year-old Alec Shankman, is familiar with the Hollywood dream. At the age of twenty-three, Alec, a successful young owner of the Ohio nightclub STATUS, decided to pack his bags and throw his hat into Hollywood's illustrious ring. Quickly, he secured a position in the mailroom of the prestigious Abrams Agency. It did not take long for Alec to work his way up. At twenty-four, he realized a need for Abrams to create a Reality TV-based department. Alec was given the reigns to launch what was to become one of the top Alternative Programming Departments in the business. During his time at Abrams, Alec represented and cultivated a wide range of unique talent including, Dr. Tattoff, Kelly Le Brock, Joey Lawrence, Jai Rodriguez, Todd Goldman, Cristian De La Fuente, and supermodel Joanna Krupa.

GotCast is currently powering interactive castings for nearly every network, studio, Production Company, and casting director in the business. True to their montra of "we want to give everyone a shot at being famous", GotCast.com's platform makes it realistic and possible for people from coast-to-coast to have a shot at getting noticed by casting directors and network executives in Hollywood without having to make a pre-emptive move to L.A. Under the direction of Shankman, talent's chances get higher, production, casting, and programming become more eclectic and viewer's will see more fresh faces than ever before on their TVs. Alec Shankman has set the bar for GotCast, with plans to make the casting entity a global enterprise very, very soon.

Current Castings happening on GotCast include: Lifetime's hit show "Project Runway" (http://castingchallenge.mylifetime.com/) and VH1's hit show "Divas" (http://divastories.vh1.com)

For more information on, or to interview Alec Shankman, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email Eileen@eileenkoch.com (a PR Firm).


PR LA

---

For Immediate Release
LORENA SARBU PERFECTS SENSUAL SOPHISTICATION FOR SHOHREH AGHDASHLOO DURING 61st ANNUAL PRIMETIME EMMYS

LOS ANGELES, CALIF. – SEPTEMBER 21, 2009 – As the stars came out on the evening of Sunday, September 20th, so did the design creations of the world's most recognized couture houses. There was a new name etching its impressions onto the ultimate walk of style and into the sought-after designer list this year. Designer Lorena Sarbu's (www.lorenasarbu.com) wondrous couture fabrications were on point to make a fresh, seductive, uniquely personalized statement on this year's 61st Annual Primetime Emmy world stage. One of the Emmy nominees that graced the red carpet in Lorena Sarbu this year was Primetime Emmy nominated actress Shohreh Aghdashloo.

Shohreh Aghdashloo was nominated for Outstanding Supporting Actress in a Miniseries or Movie for her powerful performance in HBO's "House Of Saddam." This was Aghdashloo's first Emmy nomination. But the Iranian born beauty is not a newcomer to the awards arena. In 2003, Aghdashloo skyrocketed to fame with her portrayal of Nadereh Behrani in "House of Sand and Fog" opposite Ben Kingsley and Jennifer Connelly. Her performance earned her an Oscar nomination and top honors, such as the Independent Spirit Award for Best Supporting Female, Los Angeles Film Critics Association award for Best Supporting Actress and the New York Film Critics Circle Award for Best Supporting Actress. Aghdashloo's other diverse credits include, "The Sisterhood of the Traveling Pants 2," "X-Men: The Last Stand" and FOX's "24."

Lorena Sarbu's vision for Aghdashloo's Emmy evening meshed sophistication, demure sexy and shimmering beauty. The perfection realized was a bejeweled blue, iridescent Italian silk chiffon gown with an exquisitely pleated bustier cinched at the waist with [antique jewelry hand picked by Lorena Sarbu]. The gown's straps delicately expand to kiss the shoulders as its rear criss-cross pattern plays as an elegant, enticing framework for her back. Ethereal and light, the dress cascades to the floor, accentuating her sophisticated and sensual form. Passionate about marrying design creation with the talent's own unique personal aura and allure, Lorena Sarbu's custom creations are alive in so many ways, which set her apart from the rest of the couture set. The dress imagined for Aghdashloo is a prime example of Lorena Sarbu pure enchantment.

This was Lorena Sarbu's second design presence at this year's Emmy Awards. 2009 Daytime Emmy Award Winner, Tamara Braun accepted her statue in a stunning, form fitting, sexy, Lorena Sarbu pewter chiffon and silk mermaid gown with a daring plunge back. The gown, matched with Braun's beauty, had the YouTube, Facebook and soap blogs aflutter for days.

For more information or to interview Lorena Sarbu, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email Eileen@eileenkoch.com (a PR Firm).


PR LA

---

For Immediate Release
STUNNING LORENA SARBU GOWN IGNITES AUDIENCE PRAISE AS TAMARA BRAUN WINS AT 36TH ANNUAL DAYTIME EMMY AWARDS

BEVERLY HILLS, CALIF. – September 3, 2009 – As Tamara Braun walked up the steps to the stage to accept her Emmy and was finally in view of all at the Orpheum Theatre, the vocal approval thunderously roared. The sexy, low plunge back of her regal Lorena Sarbu gown was the genesis for this impulsive, uncontrollable praise celebrating picturesque feminine allure. From the front, profile and back, to the color, fabric and innovative match of aura, the Lorena Sarbu gown which adorned Braun on her historic evening showcased beauty, elegance, sophistication and sexiness in standout and standing applause perfection.

Tamara Braun's Emmy win comes for her electric portrayal of Ava Vitali on "Days of Our Lives." For Braun's Emmy evening, Lorena Sarbu imagined a sexy, pewter chiffon and silk mermaid gown with a daring plunge back. Refining the ideal ornamentally, her gown creation was paired with beautiful Lorena Sarbu vintage hardware accents.

Lorena Sarbu and her fresh couture imagery have made their presence felt vibrantly at this year's Emmy Awards. Her uniquely elegant mix of classic and nouveau embodied and shined brilliantly on today's most diverse talent and brightest stars at both the Daytime and Primetime Emmy Awards. Represented on the red carpet, Hollywood parties, socialites, award ceremonies and industry events, Lorena Sarbu's couture is rocketing towards the new in demand, first choice of the A-list set. Her designs continue to garner more and more affections from beautiful, strong, eclectic women who know, cherish and desire exquisitely envisioned couture design… including Emmy Award winners.

For more information about Lorena Sarbu, visit www.lorenasarbu.com. For interviews, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email Eileen@eileenkoch.com (a PR Firm).


PR LA

---

For Immediate Release

Laura Bryna Signs International Distribution Deal With AGR Television Records

LOS ANGELES CA (Oct. 2, 2009) – Music recording artist Laura Bryna has signed an international record and licensing agreement with AGR Television Records in Hamburg, Germany. AGR is distributed by the international division of Universal Music Group.

AGR Television Records distributes such well known U.S. artists as Tracy Lawrence and Mark Chesnutt. The new CD by Bryna, 'Trying to be Me', will be a collection of previously released music in addition to some new material by the petite brunette with the powerhouse voice and will be released early next year.

The international version has several bonus tracks ("Out the Window" and "I Don't Have a Thing to Wear"). The provisional with AGR and Bryna is a multi CD deal. The multi faceted performer is currently working on material for a follow up CD sometime in late 2010.

"We're excited to be a part of Laura Bryna's success and rapidly growing popularity," said Rolf J. Schmidt, Managing Director of AGR Television Records. "Coming off the heels of a sold out performance at the House of Blues in Los Angeles, a number of critically acclaimed performances around the U.S. with A-list headliners and a growing fan base in Europe tells us that Laura is poised to break out to a worldwide audience."

"Having the opportunity to reach a worldwide audience is a dream come true," said Bryna. "I'm looking forward to supporting the efforts of AGR with appearances throughout Europe and to meeting new fans wherever that takes us."

Bryna has been busy working on new music as well as film and television opportunities. She is the celebrity spokesperson for the United States Air Guard's national media campaign and co-wrote the campaign's theme song "Hometown Heroes." She recently celebrated the women of the Air Guard and America's Hometown Heroes at the House of Blues. In addition to her work with the Air Guard, Bryna is celebrity spokesperson for the National Guard's Youth Foundation and sits on the board of directors for the Mid-Atlantic Chapter of the Make-A-Wish Foundation.

Earlier this year, Bryna's single, "Make A Wish", spent 10 consecutive weeks on AOL Billboard's Most Streamed Download charts. Bryna is considered a crossover artist, with her music being a mix of country rock and pop. For more information on Laura Bryna, please visit www.laurabryna.com.

For more information or to interview Laura Bryna please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email Eileen@eileenkoch.com (a PR Firm).


PR LA

---

For Immediate Release
LAURA BRYNA ROCKS THE HOUSE
Los Angeles Debut Performance – Standing Room Only at the House of Blues

WEST HOLLYWOOD, CA (August 14, 2009) – Monday night was anything but quiet at the famous House of Blues on the Sunset Strip as music recording artist Laura Bryna rocked a packed club in her Los Angeles debut.

Bryna performed songs from her debut CD, 'Trying to be Me', as well as some new material destined for a follow up CD sometime in 2010. The mix of music brought together rock, pop, and country in a soulful mixture that allowed the Los Angeles-based Bryna to showcase her powerful range. Two of the songs featured a dancing duo as choreographed by the well known Eddie Garcia (has worked with the likes of Michael Jackson, Ja Rule, Sheryl Crow, Jane's Addiction, Paula Abdul, Jennifer Love Hewitt, Brandy and more).

An especially exciting announcement confirming Bryna's deal to have her CD distributed internationally through AGR Television Records and Universal Music Group International was made at the show. As part of the arrangement, Bryna will make appearances in various countries to promote the music beginning early next year.

The concert event also featured tributes to a number of special American 'Hometown Heroes' as well, including Women of the Air National Guard and five everyday unsung heroes flown to L.A. as part of a national search contest sponsored by Bryna, Southern Beauty magazine, JOICO, It's A Glam Thing and the Andaz Hotel. Some of the celebrities attending included soap stars Kate Linder, Patrika Darbo and Sean Kanan; and TV/Film actors Ben Feldman and Jonathan Sadowski.

In addition to a standing room, appreciative crowd who came for some great new music, the event took time to honor the five winners of the 'Hometown Heroes' search conducted this spring and summer. VH1 host BD Freeman opened the show and introduced National News Anchor / TV Host Suzanne Sena who acted as MC. Mayor Abbe Land of West Hollywood and Mayoral Rep BJ Lemothe (City of Los Angeles) both made a few remarks and tributes to the heroes, the Air Guard women and Bryna. Lemothe read a letter to Bryna from Mayor Antonio Villaraigosa, honoring the performer for her dedication to the armed forces and others in need.

Bryna, who gives countless hours of her time to supporting efforts of the Air Guard and the National Guard Youth Foundation as well as Make-A-Wish Foundation, was quite emotional in trying to describe her feelings for the hometown heroes in the audience. "I am so blessed to do what I love," said Bryna. "But without the sacrifices that these men and women make for their country, I wouldn't be able to do this. They are the true heroes – they help me to live my dream."

Laura Bryna is currently working on film and television opportunities as well as a brand new music project. Log on to www.laurabryna.com for more information.

For more information or to interview Laura Bryna please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email Eileen@eileenkoch.com (a PR Firm).




PR LA

---

For Immediate Release
Hot Country-Pop Artist Laura Bryna is More Than Just a Pretty Face

LOS ANGELES, CALIF. – JUNE 2009 – Since the release of her 2008 debut album, Laura Bryna has become quite a phenomenon, receiving the kind of reaction from fans and press alike that you rarely see these days. For an artist so early in her career, her resume already reads like an industry veteran's, with major endorsements from some of the biggest names in the business.

Bryna's first major tour was a 45-city expedition with country legend Clint Black. This was the first of several extremely successful live pairings, placing Bryna alongside top artists like Taylor Swift, Carrie Underwood and Sugarland.

Her debut album, Trying to Be Me, has struck a chord with an audience that spans the spectrum of fans on both sides of the country and pop fence. Not only is Bryna one of the most beautiful new stars in Nashville, but her timeless melodies and substantial lyrics make her one of the most significant talents to emerge in many years.

With such widespread appeal, it's easy to understand why she's considered one of the hottest rising stars in country-pop music today. She's found the rare audience that only superstars-in-the-making seem to attract, as her career already seems to be following the same trajectory that launched pop crossover megastars like Shania Twain, Carrie Underwood and Faith Hill to become household names.

Right out of the gate, Bryna's label Equity Records realized her enormous potential, signing her to a three-album deal. This auspicious beginning led to her recent role as the face and voice of the Nation Air Guard ad campaign, featuring a song she co-wrote aptly titled, "Hometown Heroes," as a tribute to all of the heroes who serve our country.

Bryna's glamorous and fashionable image mixed with her girl-next-door charm has made her wildly popular with fans. Her involvement with the Make-A-Wish foundation is a testament to her generous heart and down to earth personality. Visit her impressive site www.laurabryna.com and hear for yourself why she's one of the fastest rising stars in country-pop today.

To interview or book please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email Eileen@eileenkoch.com (a PR Firm).




PR LA

---

For Immediate Release
"Architect to the stars," David Applebaum Joins Cast of New Bravo Series Launch My Line

(Hollywood, CA) One of the biggest names in design has signed on to take part in the latest Bravo reality series Launch My Line. David Applebaum, who many know as the "Architect to the stars," will be joining the cast this fall. David is responsible for some of the most opulent and innovative living spaces currently built. His impressive resume features the homes of Diane Keaton, Frank Sinatra, Bob Hope, Rupert Murdoch and Cuba Gooding, Jr. to name a few. David and the all-celebrity cast will take part in the show's inaugural season; which is already hotly tipped to become the next Project Runway.

The concept for Bravo's Launch My Line pits celebrity contestants against each other, testing their design abilities to determine who will win the grand prize of having their own fashion line launched! The show will be hosted by Dean and Dan Caten, the brilliant minds behind the DSQUARED2 fashion line. These twin brothers, who also host their own Sirius radio show, will bring their unique sense of style and personality to already star-studded show. Each contestant will be paired with top names from the world of fashion; they'll guide and provide feedback for each celebrity apprentice throughout the season.

David's experience in design truly sets him apart from his contemporaries. His work has been featured in Architectural Digest, In Style Magazine, Home and Garden as well as The Los Angeles Times. In addition to many celebrity homes, David has also designed some of the most impressive commercial and corporate spaces for Virgin Records, Quincy Jones and the amazing Esprit flagship store.

David's decisive creative vision, attention to detail, and brilliant eye for design make him an early favorite and give him the edge to take home the top prize. Based on the buzz, Launch My Line is already destined to become the "it show" of the fall, and a new favorite for "Runway" fans. Launch My Line should make easy work of filling the large shoes Project Runway leaves behind on Bravo, it already sounds like it's going to be the most fun of the new fall lineup!

For more information or to interview David Applebaum, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email Eileen@eileenkoch.com (a PR Firm).


PR LA

---

For Immediate Release
Partying Like It's 2009!
Eileen Koch Keeps Good Company

Koch Client Amanda Eliasch Throws Serious Beverly Hills Bash

LOS ANGELES, CA--(Marketwire - February 20, 2009) - It is said that beauty breeds beauty and wealth breeds wealth, though both were proved astonishingly true at the glorious get together hosted by the incomparable Amanda Eliasch, photographer and socialite extraordinaire. It is indicative of the kind of exemplary company that the equally inimitable Eileen Koch surrounds herself with and always has -- this was a night to remember!

Koch has always had an eye for ability, a drive for the ideal and an instinct for success. Thus follows an almost kaleidoscopic entourage of truly remarkable talent. Case and point: the Amanda Eliasch Bash in Beverly Hills for the launching of her book "Cloak & Dagger Butterfly," that boasted some amazingly brilliant and staggeringly beautiful lords and ladies, including actor Michael York, Kristin Cavallari, Lady Victoria Hervey, Rick & Kathy Hilton, Ronnie and Vidal Sassoon among a mighty list of many others.

Though a special shout must go out to the extraordinary live performance that brought the hot pink imbued room to a veritable standstill, so plush with excitement, exuberance and sensuality the evening had suddenly become. A special gift, flying in from Paris to attend and perform, the other-worldly Dita Von Teese's striptease single handedly flipped the vibe of the night and turned the party into something of a happening -- a truly thrilling and exquisite happening.

Amanda Eliasch, one of Eileen Koch & Company INC.'s most prized clients, intends to spend some time in Los Angeles, as well as her home in London where she lives with her bold and brilliant two sons. From her book, to dabbling in an array of artistic endeavors, extensive travel and social activities, Eliasch understands that "Flitting from one thing to the next is a rich woman's prerogative." But make no mistake; this is a lady on a constant quest for life's richness and beauty.

The same can be said of Eileen Koch. A truly unforgettable evening. Just another notch in the increasingly expanding world of one of the most conscientious, hard-working and spirited individuals in the business. It is an ongoing process that Koch has engaged with meticulously and is most comfortable with. This, after a rock solid history of public relations prowess.

To schedule and interview with Amanda Eliasch, please contact Eileen Koch @ Eileen Koch & Company INC (EKC) 310.441.1000 or email Eileen@eileenkoch.com (a PR Firm).


PR LA

---